Account Executive - Expansion

Anima Group; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Anima Group is seeking a results-driven sales professional in the UK to accelerate expansion revenue across our GP practices. You will manage the end-to-end sales cycle within an existing customer base, from discovery to close, aligning product value with clinical outcomes.

This role demands a hunter mindset, strong pipeline discipline, and ability to travel for UK customer visits. You will join a mission-driven team focused on scalable growth and impact, with expansion ARR as the north star.

Qualifications

• 3+ years closing revenue in B2B SaaS with quota achievement.
• Experience running a full sales cycle from discovery to close within an existing base.
• Hunter who thrives on targets and expands revenue across accounts.
• Based in UK/Europe timezone and able to travel for customer visits.

Responsibilities

• Own expansion revenue across a defined GP practice book, closing upsell and cross-sell.
• Run the full sales cycle within your accounts, building relationships and negotiating.
• Identify pain points and create compelling business cases tying product value to outcomes.
• Collaborate with stakeholders and manage complex deal cycles across multiple teams.

Skills

Revenue closing

B2B SaaS

Hunter mindset

Pipeline management

Job description

I quit medicine because I kept watching patients die needlessly, for avoidable reasons. In almost every case, the science and the clinicians were fine. It was the system around them that failed: the way information moved, the way decisions got routed, and the way fragmented teams and fragmented data turned solvable problems into tragedy.

Our mission is human wellbeing, and we're focusing on the breakthrough technology of personalised medicine. Since the beginning, our proprietary insight has always been that the company to create a true active learning data engine with a loss function against human wellbeing would be the one to crack it, becoming one of the most impactful companies in the world as a result.

We're now in 1,100+ clinics, across 4 product lines, serve >20% of the UK population, and have solved >5.7 million patient cases in the past 12 months alone, saving an estimated 8,600 lives. We are cash flow positive, growing fast, and have a tight crew of ~35 people.

Multiple trillion-dollar companies will be built in healthcare over the next two decades, and we intend to be one of them.

We have a knights of the round table culture with a flat hierarchy, where we empower builders to have outsized impact on millions of lives, and where we collaboratively converge on the optimal action without dogma or ego. We're all here to serve a greater mission than ourselves. The closest analogy for our culture is probably Firefly (the TV series): a small crew on a ship at the frontier, each person exceptional in a specific way, deeply loyal to each other and the mission, resourceful under constraints, and having a genuinely good time doing something that matters. We're carefully curated, lean, and wholeheartedly in.

If you want your skills to be at the highest possible stakes, you belong at Anima. Your work here will save lives.

- Shun

Please note this role is only open to those based in the UK. Applicants from Europe will be considered if they are able to travel to the UK regularly for customer visits.

We’re looking for someone who:

• Has 3+ years revenue closing experience in B2B SaaS, with a track record of consistently hitting quota.

• Has experience running a full sales cycle within an existing customer base, from discovery and commercial framing through negotiation to close. You have strong commercial acumen and can build compelling business cases that tie product value to practice-level outcomes.

• Is a hunter who thrives on revenue targets, is disciplined in pipeline management, and relentless in pursuing expansion across a large book of accounts.

• Is in the UK / European timezone and can do site visits to UK customers.

What to expect in the role:

• You’ll work in one of the most important parts of the business with a mission-driven team. We’re a tight knit unit working relentlessly to drive growth.

• You’ll deliver real, tangible value that grows Anima’s impact. Your north star metric is expansion ARR closed. Everything you do ladders up to growing revenue from the existing customer base.

• You’ll own expansion revenue across a defined book of GP practices — identifying, qualifying and closing upsell and cross-sell across all Anima product lines.

• You'll run the full sales cycle within your accounts, from identifying pain points and building champion relationships through to commercial framing, negotiation and close.

• You’ll learn at an exponential rate. You’ll manage complex deal cycles involving multiple stakeholders and competitive displacement of incumbents.