Account Director - Programmatic

GroupM; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Programmatic Account Director to lead campaign activation and optimization across key accounts. This role requires a deep understanding of programmatic strategies and the ability to drive excellence in campaign performance. You will collaborate with a talented team, ensuring effective media plans and fostering strong relationships with clients and partners. With a focus on continuous improvement and innovation, you will play a pivotal role in enhancing campaign outcomes and driving revenue growth. Join a dynamic environment where your expertise will significantly impact the success of diverse campaigns.

Benefits

25 Days Holiday

Flexible Working Policy

Private Medical Insurance Option

Well-being allowance

WPP Pension scheme

Cycle to Work Scheme

Enhanced maternity and paternity leave

In-house Barista

Refreshments at Level Ate Café

Online career review tool

Qualifications

• Extensive experience in programmatic and DSP implementations.
• Proven ability in multi-channel campaign activation and management.

Responsibilities

• Lead campaign management and optimization across accounts.
• Build strong relationships with clients and media partners.

Skills

Programmatic Activation

Campaign Management

DV360

The Trade Desk (TTD)

Amazon Advertising

Ad Serving Technologies

Relationship Management

Technical Communication

Testing Roadmaps Development

Team Leadership

Job description

Programmatic Account Director

The Role:

The Programmatic Account Director will have extensive, proven, and detailed knowledge and experience in Programmatic and DSP implementations. Striving to deliver excellence in campaign activation and is responsible for providing day to day leadership of their campaigns across the ITV account.

You will ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.

About GroupM Nexus

GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies.

GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks.

Key Responsibilities:

Campaign Management

• Build effective media plans to organize campaign actions and goals.
• Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients.
• Take a proactive role, supervising campaign activation and optimisation rigor, while also supporting global hub, executives, and managers, across your clients.
• Create templates and proven methodologies for optimisation approach for key trading tactics and optimisation logs.

Client and Partner Management

• Build strong, effective relationships with clients maintaining relationships of trust and respect.
• Demonstrate an understanding of the media and technology developments that influence our client’s business.
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
• Understand the products and solutions that could be relevant for clients that have been developed within the group.

People Management

• The ability to motivate and train individuals, being a key stakeholder in the development of junior staff.
• To support and nurture junior employees, ensuring their training and development needs are constantly evaluated and fulfilled.
• Clearly outline tasks and objectives with the Digital Director, with specific deliverables and timelines for progression.
• Highlight great teamwork, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team and contribute to department and wider agency PR and communications.

Operational Excellence

• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Maintain standards and process throughout the end-to-end campaign lifecycle.
• Proactively seek opportunities to develop and enhance your understanding and knowledge of the programmatic landscape, latest tech platforms, vendors, and suppliers.

Skills & Experience

• Passionate about programmatic activation and driving continued excellence.
• Proven experience in programmatic multi-channel campaign activation and management.
• Confidence in core trading platforms, DV360, TTD and Amazon.
• Confidence in ad serving technologies with experience in troubleshooting tags.
• Ability to establish and maintain effective relationships both internally and externally.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative.
• Ability to lead and manage a hybrid team located in different markets.
• Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.

GroupM Nexus Benefits

• New state-of-the-art WPP 1 Southwark Bridge Campus in London's Southbank.
• 25 Days Holiday (increasing to 30 in increments after third year of service by one day annually) + Birthday Off + Work Anniversary.
• Flexible Working Policy.
• Flexible Public Holidays Policy.
• Private Medical Insurance Option.
• Refreshments and food at Level Ate Café.
• In-house Barista.
• Well-being allowance towards an activity of your choice (e.g Gym or Yoga Membership).
• WPP Pension scheme.
• Cycle to Work Scheme.
• Enhanced maternity and paternity leave.
• Online career review and development tool.

And many more!

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.