Acquisition Marketing Manager

Morgan Hunt; London; Hybrid; GBP 44,000 - 49,000; Full time

Job summary

A leading organisation in first aid and community health is seeking a dedicated professional to join their Individual Giving management team. The focus will be on implementing digital campaigns and strategies to increase supporter acquisition and manage successful fundraising initiatives. This is a unique opportunity to make a significant impact on community health through innovative fundraising approaches and collaboration with key partners.

Benefits

Pension scheme

33 days holiday increasing to 38 days

Flexible working

Cycle to work scheme

Health and Wellbeing portal

Discounts on various services and products

Qualifications

• Significant experience in a third sector direct marketing role.
• Experience managing effective digital campaigns nationally or regionally.
• Experience leading a revenue generating team.

Responsibilities

• Oversee supporter acquisition programme ensuring donor recruitment quality.
• Develop annual acquisition plan and monitor campaign results.
• Collaborate with fundraising and data teams for product development.

Skills

Direct marketing

Digital campaigns

Fundraising databases

Agency relationship management

Analytical skills

Job description

Job Description

About the Organisation

Join a nationally respected organisation at the forefront of first aid, emergency response, and community health. With a long-standing legacy of public service, they are driven by a mission to save lives and support communities through training, care, and rapid response. Their team is made up of dedicated professionals and volunteers who share a commitment to making a real difference, whether through education, frontline medical support, or vital presence at major events and emergencies. You’ll be part of a trusted, values-led organisation where compassion, professionalism, and integrity guide everything they do

Job Summary

Taking a leading role as part of the Individual Giving management team, you play an important part in helping to achieve a step change in the growth of the net voluntary income of the organisation. The role will work closely across Individual Giving and the wider Fundraising Directorate to develop an evolving supporter acquisition strategy that will aim to recruit new supporters with a focus on digital. The role needs to focus on managing the implementation of the strategy including using insight and data to develop, implement, manage, monitor and evaluate campaigns across a range of channels, with a cutting edge and contemporary approach whilst staying current with the continuously changing legislation and support climate. Responsibilities include working with agencies and suppliers to project manage the full cycle of direct marketing campaigns.

About You

• Significant experience in a third sector direct marketing role
• Track record in managing effective digital campaigns on a national or regional basis
• Experience of using fundraising databases e.g. Raiser’s Edge, Microsoft Dynamics or similar
• Extensive experience of using a variety of fundraising channels including digital, email social media, direct mail, telemarketing and SMS
• Experience of leading a revenue generating team, including generation of six figure acquisition income

About the Role

• Oversee the supporter acquisition programme, taking responsibility for outstanding donor recruitment with the highest standard of quality and compliance and ensuring a diverse programme mix; ensuring they are in market on time, on budget and on brand.
• Develop an annual plan of acquisition activity; monitoring and analysing all campaign results, with ongoing test and learn mechanisms in place to drive continuous improvement and making recommendations for future activity to effectively maximise income and ROI
• Working collaboratively with key fundraising and data teams; lead the development and continuous improvement of new supporter product development
• Strong agency relationship management across a variety of partners and suppliers, from building relationships and negotiating to contract and routine performance reviews
• Lead on all KPI tracking, trend analysis and interrogation of results at all levels; including programme optimisation to ensure targets are met and contingency planning as required.
• Work closely with key colleagues across individual giving and in other directorates to ensure they are involved in relevant aspects of acquisition activity

Benefits:

• Salary Range and pension scheme (£44,400-£48,500)
• 33 days holiday (inclusive of bank holidays) – increasing to 38 days over 5 years
• Hybrid, Flexible working 8 Office days per month
• Cycle to work scheme Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping