Account Director

JR United Kingdom; High Wycombe; On-site; GBP 40,000 - 60,000; Full time

Job summary

A TikTok agency in the UK is seeking an experienced Account Director to oversee paid social campaigns and client relationships. The role involves strategic planning for TikTok and Meta, managing a team, and driving innovative growth strategies for clients across various platforms. The ideal candidate will have a strong background in digital marketing and expertise with TikTok Shop.

Benefits

Extra holiday days for special occasions

£200 annually for books and magazines

Half-day off quarterly for creative activities

Qualifications

• Expertise in TikTok and thorough understanding of the platform.
• Agency experience with successful account management track record.
• Experience with TikTok Shop, live streams, and affiliate collaborations.

Responsibilities

• Lead paid social planning and buying strategies for key clients.
• Build and maintain trusted relationships with clients.
• Manage a team of Account Managers and Executives.

Skills

Proactive relationship-building

Understanding of TikTok Shop

Solid knowledge of social media strategy

Experience with TikTok Ads Manager

Good creative judgment

Job description

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We're a TikTok agency that helps brands stand out on TikTok. We’ve grown our own clients and communities to over 1 million followers and achieved 600 million video views in the past year. We leverage these insights to assist brands in reaching new audiences, increasing their TikTok followers and engagement, and creating captivating content that gets noticed.

The Role:

We’re seeking an experienced Account Director to join our team.

The ideal candidate will be capable of executing multiple paid social campaigns, leading creative planning, managing budgets, optimizing campaigns, and reporting results. Comfort working with media spends of varying sizes is essential.

What you’ll be doing:

• Lead paid social planning and buying strategies for key clients across TikTok & Meta
• Build and maintain trusted relationships with clients, serving as their main contact
• Develop and implement influencer partnership strategies to drive client growth
• Create innovative TikTok Shop strategies to boost growth and revenue for TikTok Shop clients
• Oversee TikTok Shop campaign execution, ensuring integration across paid, organic, affiliate, and live content
• Guide clients on TikTok Shop best practices, including storefront optimization and platform feature utilization
• Provide creative feedback for client campaigns
• Serve as a senior strategic contact and escalation point for clients
• Coordinate content creation with in-house TikTok creators, freelancers, and influencers
• Recommend and plan budgets for campaigns
• Draft proposals for new business opportunities
• Manage and develop a team of Account Managers and Executives

What you’ll bring:

• Expertise in TikTok and a thorough understanding of the platform
• Proactive relationship-building skills and willingness to travel for client meetings
• Agency experience with a successful account management track record
• Solid knowledge of TikTok Shop, including shoppable content, live streams, and affiliate collaborations
• Leadership experience within a team
• Passion for working on paid campaigns
• Proven experience with TikTok Ads Manager and Meta Business Manager
• Experience creating effective media plans
• Experience working with multiple brands, either in-house or at an agency
• Good creative judgment that drives conversions
• Ability to work under pressure and meet short deadlines
• Understanding of TikTok Shop Live sessions and supporting live production when needed
• Experience managing or advising on TikTok Shop affiliate programs, including commission structures and performance tracking

What we can offer to you:

Extra holiday days:

• Birthday? Take a day off using your holiday
• Moving house? Take a day off without using your holiday
• Getting married? Take a day off without using your holiday
• Quarterly, enjoy a half-day off plus £50 towards a creative activity like painting, pottery, or a spa day to boost your creativity

Book and magazine allowance:

• £200 annually for books, audiobooks, and magazines to support your development