The Account Manager reports directly to the Sales Manager and is responsible for selling the total feed business offering and achieving the Budgeted Volume and margin targets set by the business appropriate to his/her job grade.
Tasks and responsibilities:
The role of Account Manager is to deliver budgeted sales volumes and margins across the total product offering whilst maintaining debt within company guidelines. Working with all the sales related departments and specialists and reporting to the Sales Manager, the role is to deliver the company strategic plan.
Selling Skills and Customer/Prospect Management
- Develop individual customer and prospect relationships through the implementation of account management principles.
- Establish the business needs of customers/prospects using the 7 steps of selling, then prepare a business proposal using the proposal document.
- Update and maintain the company CRM system to identify sales opportunities, record market/competitor information, and manage the sales territory.
Business Development
- Identify opportunities to grow the total feed business offering and increase market share in all areas of the ruminant market, working closely with your line manager.
- Add value to the product offering and up-sell/range sell to customers/prospects by leveraging product knowledge and collaborating with the Technical Manager and Product Managers.
- Produce a business plan demonstrating market share growth and strategic direction.
Budget and Performance Achievements
- Achieve budgeted volume and added value targets for Compound and Blend sales as set by your line manager, in line with the Sales Remuneration scheme.
- Sell the total feed business offering, including Straights and forage products.
- Manage debtor days and meet the targets set by your line manager.
Training
- Utilize all techniques for customer retention and business development learned within the business.
- Stay informed through technical briefs, campaigns, and product knowledge updates.
- Continuously improve selling, technical, and negotiation skills through discussions with your Sales/Technical Manager.
Administration/Documentation
- Complete all company documentation accurately and promptly, including new account forms, credit/debit notes, and expenses.
- Record and recommend settlement of complaints within guidelines, aiming for resolution within targeted response times.
- Negotiate pricing within guidelines, submit prices through the Sales Information System (SIS), and ensure all contracts are completed and recorded.
- Ensure all accounts trade within agreed terms and target direct debit payments to reduce debtor days.
Operational
- Optimize delivery options, increase 24-hour delivery, use dual dates, and minimize late orders.
- Implement variable haulage rates to maximize operational efficiency and manage customer expectations.
Health and Safety
- Work to a safety-first culture, providing a safe working environment for all visitors and meeting legal requirements.
Your CV shows:
- University/College level education or proven knowledge/experience from work placements.
- Ability to sell effectively.
- Knowledge of the business and a proactive "go to market" attitude.
- Strategic thinking capabilities.
- IT literacy.
About Us
We believe in the future of farming, what about you?
ForFarmers is Europe's market leader in the feed industry and plays a vital part in the food production value chain. Our main challenge is to sustainably feed a growing global population.
We are continuously seeking talented individuals with the ambition to work with us for the future of farming. Our culture is open, friendly, professional, creative, and entrepreneurial. If you are looking to advance your career in an innovative and fast-moving organization, ForFarmers may be the right employer for you.