Account Executive

Group M Worldwide Inc.; City of Edinburgh; Hybrid; GBP 20,000 - 30,000; Full time

Job summary

A global media agency in Edinburgh is seeking a Media Planning Executive to support campaign lifecycle deliverables. The role involves collaboration with Client Servicing and Activation teams, data management, and ensuring successful campaign execution. Ideal candidates will have strong communication skills and a passion for media. This position offers a hybrid work environment and competitive benefits.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Qualifications

• Strong relationships with Client Servicing and Activation teams for flawless execution.
• Communicate effectively across all levels and practices.
• Support Media Planning Managers in campaign delivery and performance.

Responsibilities

• Support team deliverables across the campaign lifecycle.
• Conduct research and compile data for planning.
• Collaborate with Activation for campaign launches and ensure correct billing.

Skills

Communication skills

Attention to detail

Problem-solving skills

Computer literate (Excel)

Passion for media and advertising

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel optimisation and reporting, and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.

The Media Planning Executive supports team deliverables across the campaign lifecycle by collating, managing and analysing data from internal and external sources. They support planning decisions by sourcing audience data from industry and proprietary research tools, and by compiling historical data to ensure previous campaign learning is incorporated.

They collaborate closely with Activation and Ad Operations to support the launch of new campaigns and to ensure plans are billed correctly. Media Planning Executives stay close to the plan during the live phase to support the optimisation of performance in-flight.

What we need from you

• Develop strong relationships with Client Servicing and Activation teams to facilitate flawless execution of plans.
• Communicate effectively across all levels of the team and across all practices.
• Support Media Planning Managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes.
• Conduct research and compile data to guide and support planning and optimisation recommendations.
• Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met.
• Collaborate with Activation teams to complete the detail of the plan.
• Create trafficking sheet templates and collaborate with Ad Operations through campaign launch.
• Prepare data for reporting and analysis.
• Support the team in making optimisation recommendations.
• Assist in the management of CAPs for assigned campaigns.
• Contribute to internal case studies for the sharing of learning and best practice.
• Meet with vendors and attend presentations to build knowledge of the media landscape.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.

• A passion for everything media and advertising, coupled with a continued desire to expand your knowledge
• Excellent communication skills, and an ability to collaborate and engage with those around you
• Diligent and attentive to detail, able to listen, learn, and put into practice
• Computer literate with good skills in all basic Office programs (including Excel)
• Problem-solving skills and ability to think outside of the box for creative solutions
• A comfort when working with numbers, we use them a lot!

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.

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