Account Director

JR United Kingdom; Bedford; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading agency in the UK specializing in TikTok seeks an experienced Account Director to oversee social media strategies and client relations. This role emphasizes creativity, strategic planning, and leadership in managing campaigns for key clients. Successful candidates will have a strong background in TikTok, agency experience, and a flair for innovative content.

Benefits

Additional holiday days

Quarterly half-day off plus £50 creative activity allowance

Annual book and magazine allowance (£200)

Qualifications

• Agency experience with successful account management track record.
• Expertise in TikTok and solid understanding of TikTok Shop.
• Experience managing multiple brands.

Responsibilities

• Lead paid social planning and buying strategies for key clients.
• Develop and implement influencer partnership strategies.
• Manage and develop a team of Account Managers and Executives.

Skills

Leadership

Proactive relationship-building

Content creation

Campaign optimization

Strategic planning

Tools

TikTok Ads Manager

Meta Business Manager

Job description

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We're a TikTok agency that helps brands stand out on TikTok. We’ve grown our own clients and communities to over 1 million followers and have achieved 600 million video views in the last 12 months. We leverage these insights to assist brands in reaching new audiences, increasing TikTok followers and engagement, and producing compelling content that captures attention.

The Role:

We’re seeking an experienced Account Director to join our team.

Ideally, you will be capable of executing multiple paid social campaigns, leading creative planning, managing budgets, optimizing campaigns, reporting, and handling both small and large media spends.

What you’ll be doing:

• Lead paid social planning and buying strategies for key clients across TikTok & Meta
• Build trusted relationships with clients and serve as their main contact
• Develop and implement influencer partnership strategies to drive client growth
• Create innovative TikTok Shop strategies to increase growth and revenue for TikTok Shop clients
• Oversee TikTok Shop campaign execution, ensuring smooth integration of paid, organic, affiliate, and live content
• Guide clients on TikTok Shop best practices, including storefront optimization, shoppable content, and platform features
• Provide creative feedback for client campaigns
• Act as a senior strategic contact and escalation point for clients
• Brief content teams, working with in-house and freelance TikTok creators and influencers
• Recommend and plan budgets for campaigns
• Propose new business opportunities
• Manage and develop a team of Account Managers and Executives

What you’ll bring:

• Expertise in TikTok, with a thorough understanding of the platform
• Proactive relationship-building skills, with willingness to travel for client meetings
• Agency experience with a successful account management track record
• Solid understanding of TikTok Shop, including shoppable content, live streams, and affiliate programs
• Leadership experience
• A passion for paid campaigns
• Experience with TikTok Ads Manager and Meta Business Manager
• Proven success in creating media plans
• Experience working with multiple brands, either in-house or at an agency
• An eye for creative content that converts
• Ability to work under pressure and meet tight deadlines
• Knowledge of TikTok Shop Live sessions and support/advice for live production
• Experience managing or advising on TikTok Shop affiliate programs, including commissions, outreach, and performance tracking

What we can offer to you:

Additional holiday days:

• Birthday? Take a day off using your holiday
• Moving house? Take a day off without using holiday
• Getting married? Take a day off without using holiday
• Quarterly, enjoy a half-day off plus £50 towards a creative activity like painting, pottery, or a spa day to boost your creativity

Book and magazine allowance:

• £200 annually for books, audiobooks, and magazines to support your development