Activation Manager

GROUPM; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading media company in London is seeking an Activation Manager to lead campaign management and mentor a dedicated team. The ideal candidate will have experience in advertising operations and a passion for optimising campaign performance. The role includes overseeing the full lifecycle of campaigns and collaborating with various teams to meet objectives. This position is hybrid and offers competitive benefits.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Employee mental health awareness days

Qualifications

• Experience in Advertising Operations or Campaign Management is necessary.
• Familiarity with multiple DSPs and ad targeting.
• Ability to manage expectations and work at a fast pace.

Responsibilities

• Oversee the full lifecycle of campaign management.
• Manage campaign activation ensuring continuous optimisation.
• Mentor Activation Executives, fostering their growth.

Skills

Advertising Operations

Programmatic Trading

Campaign Management

Excel proficiency

Problem-solving skills

Strong communication

Organisational skills

Job description

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

The Activation Manager is an integral part of the GroupM Nexus Media Solutions activation team, tasked with ensuring service excellence in campaign activation. Their primary responsibility includes the comprehensive management of a specific segment of GroupM agency operations. Collaborating closely with the Activation Associate Director, the manager aims to achieve business objectives, enhance best practices, and supervise a dedicated team comprising both onshore and offshore activation specialists committed to fulfilling our clients' core expectations.

Responsibilities

Activation Excellence & Delivery

• Oversee the full lifecycle of campaign management, including setup, quality assurance, monitoring, optimisation, reporting and reconciliation.
• Manage campaign activation meticulously, ensuring continuous optimisation and seeking strategic opportunities.
• Contribute to campaign forecasting to align demand with an effective supply strategy.
• Collaborate with Client Services and Engagement teams to meet agency KPIs.
• Provide technical recommendations to achieve campaign goals.
• Lead the testing strategy for your campaigns, overseeing planning and execution.
• Engage in business projects to enhance our solutions and capabilities.
• Continuously develop your knowledge of the programmatic landscape and technology.

Processes and operational efficiencies

• Uphold NMS best practices as a role model to guarantee service and process excellence.
• Collaborate with the Activation leadership for the ongoing enhancement of processes that bolster quality, efficiency, and precision in campaigns.
• Work with their team to deploy data, AI and analytics to drive campaign performance.
• Troubleshoot using technical acumen and reporting tools, promptly escalating issues.
• Oversee campaigns to achieve margin targets, assist in monetisation and billing processes, and coordinate with senior team members for monetisation strategies and quality.
• Provide recommendations for planning and execution, implement AI-driven measurement solutions, and deliver effective Post-Campaign Analyses (PCAs) showcasing successful client outcomes.
• Contribute to the identification, testing and deployment of automation opportunities to drive quality and efficiency.
• Work in unison with the offshore team to execute client campaigns proficiently.
• Monitor campaign delivery with available systems and tools, address recurring issues, and share insights for the team's and organisation's growth.

People & Culture

• Oversee and mentor Activation Executives, fostering their growth and development.
• Deliver timely, constructive feedback to Activation Executives to enhance continuous learning and drive activation excellence.
• Stay informed of the programmatic landscape through collaboration with the Activation Director.
• Build strong relationships within the Nexus UK team to ensure campaign activation success.
• Engage in learning sessions with key partners to advance personal and team expertise.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Experience in Advertising Operations, Programmatic Trading, or Campaign Management.
• Familiarity with multiple DSPs; exposure to SSPs is advantageous.
• Deep understanding of the online advertising industry, including ad targeting, DSP/SSP optimisation, and relevant metrics.
• A passion for driving campaign performance.
• Eagerness to expand knowledge in digital and addressable channels.
• Highly organised with excellent time-management and prioritisation skills.
• Keen attention to detail.
• Ability to manage expectations, work at a fast pace, and build strong colleague relationships.
• Proficiency in Excel and analytical skills; willingness to learn key business systems.
• A data-driven and performance-focused programmatic expert.
• Independent initiative combined with a collaborative spirit.
• Exceptional communication skills for technical and non-technical audiences.
• Ability to forge strong relationships to meet client needs.
• Problem-solving abilities with a proactive approach to challenges.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.