Account Director - Online Marketing Focus

Visualsoft Ltd; Stockton-on-Tees; Hybrid; GBP 40,000 - 80,000; Full time

Job description

We're on the lookout for an experienced and commercially focused Account Director with a solid background in online marketing. This role is perfect for someone who already has hands-on experience across key digital channels—email marketing, paid social, SEO, PPC, marketplaces, affiliates, CRO, and creative media—and is ready to take the lead on high-value client accounts.

You'll be responsible for developing and implementing effective multi-channel strategies, building strong client relationships, and driving real performance improvements. If you're passionate about digital marketing, client success, and delivering measurable results, we'd love to hear from you.

What You'll Be Doing

As an Account Director, you'll take full ownership of a portfolio of premium accounts—acting as the main strategic lead for your clients and guiding them through every step of their digital journey. You'll work closely with channel experts to ensure seamless execution and will constantly be on the lookout for opportunities to drive growth across the online marketing mix.

Key Responsibilities

Marketing Strategy

1. Develop and execute tailored, results-driven marketing strategies across all key digital channels: email, paid social, SEO, PPC, affiliates, marketplaces, CRO, and creative media
2. Ensure strategies are aligned to client goals, with clear KPIs and success metrics

Client Relationships

1. Build and nurture strong, long-term relationships with clients, positioning yourself as a trusted strategic advisor
2. Lead regular performance reviews and strategy sessions with clients and key stakeholders

Performance & Insight

1. Monitor account performance through data and analytics, identifying insights and optimisation opportunities across channels
2. Take proactive steps to enhance outcomes, improve ROI, and deliver measurable business results

Growth & Upselling

1. Spot opportunities to grow accounts by introducing new services or expanding existing activity
2. Confidently pitch relevant services and collaborate with internal teams to deliver on new initiatives

Problem Solving & Communication

1. Handle client challenges with a solution-first mindset, managing expectations and resolving issues effectively
2. Maintain clear and consistent communication across all client touchpoints

Operational Excellence

1. Ensure account admin is accurate and up-to-date, including invoicing, documentation, and meeting follow-ups
2. Work closely with internal teams to maintain high standards of delivery

Mentorship & Collaboration

1. Support junior team members with guidance and coaching
2. Collaborate across departments to share knowledge and align on client goals

Requirements

1. Proven experience in leading online marketing activity across multiple channels (email, social, SEO, PPC, CRO, affiliates, marketplaces, and creative media)
2. A track record of managing high-value client accounts and delivering multi-channel strategies
3. Confident in using data to inform decisions and make recommendations
4. Commercially astute with a natural ability to spot upsell opportunities and drive account growth
5. Excellent communicator, both written and verbal, with strong presentation skills
6. Calm and constructive under pressure, with a proactive and solutions-focused approach.

You'll Thrive In This Role If You Are:

1. Well-organised and great at managing multiple priorities
2. Professional, articulate, and confident in client-facing environments
3. A natural leader and mentor to others
4. Collaborative, creative, and commercially minded
5. Always looking for ways to improve and innovate

Benefits

1. Competitive basic salary with great progression options
2. Unlimited paid holidays - yes that's not a typo!
3. Hybrid working
4. Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy
5. Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources
6. Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly
7. A high-performance MacBook
8. VS Perks, have a monthly treat on us; from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there's something for everyone!
9. Free breakfast, fruit, hot and cold drinks and protein shakes
10. Friday afternoon drinks to wind down for the weekend
11. Pension scheme to help you save for the future
12. Cycle to work scheme
13. Discounts across our brands
14. Regular team social events
15. Training & development

So if you think you've got what it takes to join one of the UK's leading eCommerce providers, we'd love to hear from you.

A little formality... by applying you implicitly consent to us processing your personal data for review for this vacancy only.

Talent Hunter Referral Bounty - £250

Help us find the right talent to join our team, and get a handsome reward in return. It couldn't be easier - if you know someone that could be an ideal candidate, either refer them directly to us or simply ask them to include your details as the referer when they apply. If they land the job with us as a direct result of your referral, you get the bounty!

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Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective.

We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.