Account Manager - Sports PR

The job description provides comprehensive information about the company, team, role, responsibilities, attributes, office environment, and diversity policies. However, it could benefit from improved formatting for better readability and focus. Minor restructuring to clearly delineate sections and eliminate redundant or confusing content (such as repeated statements about the application process and privacy policy) would enhance clarity. Here's a refined version:

About Hill & Knowlton

Hill & Knowlton is a strategic and creative partner dedicated to driving growth, value creation, corporate strategy, and reputation building. As a full-service global firm, we offer strategic communication, marketing, and corporate affairs solutions distinguished by intelligence and creativity. We are part of the Burson Group and WPP (NYSE: WPP).

About Burson

Burson is a global communications leader focused on creating value through reputation. We help brands redefine reputation as a competitive advantage to lead into the future. Learn more at www.bursonglobal.com.

Our Team

We are trusted advisors to high-profile sponsors and sports organizations. Our Sport team has been behind innovative sponsorship activation and sports communication campaigns for over a decade. Our work involves managing press offices, executing brand initiatives globally and locally, and activating social media programs across owned, earned, shared, and paid channels. Our clients include adidas, HSBC, SailGP, Gillette, and more.

The Role & Responsibilities

Planning

• Supporting the team in creative planning.

Media

• Experience with media list compilation and understanding media landscapes.
• Strong relationships with UK sports journalists and media engagement skills.
• Knowledge of new media trends and platforms.

Toolkit

• Drafting PR toolkits, including press releases, Q&As, tech sheets, bios, and quotes.
• Managing social media content and understanding platform-specific strategies.
• Keeping up with social media trends.

Account Management

• Supporting client liaison and project coordination.
• Experience with global brands and market liaison.
• Managing work schedules, updates, and meetings.
• Tracking media coverage and reporting to clients.
• Excellent written skills adaptable to different audiences.
• Cultural awareness, especially engaging Gen Z audiences.

Desired Attributes

• Experience in Sports PR, preferably football.
• Proven ability to create written tools and media relations.
• Detail-oriented with project management skills.
• Strong knowledge of sports, culture, and lifestyle media.
• Excellent communication and multi-tasking skills.
• Proficiency with social media platforms: Facebook, Twitter, Instagram, Snapchat, TikTok.

Our London Office

Located in Southwark within the WPP Campus, our office boasts panoramic views, a roof terrace, and social spaces ideal for meetings and networking.

DE&I Commitment

At Burson, diversity, equity, and inclusion are strategic imperatives that foster innovation and creativity. We believe a diverse workforce drives bold ideas and meaningful relationships. For more, visit www.bursonglobal.com.

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