Account Director - London

Peregrine Communications; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A strategic communications firm in London seeks a skilled professional to manage client relations, develop presentations, and lead new business initiatives. Candidates should possess advanced presentation skills, a strong understanding of digital marketing strategies, and be able to provide counsel to clients. The role focuses on enhancing client satisfaction and achieving business objectives while mentoring team members.

Qualifications

• Solid understanding of digital services and campaign reporting.
• Experience in client management and business development.
• In-depth knowledge of economic issues related to clients.

Responsibilities

• Manage day-to-day client activity and satisfaction.
• Develop and deliver impactful presentations for clients.
• Lead new business efforts and mentor team members.
• Conduct reviews and guide content and client management.

Skills

Advanced presentation skills

Industry expertise

Understanding of SEO

Knowledge of Google Ads

Proficient in using Hubspot

Time management

Strategic thinking

Tools

Monday.com

Job description

• Focuses on adding value through evaluation of activities
• Aims for best practice to meet client contract terms
• Regularly measures client satisfaction and takes action
• Provide first stage crisis management -identifies when to seek senior help
• Owns day to day client management – planning and execution of plan with on message themes to follow
• Client daily point of contact for planning future activities
• Advanced presentation skills
• Understands principles of business development
• Expert in industry sector
• Positions Peregrine as strategic partner
• Proactively builds relationships with key opinion leaders
• Create website content
• Support when requited on media and/or messaging training
• Provides support on script writing and film project management as required.
• Incorporate digital strategy in client planners
• Confidently sell in digital services
• Have a solid understanding of SEO, SEM, LinkedIn campaigns, Google Ads, and PPC
• Complete campaign reporting
• Understand how Hubspot works
• Know who you can target on Linked In campaigns

Administrative/agency operations

• Ensure business objectives are met by managing team
• Ensure client accounts remain profitable
• Ambassador for company at internal and external events
• Welcomes accountability
• Record hours and expenses, promptly, accurately
• Time management on multiple accounts, using Monday.com

Client services

• The account lynchpin between NY/UK/Design/Digital
• Seen as the trusted advisor to client
• Provide client coaching in advance of media interviews
• In-depth knowledge of economic issues
• Manage client satisfaction – review and action
• In-depth understanding of client’s business and market
• Anticipates potential problems – finds solutions and communicates to client
• Prepare ahead of meetings

Account management and strategic thinking

• Responsible and accountable for financial aspects on accounts – compile billability stats for senior team to review
• Think creatively – generates profitability
• Identifies client objectives
• Provide high level counsel to client
• Spearhead new business efforts with support from Associate Director/Director
• Develop and deliver powerful presentations
• Convert new business into revenue
• Instil strong new business ethic in team
• Understands fundamentals of leadership and motivations and applies to team
• Conduct reviews – develop and retain staff
• Mentors line reports – provide guidance on content and client management
• Conduct resource and capacity planning
• Conduct interviews