Ad Ops Lead

Realtime.; Slough; On-site; GBP 65,000 - 90,000; Full time

Job summary

Realtime is seeking a Media Lead to drive paid media strategy across social, search, and programmatic channels for large brands. You will lead campaigns, optimize performance, and communicate results to clients with confidence.

You’ll work hands-on with channel teams, build data-driven strategies, and implement advanced measurement and attribution to tie spend to business impact. Travel to client meetings may be required.

Qualifications

• At least four years of experience managing at least two disciplines: paid social, paid search/shopping, programmatic advertising or app-based advertising.
• Knowledge of attribution and measurement models including MMM, DDA or MTA.
• Proven track record of success within paid media campaigns.
• Experience working directly with clients and aligning optimizations to business objectives.

Responsibilities

• Lead advertising operations across social, search, and/or programmatic channels, working with channel leads and their teams to execute campaigns.
• Build, present, and execute channel strategies and approaches that meet client objectives.
• Implement and execute advanced measurement and attribution tactics to bridge investment and measurability.
• Develop processes/structures/services to add value to clients and streamline ad ops.
• Travel to client onsite meetings as required to represent client interests.

Skills

Paid social

Paid search/shopping

Programmatic advertising

App-based advertising

Job description

What You’ll Do

Realtime is searching for an Media Lead that is an expert across paid media channels and disciplines with client facing experience. As an Media Lead, you will:

• Work on a daily basis with large brands on performance and brand advertising campaigns that drive impact, revenue, and growth.
• Lead advertising operations teams across social, search, and/or programmatic channels – working alongside both channel leads and their teams to execute campaigns.
• Foster relationships with key stakeholders at large brands to discuss and inform them of performance initiatives and receive feedback to improve performance success laddering to client business objectives.
• Work hands-on-keyboard within the channels and build, present, and execute the channel strategies and approaches that accomplish your clients’ business objectives.
• Implement and execute advanced measurement and attribution tactics and tools to bridge the gap between investment and measurability including incrementality tests, platform tests and executing learning agendas.
• Consistently bring innovation and new ideas to the table for both your direct clients and accounts, as well as the agency more broadly.
• Build and execute tests – then report on those findings and make recommendations on how those tests should be interpreted, iterated, and improved.
• Develop processes/structures/services to add value to our clients and make our adops more streamlined, efficient, and effective.
• As required, travel to client onsites and meetings with channel partners to represent our clients and campaign interests.

Who You Are

As an Media Lead at Realtime, you’ll work across large national and global brands to lead the channel strategy, optimizations, and innovation that delivered unparalleled results for your clients. To do this, you’ll have:

• At least four years of experience managing at least two of these disciplines; paid social, paid search/shopping, programmatic advertising, app-based advertising.
• Knowledge of attribution and measurement models including MMM, DDA or MTA.
• Proven track record of success within paid media campaigns.
• Demonstrated ability to manage multiple accounts and projects simultaneously to meet objectives/key deadlines.
• Track record of establishing client relationships.
• Demonstrated ability to design test and guide learning agendas
• Experience working directly with clients and aligning your optimizations and recommendations to their business objectives.
• Have obtained relevant platform certifications
• Outstanding data handling and analytical skills.
• Excellent written and verbal communication skills.
• Familiarity with deck creation and presentation.
• Well-organized and flexible; able to move from project to project without delay.
• Ability to work independently and as a member of a team.