Account Manager - Travel and Destination PR

Four Agency; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Flexible working policy

Hybrid work arrangement

Travel opportunities

Job summary

Four Agency is seeking an ambitious Account Manager to join its travel and destination PR team in the UK. You will work with national and regional tourist boards, destination management organisations, cruise lines and consumer travel brands across the UK and international markets.

You will bring 2–4 years in travel, tourism or consumer PR, be adept at media partnerships and digital campaigns, and be comfortable working with AI-driven processes to deliver standout results and value for money for

Qualifications

• Two to four years' agency or in-house experience in travel, tourism or consumer PR.
• Strong writing skills and social media knowledge.
• Ability to prioritise workload and meet deadlines.
• Experience with brand partnerships, media partnerships and sponsor-led activity.

Responsibilities

• Demonstrate you can be a strategic thinker.
• Be capable of implementing campaign strategies with direction from senior management.
• Be well connected across travel, destination and consumer media with track record of editorial results.
• Show problem solving abilities and take proactive media outreach.
• Be comfortable using AI to improve efficiency and delivery.
• Collaborate with AI prompt engineers, insight analysts, film producers, designers and strategists.
• Help deliver new business presentations and join pitches.

Skills

Strategic thinking

Campaign management

Media relations

Digital campaigns

AI in communications

KPI reporting

Editorial writing

Client servicing

Team collaboration

Travel industry knowledge

Job description

Account Manager - Travel and Destination PR

Four is looking for an ambitious, versatile account manager to join its travel and destination team. You will work across national and regional tourist boards, destination management organisations, cruise lines and consumer travel brands, in the UK and in international markets. The right candidate will love the challenge of turning their hand to just about anything and will be focused on delivering outstanding results. Our work in the sector includes Costa Rica Tourism, Visit Victoria, Miami and Tenerife Tourism, and you will be working at the cutting edge of AI-powered communications.

You will have a strong background in travel, destination or consumer PR campaigns, with experience of brand partnerships, media partnerships and sponsor-led activity an advantage. Experience of tourist board, public sector or membership clients is welcome but not essential. You will also have supported or line managed junior colleagues and shown that you can bring a team with you.

You will:

• Demonstrate you can be a strategic thinker
• Be capable of implementing campaign strategies with the help and direction of your senior manager
• Be well connected across travel, destination and consumer media, with strong contacts and a track record of delivering editorial results in print, broadcast, digital and creator channels
• Show problem solving abilities
• Be unafraid to get on the phone to media and stakeholders, brand partners and industry bodies
• Have a strong understanding and background in delivering digitally led campaigns
• Be comfortable using responsible AI to improve efficiency, super-power your delivery and imagine new approaches to client campaigns
• Be confident setting KPIs and reporting against them, including for publicly funded clients who need to evidence value for money and visitor impact
• Be passionate about delivering the best possible results for your clients
• Provide on the ground, organised and proactive pre and post event support on client events
• Distribute approved content to targeted journalists, creators and trade media
• You will produce clear, concise, engaging and professional written work
• Conduct client and competitor research, and use audience insight and data to sharpen targeting
• Collaborate with our AI prompt engineers, insight analysts, film producers, designers and strategists
• Help to deliver new business presentation documents and join new business pitches
• Work alongside colleagues in media planning and buying, creative, design and digital to deliver genuinely integrated campaigns

You have:

• Two to four years' agency or in-house experience in travel, tourism, destination or consumer PR
• Strong social media skills and a genuine interest in social & popular trends
• Excellent writing skills
• Ability to prioritise workload and meet deadlines
• Good knowledge of digital and social media channels and how to deliver through these
• Ready to work with our AI team to develop new skills and work at the forefront of AI in communications
• Enthusiastic with a proactive, can do attitude
• A genuine interest in travel, tourism and the visitor economy, and in the places and experiences our clients represent
• A good team player
• A second language is a bonus, particularly Spanish, Italian or Welsh, and a willingness to travel in the UK and abroad for client work

Proven B2B PR experience is essential, ideally within the travel and destination sector, with experience delivering campaigns that engage trade, industry and stakeholder audience

Equality and diversity statement

We are proud of our diverse community at Four and are committed to reflecting the diversity of the world in which we live. We strive to improve our diversity and welcome applicants from all backgrounds, especially those from minority and under-represented groups.

We do not discriminate on the grounds of age, disability, sex, sexual orientation, gender reassignment, gender identity, marriage, civil partnership, pregnancy and maternity, race (including colour and ethnic or national origins), religion or belief. To the extent possible, we remove this information from CVs submitted to managers during the assessment process.

Industry-leading flexible working

Our flexible working policy is one of the most forward-looking in the industry, designed to balance what is best for both staff and our clients. Across all offices and locations we give staff the ability to decide where they work for much of their week.

To ensure we retain the best levels of teamwork and on-the-job learning we ask staff to be ‘on-site’ either in our office, with a client or at an event for at least three days a week. One of those days is spent as a team day in the office for meetings, brainstorms, planning and catch-ups.

For the rest of the week staff can work from any location unless they have other face-to-face commitments such as client meetings and events, team meetings or training.

AI-enabled thinking: world-class tools and training to supercharge your ideas

Location: Wales (Cardiff), London or Sheffield (Please note: this role requires regular travel to London, as the majority of events are held there.)

We welcome applications from people with disabilities and neurodivergent individuals, and we’re happy to provide reasonable adjustments throughout the recruitment process.

Please note: We do not accept CVs from recruitment agencies.

Account Manager - Travel and Destination PR