Media Lead

We Are Stellar; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Realtime is seeking a Media Lead to own paid media strategy and execution for large brands, spanning social, search, and programmatic channels. You will lead advertising operations teams, build channel strategies, and present data-driven recommendations to drive growth and revenue.

With at least four years in paid media and strong client-facing experience, you will design tests, inform learning agendas, and ensure campaigns align with client business objectives.

Qualifications

• At least four years of experience managing two or more disciplines: paid social, paid search/shopping, programmatic advertising, or app-based advertising.
• Knowledge of attribution and measurement models including MMM, DDA or MTA.
• Proven track record of success within paid media campaigns.
• Ability to manage multiple accounts and projects simultaneously to meet objectives and deadlines.
• Track record of establishing client relationships and guiding learning agendas.
• Experience working directly with clients and aligning optimizations to business objectives.
• Relevant platform certifications.
• Strong data handling and analytical skills.
• Excellent written and verbal communication skills and deck presentation experience.
• Well-organized and able to move between projects without delay.

Responsibilities

• Lead the channel strategy, optimizations, and innovation across paid media to deliver client objectives.
• Build, present, and execute channel strategies and approaches that meet campaigns’ business goals.
• Implement advanced measurement and attribution tactics to bridge investment with measurability.
• Travel to client sites and meetings with channel partners as required.
• Develop processes and services to add value and streamline ad ops for clients.

Skills

Paid media strategy

Client management

Measurement & attribution

Test design

Data analysis

Presentation skills

Job description

Realtime is searching for an Media Lead that is an expert across paid media channels and disciplines with client facing experience. As an Media Lead, you will:

• Work on a daily basis with large brands on performance and brand advertising campaigns that drive impact, revenue, and growth.
• Lead advertising operations teams across social, search, and/or programmatic channels – working alongside both channel leads and their teams to execute campaigns.
• Foster relationships with key stakeholders at large brands to discuss and inform them of performance initiatives and receive feedback to improve performance success laddering to client business objectives.
• Work hands-on-keyboard within the channels and build, present, and execute the channel strategies and approaches that accomplish your clients’ business objectives.
• Implement and execute advanced measurement and attribution tactics and tools to bridge the gap between investment and measurability including incrementality tests, platform tests and executing learning agendas.
• Consistently bring innovation and new ideas to the table for both your direct clients and accounts, as well as the agency more broadly.
• Build and execute tests – then report on those findings and make recommendations on how those tests should be interpreted, iterated, and improved.
• Develop processes/structures/services to add value to our clients and make our adops more streamlined, efficient, and effective.
• As required, travel to client onsites and meetings with channel partners to represent our clients and campaign interests.

Who You Are

As an Media Lead at Realtime, you’ll work across large national and global brands to lead the channel strategy, optimizations, and innovation that delivered unparalleled results for your clients. To do this, you’ll have:

• At least four years of experience managing at least two of these disciplines; paid social, paid search/shopping, programmatic advertising, app-based advertising.
• Knowledge of attribution and measurement models including MMM, DDA or MTA.
• Proven track record of success within paid media campaigns.
• Demonstrated ability to manage multiple accounts and projects simultaneously to meet objectives/key deadlines.
• Track record of establishing client relationships.
• Demonstrated ability to design test and guide learning agendas
• Experience working directly with clients and aligning your optimizations and recommendations to their business objectives.
• Have obtained relevant platform certifications
• Outstanding data handling and analytical skills.
• Excellent written and verbal communication skills.
• Familiarity with deck creation and presentation.
• Well-organized and flexible; able to move from project to project without delay.
• Ability to work independently and as a member of a team.