Account Director, Beauty

twentysix; New York; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Wellness programs with ClassPass

Flexible PTO

Hybrid work model

Parental leave

Professional development

Student loan reimbursement

Season tickets/Broadway shows

Charitable giving

Job summary

5W Public Relations in the United Kingdom is seeking an Account Director for its Beauty practice to lead strategic client campaigns, strengthen influencer partnerships, and drive innovative, culturally aware communications across earned media.

You will guide teams, pitch confidently, and translate trends into smart recommendations while embracing AI tools to enhance strategy, media outreach, and campaign execution.

Qualifications

• B.S/B.A in Public Relations or related field.
• At least 6 years of PR agency experience.
• Strong blend of influencer expertise, digital creative strategy, and a deep understanding of pop culture.
• Proven ability to identify emerging trends and translate them into culturally relevant campaign recommendations.
• Experience leading integrated campaigns across earned and influencer channels.
• Strong media relations experience with the ability to develop and drive earned media strategy.
• Experience with and genuine interest in the emerging world of AI, including its applications in communications, content creation, and campaign strategy.
• Excellent written, verbal, and interpersonal skills.
• Strong leadership and motivation skills.
• Proven client relations, management, and supervisory skills.
• Creative and energetic personality.

Responsibilities

• Act as primary contact to clients and build trust with them.
• Lead integrated campaigns across earned and influencer channels.
• Identify trends and translate them into culturally relevant recommendations.
• Stay ahead of AI and explore tools to enhance strategy and campaigns.
• Oversee and implement strategic communications programming.
• Develop earned media strategies that complement influencer and digital efforts.
• Execute creative campaigns, brand partnerships, and influencer programs.
• Manage daily workflow of multiple accounts and maintain media results.
• Communicate account status to agency management.
• Demonstrate proficiency in writing and editing materials.
• Provide strategic guidance to clients and team; anticipate needs.
• Troubleshoot problems; seek senior input when needed.
• Motivate team with constructive feedback.
• Develop communication and presentation skills for client articulation.
• Conduct monthly conference calls with clients.
• Develop relationships with media, influencers, and agents.
• Guide team on pitching and workflow.
• Assist in new business materials and leads.
• Brainstorm for strategic/creative thinking.
• Misc. research and duties as required.

Skills

PR agency experience

Influencer expertise

Digital creative strategy

Media relations

Pop culture awareness

AI in communications

Written & verbal comms

Leadership

Client relations

Strategic thinking

Education

Bachelor's degree in Public Relations

Job description

Account Director, Beauty

We are seeking a dynamic Account Director to help lead 5W's expanding Beauty practice. This is an exciting opportunity for an individual eager to grow their career with a diverse range of clients, with a focus on Beauty communications.

The ideal individual will have worked with a diverse roster of consumer clients within an agency setting, is an expert at pitching, and possesses superior account and time management skills.

The team's top priority is hiring an Account Director who brings a strong blend of influencer expertise, digital creative strategy, and a deep understanding of pop culture — someone who can identify emerging trends, translate them into smart, culturally relevant recommendations, and lead integrated campaigns across earned and influencer channels. While influencer leadership and creative strategy are the primary focus, it's equally important that this person has strong media relations experience and can develop and drive a thoughtful earned media strategy that complements the broader communications approach.

Here's what you'll be doing:

• Act as primary contact to clients, continually fostering client-agency relationship to build trust and become a valuable resource and counselor to clients

• Lead integrated campaigns across earned and influencer channels, ensuring both work together to support the broader communications approach

• Identify emerging trends and pop culture moments and translate them into smart, culturally relevant recommendations for clients

• Stay ahead of the emerging world of AI, exploring how new tools and technologies can enhance creative strategy, media outreach, and campaign execution

• Oversee and implement strategic communications programming

• Develop and drive thoughtful earned media strategies that complement influencer and digital creative efforts

• Execute creative campaigns, brand partnerships, and influencer programs

• Manage and delegate responsibilities of daily workflow of multiple accounts while driving consistent media results

• Communicate account status to agency management regularly

• Demonstrate proficiency in writing and editing materials, particularly presentations, program plans, and media strategies

• Provide strategic guidance to clients and team members on an ongoing basis; anticipate and address clients' needs

• Troubleshoot media, team, or strategy problems as they arise; seek senior management input when appropriate

• Motivate team members by promptly reviewing work and providing constructive feedback

• Strive to develop the best communication and presentation skills possible to effectively articulate ideas to clients, colleagues, and others

• Conduct and lead monthly conference calls and meetings with clients

• Develop and maintain relationships with influential members of the media, influencers, and their agents

• Provide guidance and leadership to team members on effective pitching, team issues, account workflow, and general account issues

• Participate in the development of materials for new business opportunities including timelines, proposals, business decks, and case studies; assist in generating new business leads

• Participate in brainstorming sessions to develop strategic/creative thinking for clients

• Misc. research, duties, and projects as required

Here's what you have:

• B.S/B.A in Public Relations or related field

• At least 6 years of PR agency experience

• Strong blend of influencer expertise, digital creative strategy, and a deep understanding of pop culture

• Proven ability to identify emerging trends and translate them into culturally relevant campaign recommendations

• Experience leading integrated campaigns across earned and influencer channels

• Strong media relations experience with the ability to develop and drive earned media strategy

• Experience with and genuine interest in the emerging world of AI, including its applications in communications, content creation, and campaign strategy

• Excellent written, verbal, and interpersonal skills

• Strong leadership and motivation skills

• Proven client relations, management, and supervisory skills

• Creative and energetic personality

Why you'll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!

• Flexible PTO

• Summer Fridays and Winter, Spring, and Fall Fridays too!

• Hybrid work model offering flexibility and work-life balance

• Expanded parental leave and family planning support

• Continuous learning through "5W University" and development initiatives

• Student Loan Reimbursement

• Professional Development Support

• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!

• Charitable giving, including matching donations