Account Manager

Group M Worldwide Inc.; London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A global media collective seeks a Channels Strategy Manager to direct digital growth for clients. You will partner with clients, translating business challenges into media objectives and leading strategic initiatives to enhance their campaigns. This role requires excellent communication skills, a passion for digital media, and the ability to manage multiple projects effectively.

Benefits

Competitive medical insurance

Significant paid time off

Employee mental health awareness days

Qualifications

• Proven experience across digital media planning & buying.
• Ability to translate business objectives to media campaigns.
• Understanding of brand and demand media planning.

Responsibilities

• Proactive ownership of digital strategy and planning.
• Collaboration with marketing channel specialists.
• Maintain strategic knowledge across all channels.

Skills

Digital media strategy

Data-driven marketing

Client communication

Education

Degree in Marketing or related field

Tools

Google Analytics

Data visualization tools

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Role

TheChannelsStrategy,Manager,willbe a key client facing member of the digital community. As a Channels Strategist, you will be responsible for steering the direction of digital growth for the client across our various services – you will partner with the client and their various stakeholders to understand their business challenges, translate them into media objectives and buildframeworks, processes and media approaches that deliver gains their objectives. You will work closely with Channels Management delivery teams to executecampaigns andbe the gate keeper for digital success.

Whilstoperatingin a department and team-based structure,you will be expected toleverageyour digitalknowledge acrossvarious digital channels (search, social programmatic) to ensure that we are maximising theopportunityacross mediaenvironmentsto deliver bespokedecisioning and strategy for your choices in digital.As amemberofthedigitalcommunityin the agency,the role will contribute to the creation and sharing ofproducts and solutions to drive advancements in our business offering.

Reporting Structure

The rolewillreport directly into the Director, Chanel Solutions, and they will be part of (1) Digital Strategy community, (2) Wider Digital Management, Development and Strategy Community and (2) Client Teamcommunityfor their portfolio.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.

The Ideal Candidate

You will be passionate about digital media strategy to enjoy contributing to planning & digital strategy. You will love proactive ownership and be wanting to drive clients on a step-change journey, working in collaboration with various channel operation,productand comms strategists.

You should find it easy to translate businessobjectivesto media campaigns and be able to insightful develop integrated media strategies. Ideally,you area digital native, but understands the foundation of offline media too.

In this role you’ll demonstrate your appreciation of data driven marketing, and you’ll strive to progress our practice both in concept and in activation, you’ll work closely with Channels Management delivery and wider specialist teams to both achieve this and ensure we’re at the cutting edge of our field.

In this role,you’llbe required to apply your understanding of general marketing principles as well as business acumen to support understanding of our clients and the digital marketing space. It supports the development of strategic and tactical initiatives designed to successfully achieve our clients’ goals. The role is diverse and requires the individual to efficiently prioritise and manage multiple work streams at once, work both individually and within a team, effectively communicate, and have an ability to continuously self-educate in this dynamic digital marketing space.

• Proven experienceacross digital media planning & buying. Ideally local and global.
• Understanding of brand and demand media planning capabilities.
• Experience in digital media planning across channels (search, social & programmatic display/video).
• Experience in forecasting, headroom & scenario planning to deliver to client sales targets.
• Excellent client facing communication & presentation skills.
• Hands on knowledge tools such as Google Analytics, search trends, ad servers (e.g.GCM), data visualization tools

Role Responsibilities

• Proactive ownership of the digital strategy and planning for your client portfolio
• Adoption of the Mindshare Good Growth approach for digital advancement in coordination of brief responses, cross-mediastrategiesand media plans
• Responsible for media and consumer insights collation,providingintegrated brief response proposals.
• Collaborate closely with multiple marketing channel specialists to ensureoptimaluse of each marketing channel.
• Liaise with media owners and external agency partners, attending all agency meetings to present all channels and feedback requirements to channel leads.
• Maintaina high levelof working and strategic knowledge across all channels and how they can integrate.
• Thought leadership, putting forward new topics of interest.
• Support the idea generation, cross-functionalcoordinationand work with client management to ensure successful implementation of these campaigns.
• Ensure consistent communication across key stakeholders, as the gate keeper of digital services for your client portfolio.

AgencyResponsibilities

Delivering clientperformance

• Leading the strategy and planning of digital media plans
• Proactively performing regularupdates for the client, and upselling/cross sellingopportunitieswithin our product portfolio
• Creating and leading the testing plans including media owner betas where possible
• Preparing presentations and leading client calls and face to face meetings
• Working with the AD to devise campaign strategy and translate this into campaign delivery

Raising ourprofile

• Playing an active role in team meetings and agency events
• Writing case studies of great work delivered by the team
• Volunteering toassistwith new business pitches, and other cross-agency initiatives

Inspiring ourpeople

• Collaborating with other digital teams within the Mindshare Channels & Solutions hub
• Delegating and managing workloads across the junior members of the team
• Contributing to and owning personal development plans
• Arranging/attending training to progress you and the team’s knowledge and capability
• Motivating junior team members to develop their knowledge of digital best practices
• Supporting the educating of various other teams on the benefits and purpose of digital media investments

Driving ourprocess

• Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
• The accurate management of budgets, adhering to the Mindshare finance process
• Taking responsibility for junior team members accurately following all aspects of Mindshare process
• Identifying opportunities for process improvement, and providing recommendations

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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