Account Director (PR & Social)

Publicis Groupe; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading B2B marketing firm in London seeks an Account Director to shape PR, social, and influencer strategies. This role involves managing a team and developing client portfolios. Successful candidates will have experience in agency environments, passion for B2B and tech, and strong consultancy skills.

Benefits

WORK YOUR WORLD opportunity

Reflection Days

HELP@HAND 24/7 support

Family friendly policies

Hybrid working

Agency discounts

Qualifications

• Experience working in an agency environment.
• Experience developing and delivering influencer and social media campaigns.
• Digitally savvy, active on social channels.

Responsibilities

• Drive client and campaign success across PR, social, and influencer.
• Manage and grow a team to deliver impactful campaigns.
• Provide expert strategic consultancy to clients.

Skills

Agency experience in PR, social and influencer relations

Campaign development and delivery

Understanding of B2B and tech

Ability to communicate complex topics

Commercially astute

Job description

Company Description

Publicis Pro is an integrated B2B marketing agency that exists to find the extraordinary in every business and tell the world about it. Our approach brings together strategy, creative, influence and commerce to move markets, create remarkable brands, shape decisions, and connect the sales journey.

Extraordinary work can only be done by extraordinary people – so we’re committed to building an agency environment where remarkable talent can flourish and grow.

The results of our efforts? We’ve got multiple ‘Best Place to Work’ awards under our belt, plus one of the best benefits packages in the industry. Publicis Pro is a singular agency environment that combines deep care for our work with deep care for our people – and we’re always on the lookout for extraordinary new talent.

Our CommitmentDiversity and inclusion is a core part of who we are at Publicis Pro. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

Job Description

This role offers the opportunity to shape the PR, social and influencer strategies of leading B2B and technology brands for one of the UK’s top B2B marketing firms. A diverse position encompassing strategic team & client leadership and campaign delivery across paid, earned, shared and owned channels to build brands and drive business success.

As Account Director, you will be responsible for the retention, growth and commercial success of your client portfolio. As an experienced leader in PR, social and influence, you will also be called on for consultancy and client development opportunities across Publicis Pro, particularly in influencer relations.

You will manage a team, including an account manager and executive, directing them to achieve client success as well as undertaking line management duties to ensure their positive career development. Along with your immediate team, you will also work closely with wider account teams (across client services, creative, media etc.) and Groupe partner agencies (where needed) to drive best-in-class approaches to PR, social and influencer relations.

Responsibilities

• Drive client and campaign success for a portfolio of established and high growth tech and B2B brands across PR, social and influencer, hitting objectives and KPIs

• Manage and grow a small team (AM and AE) to deliver high impact campaigns driving impact for your clients

• Provide expert strategic consultancy to your clients and other Publicis Pro clients, around PR, social and influencer disciplines, supporting client growth

• Collaborate with other Publicis Pro divisions to drive client impact, from creative to media – deploying the full PESO mix.

• Stay up to date on the latest developments in B2B PR, social and influence, bringing these insights to the agency, impacting how we operate and positively driving client success

• Support Client Partners and the Head of Influence to identify and develop existing and new client opportunities, enabling clients to achieve more and build their brands effectively

• Supporting the Head of Influence to evolve overall Influence division services, with a particular emphasis on influencer and social media activities

• Consult on and input into proposals and new business opportunities to ensure cutting-edge ideas and practice is deployed across social

• Forge links and working relationships with relevant agencies in Groupe to support on large campaigns and areas outside of expertise

• Be an advocate for Influence (PR and social) offerings across the business, contributing to thought leadership content, events and sharing ideas on social media.

Qualifications

• Experience working in an agency environment within PR, social and influencer relations

• Experience developing and delivering influencer and social media campaigns

• A verified passion for B2B and tech – ideally you get excited by the ‘arcane’

• An ability to understand and communicate complex topics in understandable and interesting ways

• Digitally savvy, active on social channels with a clear interest in the evolution of communications

• An understanding of the full PESO mix and how key activities and channels can interplay to drive client visibility

• A collaborative spirit and someone who is dedicated to fostering a culture of continuous learning

• Commercially astute with an understanding of the agency business model and managing clients accordingly

• Creative-minded with a passion for developing new ideas both day to day and for larger campaign activities

• A growth mindset with a keenness to develop and do more for clients to help them create world-renowned brands

Additional Information

Publicis Pro has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).