Account Director

Blue Arrow; West Devon; On-site; GBP 50,000; Full time

Job summary

An award-winning PR and Communication Agency seeks an Account Director to lead strategic initiatives and client relationships. This role offers the chance to shape business growth, mentor a talented team, and deliver impactful PR campaigns. You will work closely with Business Directors, ensuring the successful execution of integrated strategies while fostering new business opportunities. If you have a strong background in PR, a network of industry contacts, and a passion for creative communication, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• Proven experience in strategic PR and delivering client results.
• Excellent leadership and mentoring skills in PR campaign management.

Responsibilities

• Formulate and implement business strategy and growth plans.
• Lead client PR and communications plans with oversight.

Skills

Strategic PR experience

Leadership skills

Client relationship building

Excellent written and spoken English

Creative copywriting

Agency experience in B2B PR

Presentation skills

Commercial acumen

Education

PR qualifications from PRCA or CIPR

Undergraduate degree in PR, Journalism or English Literature

Job description

Salary: GBP50000 - GBP50000 per annum

Blue Arrow Derby are proud to be working in partnership with an award winning PR and Communication Agency in the East Midlands and they are looking to recruit an Account Director to join their team on a full time, permanent basis.

Hours: Monday – Friday
Salary: £50,000 PLUS DOE

What will you be doing in the Account Director role:

1. Working alongside the Business Directors to formulate and implement the business strategy and growth plans.
2. Setting and achieving annual budget for clients.
3. Identifying new business opportunities with existing and new clients within target sectors.
4. Being the senior point of contact on a portfolio of clients, with final oversight of PR and communications plans.
5. Setting tone & style of account and ensuring successful delivery through Account Manager and Executive Team.
6. Attendance at critical meetings and sign-off of agendas of all meetings.
7. Providing strategic leadership, guidance and direction to Account Manager and Executive Team.
8. Strategic overview of specific client PR, social and digital content plans.
9. Using client reporting systems to drive future account strategy.
10. Acting as lead on new business proposals and pitches.
11. Raising awareness of the agency and helping to build its brand.
12. Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers.
13. Offering crisis management and advice to clients.
14. Extending networking opportunities for agency.
15. Maintaining awareness of industry issues and trends in clients’ industry sectors, identifying opportunities for communication and anticipating impact on client strategy.
16. Attending client events and industry conferences.
17. Helping develop fresh ideas for client PR and communications campaigns.

Skills and requirements needed for Account Director position:

1. Proven experience in being strategic within a PR agency and delivering for clients.
2. Managing the strategy and delivery of integrated PR campaigns and with excellent leadership skills, enjoying mentoring team members.
3. Developing client accounts to achieve annual budgets.
4. Excellent pitching skills and relationship building, with an eye for developing new opportunities with both existing and potential clients.
5. Excellent written and spoken English with a detail for spelling, grammar and proof-reading, as well as having a creative flair for engaging copy.
6. Approachable, friendly and empathetic, with an ability to relate to and motivate people on different levels within the agency, client base and media network.
7. Extensive agency experience of PR within a senior B2B environment.
8. A strong industry network and contacts with senior journalists and members of the media.
9. Proven track record of successfully implemented PR campaigns for a range of clients.
10. Excellent presenter and adept at explaining PR terms and outcomes to senior management teams.
11. Commercial acumen and proven experience of developing new business.
12. Management experience of developing team and overseeing performance.

Qualifications required:

1. PR qualifications from the PRCA or CIPR.
2. A relevant undergraduate degree such as PR, Journalism or English Literature is expected but not essential.

How do I apply for the Account Director role?

If you are interested in the above role and feel you can meet the above requirements - we would love to hear from you as soon as possible. We please ask all applications are made via the click apply button, and we will aim to process your application as quickly and as efficiently as possible.