Account Director - Comms Planning

ESSENCEMEDIACOM; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking an Audience Planning Director to spearhead innovative media strategies for iconic brands. This role offers the chance to work with renowned products, driving impactful campaigns through data analysis and creative insights. Collaborate with global teams in a dynamic environment that values diversity and innovation. If you're passionate about media and marketing, and thrive in a collaborative setting, this opportunity is perfect for you. Join a company that champions creativity and offers a wealth of benefits to support your career growth.

Benefits

Company pension scheme

Private medical insurance

25 days holiday

Life assurance

Permanent health insurance

WPP share options

Discretionary bonus

Eyecare vouchers

Training and development

Gym memberships

Qualifications

• Strong analytical skills to derive insights from data.
• Creative thinking for impactful media strategies.

Responsibilities

• Lead audience planning strategies for targeted media engagement.
• Analyze growth data and market insights for campaign optimization.

Skills

Analytical skills

Creativity

Attention to detail

Communication skills

Organizational skills

Team player

Passion for media and marketing

Job description

Description

The Client

Mars Wrigley is the world’s leading manufacturer of chocolate (including Snickers, Galaxy, and M&Ms), chewing gum (Extra), mints, and fruity confections (Skittles).

EssenceMediacom has worked with Mars for many years across key markets, building a strong partnership that spans their entire business. We emphasize ‘Mutuality’ in our collaboration, reflecting their values.

Our work with Mars has driven brand growth, recognized by awards such as Media Week, Campaign, and Cannes. These accolades highlight our integrated approach and close partnership.

Mars is transforming its communication strategy from mass-reach broadcast to targeted, audience-based marketing. Future growth depends on understanding audiences, their potential, and delivering relevant content at different consumer journey stages.

The Role

As an Audience Planning Director, you will be central to Mars Wrigley’s shift towards intelligent reach. Moving from fragmented audience engagement to targeted cohorts using addressable media.

The role combines skills from comms planning and digital planning, focusing on:

• Deep understanding of Mars brands and business
• Analyzing growth data for commercial opportunities
• Reviewing survey and cultural insights to understand audience behaviors
• Analyzing platform data to identify targetable audience cohorts
• Sharing market insights with regional teams
• Developing and executing local activation strategies across channels

What we think are 3 best things about the job

• Incredible brands – Work with iconic brands like M&M's, Snickers, Extra, and Skittles, creating impactful media strategies.
• Collaborative environment – Collaborate with global teams, leveraging the global network to influence campaigns.
• Variety – Diverse brands mean varied campaigns, giving you ownership and creative freedom.

Who are you?

The ideal candidate will have:

• Analytical skills – Ability to analyze data and derive insights.
• Creativity – Innovative thinking for standout campaigns.
• Attention to detail – Managing budgets, schedules, and execution flawlessly.
• Communication skills – Clear articulation of strategies and results.
• Organizational skills – Managing multiple projects efficiently.
• Team player – Collaborative attitude with internal and external partners.
• Passion for media and marketing – Interest in industry trends and innovation.

What we can offer you

• Company pension scheme
• Private medical insurance
• 25 days holiday (increases with service)
• Life assurance
• Permanent health insurance
• WPP share options
• Discretionary bonus
• Eyecare vouchers
• Training and development
• Gym memberships
• Cycle to work scheme
• Interest-free travel loan
• Free breakfast
• Online discounts

Sounds good? We’d love to hear from you!

About

EssenceMediacom is a global agency driving growth through innovative thinking, with a network of 10,000 influencers. We challenge norms to help clients break boundaries and lead in diversity, equity, inclusion, and sustainability.

Our people are central to our success, enabling us to decode the intersections of people, content, and technology. We foster a culture of collaboration, diversity, and opportunity, encouraging ideas and innovation in a connected world.

Please note this is a UK-based role and requires the right to work in the UK.