Account Director - eCommerce

Group M Worldwide Inc.; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

A forward-thinking company is seeking an eCommerce Account Director to lead innovative campaigns for renowned brands. This role involves managing client accounts, ensuring operational effectiveness, and fostering team development. You'll work within a collaborative agency model, driving performance marketing strategies that challenge conventional boundaries. If you have a passion for eCommerce and a knack for leadership, this is your chance to make a significant impact in a dynamic environment, where creativity and collaboration are at the forefront of success.

Qualifications

• Deep understanding of eCommerce campaign setup and management.
• Strong knowledge of digital marketing strategies and reporting.

Responsibilities

• Lead client contacts and internal stakeholders daily.
• Manage workflow from brief to post-campaign analysis.
• Drive process automation and ensure adherence to finance processes.

Skills

eCommerce Campaign Management

Digital Marketing Strategies

Project Management

Leadership Skills

Client Relationship Management

Tools

Pacvue

Amazon Ads

Retail Media Platforms

Job description

Account Director - eCommerce, Duracell

At EssenceMediacom, we aim to eradicate inequity. We support and develop our talent without bias, fostering empathy, creativity, and diversity of thought to drive meaningful change for our people, clients, industry, and society. WPP and GroupM have made strong commitments to combat racial injustice, and as part of this group, we recognize our individual responsibility to fight against racism.

We encourage applications even if you don’t meet all the requirements, as we believe in providing opportunities and information to find the right role for everyone. Marginalized groups, including women, people of color, and those with disabilities, are more likely to self-discount if they don’t meet every requirement; thus, we promote connection and conversation to ensure inclusivity.

Overview of role

As an eCommerce Account Director, you will coordinate and deliver client accounts across platforms, serving as the main campaign activation contact. You’ll manage projects to brief, schedule, and budget, aiming to deliver industry-leading campaigns exceeding client expectations. You will also manage eCommerce Senior Executives and oversee their development.

Our team of 13 works with clients such as Adidas, Science in Sport, Suntory, Innocent, and Tempur. We are looking for a new team member to join our growing London eCommerce Practice.

Reporting of the role

This role reports to the Senior eCommerce Partner.

3 best things about the job

1. The opportunity to work with well-known brands focused on innovation and growth.
2. Being part of a collaborative agency model with opportunities for cross-media and performance marketing learning.
3. Working with a talented team to implement award-winning campaigns while having fun.

Measures of success

In three months, you will have:

• Led client contacts and internal stakeholders daily.
• Managed workflow from brief to post-campaign analysis, ensuring operational effectiveness.
• Understood client objectives and KPIs, optimizing towards them daily.
• Proposed short- and long-term optimizations for account development.
• Challenged existing practices with new ideas.
• Maintained best practices and account hygiene using tools like Pacvue, Amazon Ads, Retail Media Platforms, and others.

In 12 months, you will have:

• Developed a thorough understanding of client businesses and shaped eCommerce strategies accordingly.
• Become an extension of client teams, adding value beyond eCommerce.
• Shown proactivity and leadership that inspires your team.

Responsibilities of the role

Specialist Performance

• Responsible for your team’s output and adherence to controls and best practices.
• Maintain strategic awareness of client business and industry trends.
• Innovate in campaign development.

Team Leadership

• Build strong relationships with clients and suppliers, leading communication.
• Manage your team’s development and participate in recruitment.

External and Internal Communication

• Lead communication with clients, media partners, and internal stakeholders.
• Foster relationships with key stakeholders for flawless execution.

Process and Systems

• Drive process automation and efficient workflows.
• Ensure adherence to finance processes.
• Contribute to strategic revenue and service development.

What you will need

• Deep understanding of eCommerce campaign setup, management, and reporting across platforms.
• Strong knowledge of digital marketing strategies.
• Proven project management, leadership, and people management skills.

About EssenceMediacom

We are a global agency leading with innovative thinking, building growth for brands, and challenging conventional boundaries. Our network of 10,000 influencers helps clients explore new ideas and achieve exponential growth. We are committed to diversity, equity, inclusion, and sustainability, fostering a culture where ideas are exchanged freely and collaboration is encouraged.

(Please note this is a UK-based role and requires the right to work in this location)