Ad Sales Planning & Optimisation Manager

TN United Kingdom; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a detail-oriented Ad Sales Planning & Optimisation Manager to join their Advertising team. This role is pivotal in managing and optimizing digital advertising campaigns, enhancing client relationships, and driving revenue growth. The ideal candidate will possess a strong background in ad operations, with expertise in Google Ad Manager and a knack for data-driven decision-making. Collaborating cross-functionally, you will ensure the successful execution of campaigns while implementing strategies for continuous improvement. This is a fantastic opportunity to be part of a dynamic team within a company committed to meaningful growth and innovation in the advertising space.

Qualifications

• Proven track record in ad operations and digital advertising landscape.
• 3 years of experience in advertising sector, focusing on operations.

Responsibilities

• Manage relationships and grow revenue from advertising accounts.
• Oversee execution of digital advertising campaigns and monitor performance.
• Define and manage operational processes to support advertising growth.

Skills

Data-driven decision making

Client relationship management

Ad operations

Optimization strategies

Troubleshooting ad servers

Extracting actionable insights

Education

3 years of relevant experience in advertising

Tools

Google Ad Manager

Job description

Client:

Trainline

Location:

London, United Kingdom

EU work permit required:

Yes

Job Reference:

4eba62f63363

Job Description:

Trainline Advertising's vision is to offer the most marketplace-centric advertising to connect rail and coach travellers with advertisers at the right moments. Trainline Advertising will enable advertisers to engage with our customers through the entire marketing funnel from awareness through to purchase and loyalty.

About the Role

We are looking for a highly motivated and detail-oriented Ad Sales Planning & Optimisation Manager to join our Advertising team. You will play a crucial role in managing and optimizing our digital advertising campaigns across various clients and platforms. The role broadly covers four areas of responsibility:

1. Assisting the ad sales team with media plans and pitches.
2. Successful execution and optimisation of programmatic and direct advertising campaigns.
3. Client relationship management to nurture and grow our advertising accounts.
4. Establishing internal operational processes related to the sales and execution of on-platform and off-platform campaigns.

You will work cross-functionally with internal teams including Ad Sales, Supply, Brand, and Marketing to achieve these objectives. The ideal candidate will have a proven track record in ad operations, a deep understanding of the digital advertising landscape and ad technologies, and is an expert in Google Ad Manager.

What You Will Do

1. Manage relationships and grow revenue from existing advertising accounts across programmatic and direct.
2. Oversee the end-to-end execution of digital advertising campaigns including campaign setup, trafficking, and monitoring to ensure accurate and timely delivery of ads.
3. Continuously monitor campaign performance and implement optimization strategies to maximize performance and revenue.
4. Generate regular reports on campaign performance including key metrics, trends, and actionable recommendations for optimization.
5. Resolve ad delivery, ad quality, and technical issues, liaising with the relevant teams for support as needed.
6. Define, implement, and manage operational processes that support the growth of Trainline's advertising business across both programmatic advertising and direct campaigns.

Qualifications

What You Will Need:

• You will be a smart, data-driven, commercially minded individual ready to take on the exciting opportunity of being a founding member of an ad organization within a business with meaningful growth and purpose.
• 3 years of relevant experience in the advertising sector, either publisher/agency side or in ad tech, focusing on operations.
• Mastery of working in and troubleshooting across ad servers and programmatic buying/selling platforms; Google Ad Manager experience is essential.
• Deep knowledge of ad tech and experience managing relationships with advertising clients, DSPs, and other vendors.
• Demonstrated experience in extracting actionable insights and developing business strategies from data.
• Demonstrated experience with building and nurturing client relationship management.

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