Acquisition & Lifecycle Manager

JR United Kingdom; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A rapidly growing HealthTech business is seeking an Acquisition & Lifecycle Marketing Manager in London. This hybrid role focuses on driving customer engagement and retention across healthcare products, leveraging data-driven strategies for optimal customer journeys. Join a mission-driven team dedicated to revolutionising healthcare.

Benefits

Generous stock option plan

Private medical insurance

£400 annual learning & development budget

Gym & wellness benefit

Cycle to work scheme

Electric car scheme

25 days holidays

Generous parental leave

Flexible working policies

Annual company retreat

Qualifications

• 4+ years of experience in lifecycle marketing or CRM.
• Proficiency in lifecycle marketing platforms.
• Strong experience in segmentation and automation.

Responsibilities

• Drive customer acquisition, engagement, retention, and reactivation.
• Collaborate with performance marketers and product managers.
• Implement data-led strategies to optimise conversion rates.

Skills

lifecycle marketing

CRM

data-driven mindset

segmentation

automation

personalisation

A/B testing

Tools

Braze

Iterable

Klaviyo

Salesforce Marketing Cloud

SQL

Looker

Amplitude

Google Analytics

Job description

Social network you want to login/join with:

Acquisition & Lifecycle Marketing Manager

Location: London (Hybrid - 3 days a week in London Bridge)

About Our Client

Our client is a rapidly growing HealthTech business revolutionising proactive and preventative healthcare. With a mission to enhance the healthy years of lives across the UK and beyond, they leverage personalised treatments, diagnostics, and medical care to put people in control of their health. Backed by significant Series A funding, they are building a world-class team to shape the future of healthcare.

About the Role

The Acquisition & Lifecycle Marketing Manager will drive customer acquisition, engagement, retention, and reactivation across a suite of healthcare products. Collaborating with performance marketers, product managers, and CRM specialists, this role ensures a seamless and engaging customer journey. The Lifecycle Marketing Manager will implement data-led strategies to optimise conversion rates and maximise customer lifetime value.

• 4+ years of experience in lifecycle marketing, CRM, or retention marketing in a fast-growing consumer business.
• Proficiency in lifecycle marketing platforms such as Braze, Iterable, Klaviyo, or Salesforce Marketing Cloud.
• Strong experience in segmentation, automation, and personalisation within customer journeys.
• Data-driven mindset with experience in SQL, Looker, Amplitude, or Google Analytics.
• Expertise in A/B testing and optimising lifecycle strategies through experimentation.
• Generous stock option plan
• Private medical insurance
• £400 annual learning & development budget with Learnerbly
• Gym & wellness benefit with Wellhub
• Hybrid role based near London Bridge 3 days a week with breakfast and lunch once a week
• Cycle to work scheme
• Electric car scheme
• 25 days holidays and generous parental leave & flexible working policies
• Annual company retreat
• A fun and friendly working environment with sharp and motivated co-workers
• Join in the early stages of one of the most promising scale-ups in the health & wellness space