Account Director, Digital Health

Porter Novelli, Inc; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global communications company in London seeks an experienced Account Director to lead digital healthcare communication strategies for key UK clients. The role requires at least 5 years of experience in digital healthcare communications and a strong background in global PR agencies. The ideal candidate should have deep expertise in paid social media strategies and proven abilities to develop successful influencer programs. If you're ready to make an impact, apply now.

Qualifications

• Minimum 5 years of relevant experience in digital healthcare communications in the UK.
• Strong track record at global PR agencies.
• Hands-on experience running paid social media campaigns.

Responsibilities

• Lead digital healthcare communications strategies for key client accounts.
• Provide expert counsel on paid social media strategies.
• Develop and execute influencer and advocacy marketing programs.
• Manage project profitability and client budgets.
• Inspire and mentor UK-based account teams.
• Collaborate with internal teams to create impactful content.
• Contribute to new business efforts and deliver presentations.

Skills

Digital healthcare communications expertise

Paid social media strategy

Influencer and advocacy marketing

Excellent communication skills

Analytical and strategic planning

Time management skills

Collaborative mindset

Passion for digital trends

Familiarity with UK healthcare regulations

Job description

Overview

Porter Novelli is recruiting for an Account Director to join our dynamic global communications company. We are seeking an exceptional Account Director to join our Strategic Services team and help grow our digital centre of excellence in healthcare communications. The ideal candidate will have extensive experience working at top global PR agencies in the UK and be ready to take on a new challenge at Porter Novelli.

The successful candidate will play a pivotal role in driving growth and delivering exceptional results for our healthcare clients in the UK. If you are a strategic thinker, digital expert, and inspiring team leader ready to make an impact in the UK healthcare communications space, we would love to hear from you...Here we Grow!

Responsibilities

• Lead digital healthcare communications strategies and campaigns for key UK and Global pharma client accounts
• Provide expert counsel on paid social media strategy across platforms like LinkedIn, Meta, and TikTok, tailored to the UK healthcare market
• Develop and execute influencer and advocacy marketing programs in the UK healthcare space
• Manage project profitability, oversee client budgets in GBP, and hold responsibility for overall account performance
• Effectively lead, inspire and mentor UK-based account teams to deliver high-quality work
• Collaborate with internal teams like the design studio to create impactful content for UK audiences
• Contribute to new business efforts, deliver presentations, and help grow the digital healthcare practice in the UK

Skills and Qualifications

• Minimum 5 years of relevant experience in digital healthcare communications in the UK, with a strong track record at global PR agencies
• Deep expertise in paid social media strategy and hands-on experience running campaigns on major platforms, with a focus on the UK healthcare market
• Proven ability to develop and execute successful influencer and advocacy programs in the UK healthcare industry
• Excellent business communication, presentation, and writing skills
• Strong analytical and strategic planning skills, with the ability to develop innovative digital medical communications strategies
• Skilled at prioritizing and managing time across multiple accounts in a fast-paced environment
• Collaborative mindset and experience working effectively with cross-functional teams in the UK
• Passion for staying at the forefront of digital trends and innovations in UK healthcare communications
• Familiarity with UK healthcare regulations, such as ABPI Code of Practice, and how they impact digital communications

About us

Porter Novelli is the strategic communications company built on purpose to Do Business Better. Our vision is to be the global communications powerhouse that drives positive impact in the world and enduring culture. Our mission is to decode change and navigate culture by connecting our sharp minds and smart data to unlock value for our clients.

Our values, Accountability, Courage, Curiosity, Diversity & Inclusion & Excellence, enable us to Do Business Better and live out our vision and mission.

Porter Novelli is committed to building a team inclusive of all races, faiths, ethnicities, backgrounds, gender identities, sexual orientations, ages, physical abilities and cognitive styles. If you require any additional support to be at your best through the three-step interview process, please raise (confidentially) with our People & Talent Team.

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