Account Manager

GroupM; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading global media collective seeks a Channels Strategy Manager. This role involves steering the digital growth direction, collaborating closely with clients, and implementing strategic media approaches across search, social, and programmatic channels. Ideal candidates will have proven experience in digital media planning and a passion for data-driven marketing, alongside excellent communication skills. WPP Media offers competitive benefits, a supportive culture, and a hybrid work environment.

Benefits

Competitive medical insurance

Retirement benefits

Paid time off

Mental health days

Partner discounts

Qualifications

• Proven digital media planning & buying experience.
• Strong client communication and presentation skills.
• Hands-on knowledge of media tools like Google Analytics.

Responsibilities

• Lead proactive digital strategy and planning.
• Collaborate with channel specialists for optimal media use.
• Ensure consistent communication with stakeholders.

Skills

Digital media strategy

Client communication

Data-driven marketing

Campaign implementation

Media planning

Forecasting

Tools

Google Analytics

Data visualization tools

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Role

The Channels Strategy, Manager will be a key client-facing member of the digital community. As a Channels Strategist, you will be responsible for steering the digital growth direction for the client across various services. You will partner with the client and stakeholders to understand their challenges, translate them into media objectives, and build frameworks, processes, and media approaches that meet their objectives. You will work closely with Channels Management delivery teams to execute campaigns and ensure digital success.

While operating within a department and team structure, you will leverage your digital knowledge across channels (search, social, programmatic) to maximize opportunities across media environments, delivering bespoke decisioning and strategy. As a member of the digital community, you will contribute to creating and sharing products and solutions to advance our business offering.

Reporting Structure

The role will report directly to the Director, Channel Solutions, and be part of the Digital Strategy community, the Wider Digital Management, Development and Strategy Community, and the Client Team community for your portfolio.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s essential to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences through Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

The ideal candidate:

• Is passionate about digital media strategy and enjoys contributing to planning and digital strategy.
• Likes proactive ownership and wants to drive clients on a step-change journey, collaborating with channel operations, product, and communications strategists.
• Can translate business objectives into media campaigns and develop insightful, integrated media strategies.
• Is a digital native with an understanding of offline media foundations.
• Appreciates data-driven marketing and strives to progress practice in concept and activation.
• Uses understanding of marketing principles and business acumen to support client understanding and digital marketing space.
• Can manage multiple work streams efficiently, work independently and in teams, communicate effectively, and self-educate continuously.

Required experience includes:

• Proven digital media planning & buying experience (local and global).
• Understanding of brand and demand media planning.
• Experience across channels (search, social, programmatic display/video).
• Forecasting, scenario planning to meet sales targets.
• Excellent client communication and presentation skills.
• Hands-on knowledge of tools like Google Analytics, search trends, ad servers (e.g., GCM), data visualization tools.

Role Responsibilities

• Proactive digital strategy and planning for your client portfolio.
• Adopt the Mindshare Good Growth approach, coordinate brief responses, cross-media strategies, and media plans.
• Gather media and consumer insights, provide integrated brief responses.
• Collaborate with marketing channel specialists for optimal channel use.
• Liaise with media owners and external partners, attend meetings, present channels, and feedback requirements.
• Maintain strategic knowledge across all channels and their integration.
• Show thought leadership on new topics of interest.
• Support idea generation, cross-functional coordination, and campaign implementation.
• Ensure consistent communication with stakeholders as the digital services gatekeeper.

Agency Responsibilities

Delivering client performance:

• Lead digital media strategy and planning.
• Perform regular updates and upsell/cross-sell opportunities.
• Create and lead testing plans, including media owner betas.
• Prepare presentations and lead client meetings.
• Work with the AD to devise and deliver campaign strategies.

Raising our profile:

• Participate actively in team meetings and events.
• Write case studies of successful work.
• Assist with new business pitches and cross-agency initiatives.

Inspiring our people:

• Collaborate with other digital teams.
• Delegate and manage workloads of junior members.
• Contribute to personal development plans.
• Arrange/attend training to enhance team knowledge.
• Motivate juniors to learn digital best practices.
• Support educating other teams on digital media benefits.

Driving our process:

• Implement technology and processes to maximize efficiency.
• Manage budgets accurately, following finance processes.
• Ensure junior team members follow processes correctly.
• Identify process improvement opportunities and suggest recommendations.

Life at WPP Media & Benefits

We invest in our employees’ growth, offering access to global networks, resource groups, and events. Benefits include competitive medical, retirement, vision, dental insurance, paid time off, partner discounts, and mental health days. WPP Media is an equal opportunity employer fostering a respectful culture. We support a hybrid work approach in the UK, with flexibility discussed during interviews. Candidates must have the right to work in the UK.

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While we appreciate all applications, only shortlisted candidates will be contacted.