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Account Director (CRM Focus)

MRM UK

Camden Town

On-site

GBP 60,000 - 80,000

Full time

2 days ago
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Job summary

A leading communications agency in Camden Town is seeking an energetic Account Director. In this role, you will lead client relationships, manage strategic accounts, and oversee project delivery, ensuring high-quality outputs and client satisfaction. Candidates should demonstrate strong CRM experience, exceptional interpersonal skills, and a flair for leadership and project management. This position offers a dynamic work environment with opportunities for professional growth.

Qualifications

  • Demonstrable digital experience with a strong focus on CRM.
  • Experience in stakeholder management and negotiations.
  • Strong written communication skills for proposals and briefs.

Responsibilities

  • Lead strategic advisory efforts and business growth for key clients.
  • Manage account team operations and ensure high-quality deliverables.
  • Drive the creative and strategic direction of client campaigns.

Skills

CRM Management
Project Management
Sales Skills
Interpersonal Communication
Presentation Skills
Job description
Commercial and Financial
  • Be the lead strategic adviser to your client(s) and the 'go to' person for helping them with their business issues
  • Lead your account team and the wider client team in the planning to develop proactive and responsive strategic proposals which drive demonstrable value for your clients
  • Identify and develop relationships with key budget holding clients across their business, seeking opportunities and developing plans for business growth within your accounts
  • Develop and nurture relationships with people in other McCann Worldgroup agencies
  • Be accountable for client revenue targets across your account - in terms of forecasts, you need to take responsibility for them, anticipating and reacting rapidly to changes in your client's business which impact on revenue
Account and Project Organisation and Management
  • Work with your account team, delivery lead and the wider client team as you would your own mini agency - it is your role to make sure everything is running smoothly
  • Lead and motivate your account team to deliver first-class account management, ensuring projects delivered are of a high standard, on budget and meet company margin
  • Ensure compliance to company reporting and legal procedures as well as the management of the client account to the terms of any contractual agreements
  • Ensure your team are adhering to account billing processes, maintaining a sense of urgency in timely and accurate invoicing in line with, or ahead of, your forecasts
Delivering Great Product
  • Proactively develop, implement and share new ways to improve the quality of work within the agency
  • Head up and take responsibility for the agency's strategic and creative response to briefs, helping to evaluate in terms of quality and budget and benchmarking against objectives/KPIs set
  • You will work with your team to develop brilliant and inspiring briefs which help to deliver the very best strategic and creative work - make sure clients recognise the value in them and why they should buy
  • Oversee the formal evaluation of completed campaigns and sharing of results - it is important that you make sure learnings are shared across the agency as well as within your team
  • To ensure that you and your team continually push creative boundaries, striving for excellence in all brief responses
  • Take leadership in reviewing creative work in an objective and constructive manner, working closely with the senior creative teams to deliver the best product possible
Talent Management
  • Work with your Senior Team and HR to recruit, develop and retain the best staff across the department
  • Lead, motivate, develop and appraise staff - work to motivate and inspire your team to love what they do. Involve and educate them to help them excel individually and as a team. Appraise them in a timely manner, ensuring best practice career development
  • Work to deliver the best possible standards of service to your clients - this relies on getting the best out of your team. Be clear, be bold, be supportive and set standards and put tools in place they can work with
  • Stay close to your team - take time to understand them, boost their confidence and support them in their day-to-day roles
  • Promote your team's best work to the wider agency to help recognise their achievements and celebrate their abilities
Wider Agency
  • To get involved in new business across the agency, working in allocated teams to deliver best in class new business plans and responses
  • Work together with the New Business to assist in composing RFIs and Pitch documents
  • To attend and actively contribute to company meetings, finance and departmental meetings. Support Heads of Department in creating inspiring and motivating content for use with account teams
  • To maintain and actively promote company image and behaviours at all times
Qualifications and Experience
  • An energetic Account Director (or Senior Account Manager ready for a step up), looking for the opportunity to lead one of the agency's key clients
  • Demonstrable digital experience with a particular focus on CRM
  • Can strategically manage projects from campaign planning through to delivery and reporting
  • Highly numerate with a strong understanding of financial management and profitability
  • Significant experience in negotiating with clients - great sales skills are a must
  • Strong interpersonal and oral communication skills and experienced at developing influential relationships with clients - you should have experience in stakeholder management and evidence of dealing with difficult situations
  • Strong written communication skills demonstrated through excellent brief and proposals writing
  • A skilled and experienced eye for detail
  • Confident and engaging presenter with experience in leading presentations
  • A natural leader of people - you have experience in managing and developing people
Nice-to-have requirements
  • Additional experience across CX / Commerce / Loyalty
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