Account Manager- Loyalty agency

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job description

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

The role:

As an Account Manager - Loyalty agency (known in Collinson as Senior Technical Account Manager) you will play a key role in managing high-level client relationships and providing strategic guidance and hands-on support in executing and optimising loyalty marketing campaigns within the Salesforce ecosystem. Reporting directly to the Technical Account Director, you will lead the successful delivery of loyalty programmes using SFMC, SFLM, and SF CRM, acting as a trusted advisor to both clients and internal teams.

Key Responsibilities:

1. Client Collaboration: Build strong relationships with senior stakeholders, becoming the trusted point of contact for their loyalty programme goals and success.
2. Campaign Development: Design and execute loyalty marketing campaigns, ensuring alignment with client objectives using SFMC, SFLM, SF CRM, and other tools.
3. New Business Development: Identify and pursue new business opportunities within existing accounts and prospects, driving growth and client expansion within Salesforce.
4. Data Analysis: Analyse campaign performance, providing insights to optimise loyalty programmes and refine strategies based on data-driven findings.
5. Client Reporting: Prepare and deliver regular performance reports, collaborating with clients to refine communication strategies and improve campaign outcomes.
6. Problem Solving: Address campaign challenges, implementing solutions to ensure success and continuous improvement.
7. Client Education: Educate clients on SFMC, SFLM, SF CRM, and marketing automation tools to optimise their loyalty programmes.
8. Quality Assurance: Ensure high-quality communications, adhering to content, branding, and compliance standards.
9. Cross-Functional Coordination: Work with cross-functional teams to ensure flawless execution of loyalty programmes within the Salesforce & Collinson ecosystem.
10. Project Management: Manage projects from initiation to completion, ensuring timely delivery and resource allocation.
11. Financial Reporting: Oversee financial processes, including estimates, approvals, forecasting, and billing, while monitoring and reporting on project financials.

Experience, skills and knowledge required:

1. Proven experience (5+ years) in account management, hands-on experience of loyalty marketing campaigns, and new business development, preferably within the Salesforce ecosystem using SFMC, SFLM, and SF CRM.
2. Strong understanding of marketing automation tools and technologies, with a focus on SFMC, SFLM, SF CRM.
3. Excellent communication, presentation skills and interpersonal skills, with experience managing senior-level client relationships.
4. Data-driven mindset with the ability to analyse and interpret data within SFMC, SFLM, and SF CRM, using data to optimize campaigns.
5. Detail-oriented with a commitment to quality and accuracy.
6. Strong problem-solving skills and the ability to adapt to changing circumstances in a fast-paced environment.
7. Proficiency in Microsoft Office Suite and CRM software.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our ongoing success.

We are focused on continually evolving our purpose-driven, high-performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at [e-mail]

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit.

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