Account Executive

Fulfilled Talent; Greater London; Hybrid; GBP 78,000 - 120,000; Full time

Benefits offered by this job

Equity

Job summary

Fulfilled Talent is seeking a Founding Account Executive for a London-based, hybrid role in an early-stage AI business. You will own your pipeline and the full sales cycle, working directly with the Founder to shape the commercial function.

Build pipeline across DTC and Shopify brands, conduct discovery with founders and senior leaders, deliver tailored demos, negotiate, and close deals. Help refine messaging and go-to-market strategy as the company scales.

Qualifications

• Follows the MEDDPICC sales methodology.
• Track record of generating pipeline and closing deals.
• Experience selling to Founders and senior decision-makers.
• Experience with £5k–£50k+ ACV deals.

Responsibilities

• Build and manage your own pipeline across DTC and Shopify brands.
• Generate opportunities through cold calling, email, LinkedIn, events, partnerships and referrals.
• Run discovery with Founders, eCommerce, CX and Operations leaders.
• Deliver tailored product demonstrations and build a clear commercial case.
• Manage negotiations and close new business.
• Own the full sales cycle from prospecting through to handover.
• Maintain a disciplined CRM and accurate pipeline.
• Help develop messaging, sales processes and playbooks.
• Work closely with the Founder to refine the go-to-market strategy.
• Help recruit and coach future sales hires as the business scales.

Skills

MEDDPICC

Pipeline generation

Closing deals

Prospecting

SaaS sales

Tools

CRM

Job description

Salary - Up to £85k plus bonus (£120k OTE) and equity.

London (Hybrid)

An exciting early-stage AI business is looking for a Founding Account Executive to take ownership of new business and help build a repeatable sales function from the ground up.

About the Company

About the Role

This is a genuine 0→1 sales role. You’ll work directly with the Founder, own your pipeline and full sales cycle, and have significant influence over how the commercial function develops.

Responsibilities

• Build and manage your own pipeline across DTC and Shopify brands
• Generate opportunities through cold calling, email, LinkedIn, events, partnerships and referrals
• Run discovery with Founders, eCommerce, CX and Operations leaders
• Deliver tailored product demonstrations and build a clear commercial case
• Manage negotiations and close new business
• Own the full sales cycle from prospecting through to handover
• Maintain a disciplined CRM and accurate pipeline
• Help develop messaging, sales processes and playbooks
• Work closely with the Founder to refine the go-to-market strategy
• Help recruit and coach future sales hires as the business scales

Qualifications

• Follows the MEDDPICC sates methodology
• A track record of personally generating pipeline and closing deals
• Comfortable selling to Founders and senior decision-makers
• Experience with £5k–£50k+ ACV deals
• Experience selling into eCommerce, retail technology, MarTech or CX is highly desirable
• Confident prospecting, cold calling and asking for the next step
• Commercially minded, curious and comfortable operating in an early-stage environment
• Strong ownership and the ability to work without an established SDR or sales team
• Ambition to grow into a wider commercial leadership role
• Experience as an early sales hire, strong Shopify/eCommerce relationships or experience building sales processes would be a major advantage

Required Skills

Proven full-cycle B2B SaaS sales experience, a track record of personally generating pipeline and closing deals, comfortable selling to Founders and senior decision-makers.

Preferred Skills

Experience selling into eCommerce, retail technology, MarTech or CX is highly desirable, confident prospecting, cold calling and asking for the next step.

Equal Opportunity Statement

If you’re an experienced SaaS AE who enjoys building rather than inheriting, this could be a great opportunity to make a genuine impact.