Account Director, Communications

Forsyth Barnes; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a strategic Account Director to lead global sponsorship activations in motorsport. This exciting role demands a blend of leadership and creativity, as you manage high-profile campaigns and foster relationships with clients and media. You'll oversee diverse teams, ensuring innovative and impactful campaigns that resonate across PR, content, and live events. If you're passionate about motorsport and thrive in fast-paced environments, this opportunity offers a chance to make a significant impact in the world of sports communications.

Qualifications

• Extensive experience in global sponsorship or motorsport communications.
• Demonstrated leadership in managing complex, high-profile campaigns.

Responsibilities

• Lead strategy, planning, and execution of global F1 sponsorship activations.
• Oversee campaign delivery across PR, media, content, and on-site activations.

Skills

Leadership

Communication Skills

Strategic Planning

Client Relationship Management

Creativity

Understanding of F1/media landscape

Job description

Role: Account Director, Communications - Motorsport

Location: London

Introduction:

Forsyth Barnes have partnered with an industry leading sports agency seeking a senior communications professional to lead major global sponsorship activation programmes in motorsport. This Account Director role is strategic and client-facing, requiring a strong blend of leadership, creativity, and motorsport expertise to deliver standout campaigns across PR, content, media, and live events.

Role Responsibilities:

• Lead strategy, planning, and execution of global F1 sponsorship activations
• Serve as senior point of contact for clients, providing trusted counsel and direction
• Oversee campaign delivery across PR, media, content, and on-site activations
• Manage high-performing account teams, ensuring quality, consistency, and creativity
• Drive innovation and proactive thinking across all campaign work
• Lead relationships with media, influencers, talent, and production partners
• Ensure all work is aligned with client objectives, timelines, and budgets

Key Requirements:

• Extensive experience in global sponsorship or motorsport communications
• Demonstrated leadership in managing complex, high-profile campaigns
• Outstanding communication, writing, and presentation skills
• Deep understanding of the F1/media landscape and brand activation strategy
• Proven ability to manage senior client relationships and influence stakeholders
• Comfortable leading teams in high-pressure, fast-moving environments
• Willingness to travel globally and work evenings/weekends when required
• Bonus: multilingual capabilities and experience working across international markets

Contact: [e-mail]