Account Director - London

Peregrine Communications; New York, London; On-site; GBP 150,000 - 200,000; Full time

Job summary

An established industry player is seeking a dynamic individual to enhance client relationships and drive business growth. This role involves managing client accounts, providing strategic counsel, and ensuring satisfaction through effective communication and crisis management. The ideal candidate will possess advanced presentation skills, a solid understanding of digital marketing strategies, and the ability to think creatively to generate profitability. Join a forward-thinking team where your contributions will make a significant impact on client success and overall business objectives.

Qualifications

• Strong client management and relationship-building skills are essential.
• Experience in digital strategy and campaign reporting is required.

Responsibilities

• Manage day-to-day client activities and ensure satisfaction.
• Lead new business efforts and develop powerful presentations.

Skills

Advanced presentation skills

Business development principles

Client management

Crisis management

SEO

SEM

LinkedIn campaigns

Google Ads

PPC

Creative thinking

Tools

Monday.com

Hubspot

Job description

Key Responsibilities

• Focuses on adding value through evaluation of activities
• Aims for best practice to meet client contract terms
• Regularly measures client satisfaction and takes action
• Provide first stage crisis management - identifies when to seek senior help
• Owns day to day client management – planning and execution of plan with on message themes to follow
• Client daily point of contact for planning future activities
• Advanced presentation skills
• Understands principles of business development
• Expert in industry sector
• Positions Peregrine as strategic partner
• Proactively builds relationships with key opinion leaders
• Create website content
• Support when required on media and/or messaging training
• Provides support on script writing and film project management as required
• Incorporate digital strategy in client planners
• Confidently sell in digital services
• Have a solid understanding of SEO, SEM, LinkedIn campaigns, Google Ads, and PPC
• Complete campaign reporting
• Understand how Hubspot works
• Know who you can target on LinkedIn campaigns

Administrative/Agency Operations

• Ensure business objectives are met by managing team
• Ensure client accounts remain profitable
• Ambassador for company at internal and external events
• Welcomes accountability
• Record hours and expenses, promptly and accurately
• Time management on multiple accounts, using Monday.com

Client Services

• The account lynchpin between NY/UK/Design/Digital
• Seen as the trusted advisor to client
• Provide client coaching in advance of media interviews
• In-depth knowledge of economic issues
• Manage client satisfaction – review and action
• In-depth understanding of client’s business and market
• Anticipates potential problems – finds solutions and communicates to client
• Prepare ahead of meetings

Account Management and Strategic Thinking

• Responsible and accountable for financial aspects on accounts – compile billability stats for senior team to review
• Think creatively – generates profitability
• Identifies client objectives
• Provide high level counsel to client
• Spearhead new business efforts with support from Associate Director/Director
• Develop and deliver powerful presentations
• Convert new business into revenue
• Instil strong new business ethic in team
• Understands fundamentals of leadership and motivations and applies to team
• Conduct reviews – develop and retain staff
• Mentors line reports – provide guidance on content and client management
• Conduct resource and capacity planning
• Conduct interviews

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• New York, NY
• London, UK

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