Account Executive - Audio

MOBOLISE; Manchester; On-site; GBP 30,000 - 54,000; Full time

Job summary

Global is seeking an Account Executive - Audio to drive field-based sales of our Audio product portfolio. You will support Local Sales by targeting new customers and expanding our direct customer base across the private and public sectors.

This role reports to the Regional Sales Manager - Audio and involves planning client campaigns, building local market contact lists, and achieving quarterly revenue targets.

Qualifications

• Proven track record of meeting sales targets and KPIs.
• Experience selling to small and medium businesses.

Responsibilities

• Sell Global's Audio product portfolio to new customers and grow and retain the existing direct customer base across private and public sector markets.
• Meet weekly with clients face-to-face where possible and pre-book meetings to hit KPIs.
• Record all activities in Salesforce and manage campaigns to achieve revenue targets.

Job description

Job Description

We think big, work hard and never stand still. It's our talented and passionate people that make us leaders in creativity and innovation and the proud home to the best media and entertainment on the planet.

We're here to make everyone's day brighter. That's everyone from our Globallers, to our audiences, every partner we work with and every community we work in. Whether we're making shows or making headlines, making everyone's day brighter is behind everything we do.

Whether we're in the studio, building a world-class Global Player app, displaying brilliant Outdoor ads, or producing fast-moving digital content, we're at our best when we're working together. It's why we show up, deliver great work and above all, it's the reason we all love to work here.

Title: Account Executive - Audio

Reporting of the Role

This role reports to the Regional Sales Manager - Audio

Overview of job

This is a field-based role supporting Local Sales, by selling our Audio product portfolio to new customers, and growing and retaining our existing direct customer base, across the private and public sector markets.

3 best things about the job

• Exposure to a variety of industries; our Audio portfolio has options for everyone, so you will be pitching to marketeers and business owners from all industries.
• You will be responsible for handling your own marketplace, being in control of your own density and able to scope out your own niche.
• You will be client facing ambassador of Global, representing the coolest brands in audio, and the award-winning Digital Ad eXchange!

Measures of success

In the first few months, you would have:

• Become an expert in the knowledge of our Audio, Classic and Digital products, inventory, and brands!
• Be able to effectively plan and book a client's campaign in our booking system.
• Understand you own marketplace and develop a local contact list to grow the territory account base, and source new business.

Responsibilities of the role

• Get to know the businesses in your assigned area by working on leads and developing a local contact list to grow your client base.
• Help maintain and grow existing client relationships, ensuring there is a plan to increase revenues each quarter.
• Understand client needs and suggest the best marketing solutions for them.
• Aim to meet with clients face-to-face each week and prebook meetings to hit KPIs.
• Record all activities accurately in Salesforce.
• Help create new opportunities each week to meet monthly revenue targets and provide accurate forecasts.
• Learn about Global's full range of products and understand how they can help clients achieve their marketing goals.
• Ensure all transactions add value and avoid high-level discounting.
• Work with the Campaign Hub and Creative Solutions teams by providing clear client briefs to produce innovative marketing campaign solutions.
• Learn to effectively plan and book client campaigns using our booking system, gPlan, grow proficient with our gLabs dashboard reporting suite.
• Stay updated on all internal communications such as Workplace, The Catch Up, and Digital Bytes.
• Attend relevant training sessions to continue developing your skills.

What you will need

The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:

• Demonstrate a track record of success in delivering sales targets and KPIs.
• Experienced in selling to small and medium businesses.
• Previous sales experience working within a radio, outdoor or digital environment preferred but not essential.
• A positive, confident and resilient approach, with the desire to self-source new business leads and meetings.
• A high degree of self-motivation and autonomy, and to also work as part of a team
• Good understanding of the pattern of the sale from opening to close
• Excellent listening skills that establish client needs, build excellent rapport and put the client's objectives first
• Ability to build a brief for the campaign support team
• Proficiency in planning systems and skills to build effective campaigns
• Proficiency in Salesforce and be able to record activity at all stages of the sales process from lead creation to winning and booking business
• Excellent in diary and time management to work the territory efficiently