Account Director

Haymarket Media Group; United Kingdom; Hybrid; GBP 44,000 - 48,000; Full time

Benefits offered by this job

25 days holiday

Work from anywhere up to 3 weeks

Flexible working hours

Health Cash Plans

Job summary

Haymarket Media Group, headquartered in the UK, is seeking an Account Director to drive the commercial performance of Campaign and Creative Review. You will manage a portfolio of key clients, expand opportunities across events, content and integrated campaigns, and lead multi-team collaboration to deliver client success.

The role requires strong relationship-building, strategic selling and a proven track record in securing partnerships, with a hybrid working model in Greater London.

Qualifications

• Strong sales and business development skills in media, events or marketing.
• Excellent relationship-building and client management with senior stakeholders.
• Ability to develop tailored commercial proposals and partnerships.

Responsibilities

• Develop and grow an allocated portfolio of clients and relationships.
• Identify and develop new business opportunities across Campaign and Creative Review’s client base.
• Create compelling commercial proposals across advertising, conferences, forums, awards, content and creative solutions.
• Lead the commercial process from opportunity to agreement with accurate, clear communications.
• Collaborate with multiple internal teams to deliver client campaigns and partnerships.
• Maintain accurate client, opportunity and pipeline information for forecasting and planning.

Skills

Relationship-building

Strategic selling

Negotiation

Proposal development

Stakeholder management

Networking

Job description

Overview

Job Title: Account Director

Brands: Campaign, Creative Review

Reporting To: Sales Director

Location: Twickenham, Greater London

Hybrid: 3 days per week in the office, 2 days working remote

Employment: Permanent, Full-Time

Salary: £44,000 - £48,000 per annum

ABOUT THE JOB

Working within Campaign

Campaign is the leading brand for the UK marketing, advertising and media industries, delivering trusted journalism, insight, analysis and thought leadership across digital, audio, video, live events and data. The editorial team is responsible for producing high-quality content that informs, challenges and engages the communications industry while supporting Campaign's reputation as the market-leading publication.

The Role

• As Account Director, you will play a key role in growing Campaign and Creative Review’s commercial performance through strong, long-term client relationships and new business development. You will manage an allocated portfolio of clients, understanding their priorities and developing relevant, creative solutions that deliver value for both clients and Campaign.
• Working closely with the Sales Director and wider commercial team, you will develop opportunities across Campaign and Creative Review’s commercial portfolio, including advertising, conferences, forums, awards, content and creative solutions. Using your understanding of the advertising and marketing landscape, you will develop compelling proposals and partnerships that support client objectives and Campaign's wider commercial strategy.
• As a senior member of the commercial team, you will bring strong commercial insight and relationship-building skills, while sharing knowledge, supporting colleagues and contributing to the continued growth and development of Campaign and Creative Review’s commercial offering.

Responsibilities

Key Responsibilities

• Develop and grow an allocated portfolio of clients, building strong, long-term relationships and identifying opportunities to increase commercial value.
• Proactively identify and develop new business opportunities across Campaign and Creative Review’s client and prospect base, using market insight, research and networking to build a strong pipeline.
• Understand client objectives and develop compelling, tailored commercial proposals across advertising, conferences, forums, awards, content and creative solutions.
• Take a consultative approach to client relationships, identifying opportunities to develop integrated partnerships that meet client needs and support Campaign and Creative Review’s commercial objectives.
• Lead the commercial process from initial opportunity through to agreement, ensuring proposals, contracts and agreed deliverables are accurate and clearly communicated.
• Work collaboratively with Content Labs, Conferences, Forums & Awards, Ad Ops, Editorial, Marketing and other teams to develop and deliver effective client campaigns and partnerships.
• Contribute market, sector and client insight to Campaign and Creative Review’s wider commercial strategy, identifying emerging trends and opportunities to strengthen and diversify the commercial offering.
• Build and maintain a strong network of clients, prospects and industry contacts, representing Campaign and Creative Review at relevant events, conferences and other external opportunities.
• Maintain accurate client, opportunity and pipeline information in relevant systems to support effective account management, forecasting and commercial planning.
• Collaborate with UK and international commercial teams to identify opportunities for cross-market and wider Haymarket partnerships.
• Share knowledge and best practice across the commercial team and support the development of less experienced colleagues through coaching and mentoring.
• Manage competing priorities effectively, working collaboratively to deliver high-quality client solutions and contribute to wider team and business objectives.

Key Relationships

You will work closely with the Campaign & Creative Review commercial team, including the Sales Director, Group Commercial Director and Digital Sales Director, as well as colleagues across Content Labs, Ad Ops, Editorial, Marketing, Conferences, Forums & Awards. You will also collaborate with UK and international commercial teams and build strong relationships with clients, prospects and industry partners to support Campaign and Creative Review’s commercial growth.

Skills / Experience / Knowledge / Minimum Criteria

Knowledge, Skills & Experience

Knowledge

• Strong understanding of the advertising, marketing and media industries and the commercial landscape in which Campaign and Creative Review operate.
• Understanding of B2B media, events and content-led commercial propositions.
• Knowledge of consultative selling and developing integrated commercial partnerships.
• Understanding of client needs, market trends and factors influencing commercial decision-making.
• Awareness of competitor activity and emerging opportunities within the sectors covered by Campaign and Creative Review.
• Understanding of sales pipeline management, forecasting and commercial planning.

Skills

• Strong sales and business development skills, with the ability to identify, develop and secure new commercial opportunities.
• Excellent relationship-building and client management skills, with confidence engaging senior stakeholders.
• Ability to develop and present compelling, tailored commercial proposals and partnership solutions.
• Strong commercial awareness, with the ability to understand client objectives and translate them into relevant solutions.
• Excellent negotiation, influencing and presentation skills.
• Strong research and networking skills, with the ability to identify market opportunities and develop new business.
• Strong organisational and time management skills, with the ability to manage competing priorities and deadlines.
• Effective collaboration and stakeholder management skills across multiple teams and functions.
• Confident use of CRM and relevant sales management systems to manage client relationships, opportunities and pipeline information.

Experience

• Relevant background in commercial sales, account management or business development within media, publishing, events, marketing or a related sector.
• Proven ability to build and grow commercial client relationships and identify opportunities for revenue growth.
• Strong track record of new business development and securing commercial partnerships.
• Confidence selling complex or integrated propositions across multiple channels.
• Demonstrable ability to manage a portfolio of clients and develop long-term relationships with key stakeholders.
• Ability to develop tailored proposals and solutions in response to client objectives.
• Strong track record of collaborating with internal teams to develop and deliver client campaigns, partnerships or events.
• Familiarity with managing a sales pipeline and maintaining accurate commercial information to support forecasting and business planning.
• Comfortable working in a fast-paced commercial environment with competing priorities and deadlines.
• Experience mentoring or supporting less experienced colleagues would be advantageous.

About You

• Commercially minded
• Customer focused
• Confident and persuasive
• Curious and proactive
• Creative and solutions focused
• Collaborative
• Relationship driven
• Organised and adaptable
• Results focused
• Professional and accountable

What Success Looks Like

How will success in this role typically be measured?

• Growth and development of the allocated client portfolio and quarterly financial targets.
• Strength and longevity of client relationships.
• Development of new business and commercial opportunities.
• Quality and effectiveness of commercial proposals and partnership solutions.
• Effective collaboration with internal teams to deliver client activity.
• Accurate and effective management of client and pipeline information.
• Contribution to Campaign and Creative Review’s wider commercial strategy and growth.
• Development of strong industry and client networks.
• Effective support, mentoring and knowledge sharing within the commercial team.

Additional Information

Why work with us at Haymarket?

Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.

Our benefits include:

Our Company benefits:

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more

Disability Confident Employer

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.

To be considered as part of this initiative, please indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [e-mail].

More about Haymarket

Working here means being part of a commitment