Account Manager, Digital

WPP Media; Manchester; On-site; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health awareness days

Job summary

WPP Media in Manchester is seeking a Digital Account Manager to join our growing team. You will manage the end-to-end delivery of paid media campaigns across Display and Social, collaborating with clients, media owners and platforms to optimise performance and provide clear reporting.

You will work within a hybrid London-based ecosystem, bringing strong knowledge of the UK digital landscape and experience across DR and Brand campaigns, with a focus on performance and ROI.

Qualifications

• Experience in paid digital media across DR and Brand, with a focus on performance.
• Excellent knowledge of the UK digital landscape.
• Experience in activation and reporting.
• Comfortable handling large data and producing performance reports.

Responsibilities

• Campaign Management: develop paid media plans aligned with objectives and KPIs.
• Collaborate with activation team to optimise performance and pacing.
• Produce detailed weekly/monthly performance reports, often in Excel.
• QA and deliver insightful commentary with recommendations for clients.
• Identify trends and actions to capitalise or mitigate.
• Support strategic planning across other digital channels with the team.

Skills

Digital media planning

Campaign management

Data reporting

Excel

Budget management

Team collaboration

Social advertising

Programmatic

Direct IO

Search advertising

Tools

Microsoft Office

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

1044 - Account Manager, Digital - Manchester

Role Summary and Impact

We’re looking for a driven, quick-thinking and versatile Digital Account Manager to join our ever-growing business.

The candidate should already have an excellent knowledge of the UK digital landscape and have experience in planning / buying digital media across both DR and Brand, although the role will be focused predominantly on performance.

Our Account Managers are responsible for the operational delivery of the team’s output across Display and Social, meaning you will work closely with media owners, clients and third-party platforms for campaign management, optimisation and reporting. Strategically, you will be responsible for responding to client briefs, delivering budget and performance forecasts, producing testing frameworks, managing social campaigns, analysing performance, and ultimately overseeing the end-to-end account management of client business. Candidates will be expected to work collaboratively with all, show a real passion for anything Digital.

The ideal candidateis someone with a good working knowledgeof paid advertising acrossa variety of digital channels (direct IO, programmatic, socialand search).This person should have experience with activation and reporting but should still be keen to further their expertise across both.The successful candidate willbecomepart of an establishedteamfocused on driving innovation andexecuting best in class for their client

Based in our new WPP campus building in the heart of Manchester’s development district, the largest communications operation outside of London and the home for all WPP regional talent across a number of business disciplines, and an amazing place to grow your communications career and to realise your potential in a dynamic and exciting setting

Key Responsibilities:

As part of a through ITV digital team, specialising in social, the role is varied with several areas of focus. Digital planner buyers are expected to be proficient in at least some of these areas but will be given all the necessary training to help develop their skills further. Responsibilities include:

Campaign Management

• Assisting on the development of detailed paid media plansthatalign with client’s objectives and KPIs.
• Working with the activation team to make recommendations around optimising campaign performance and pacing to ensure activity delivers as expected.
• Troubleshooting and optimising campaignsin order to improve performance as necessary.
• Working with the activation team to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
• QA’ingperformance commentary that delivers valuable insight and recommendations to clients.
• Able to identify trends and recommend actions to capitalise/mitigate these trends as necessary.
• Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.
• Supporting with the strategic planning acrossother digital channels, working with the account director on campaign RTBs, testing, monthly reviews etc.

Client & Partner Management

• Working closely with your line-manager & the wider team to support the delivery of high-quality work for clients.Actively contribute to client calls and become a valued and trusted member of their marketing team.
• Working with partners and attending regular platform training sessions to further develop your paid social skillset.
• Establish yourself as a go to contactintegrating the wider digitalplanningteam alongside the digital planning account director.

Operational Excellence

• Able to effectively manage your time whilst working on multiple projects simultaneously.Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person.
• Attend regular internal meetings and training sessionsin order toactively contribute to a collaborative and friendly paid social community.
• Help those more junior in the team with their tasks, providing guidance where needed.
• Responsible for accurate and timely fulfilment of mandatory agency finance processes.Working with line-manager and more junior team members to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.

Skills and Experience

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand Developmentt oMobilize the Enterprise.
• Able to displaya good foundationwithyourunderstand of a variety of digital channels.
• Experience working in an agency environment(preferably as part of a social or activation team)is not necessary but would bepreferable.
• Computer literate with a good base of skills across the Microsoft Office suite of programmes (including Excel).
• Comfortable handling largequantitiesof data and working with numbers/budgets.Experience compiling performance reports for clients and writing insightful commentary to accompany these reports.
• Ambition to progress within an evolving digital team focused on driving innovation and pushing the boundaries.
• Teamwork is keytothisroleand we are looking for someone who iscollaborative, friendly,and with a can-do attitude.

In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.