Account Based Marketing Manager - CPG

RELEX Solutions; Greater London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

A fast-growing Finnish software provider is seeking a dynamic Account-Based Marketing Manager. In this role, you will be at the forefront of planning and executing impactful multi-channel ABM campaigns aimed at key accounts in the Consumer Packaged Goods sector. You'll collaborate with account leadership to craft tailored messaging and drive the development of a global ABM program. This innovative firm values autonomy and offers a supportive work environment, ensuring a perfect balance between professional and personal life. If you are passionate about B2B marketing and eager to make a difference, this opportunity is for you.

Benefits

25 days off plus 8 bank holidays

Workplace pension scheme

Enhanced maternity/adoption package

Employee Assistance Programme

Healthcare support services

Expense for sporting activities

Discounted Gym Membership

Cycle to Work Scheme

Flexible & remote working

Office Dogs

Qualifications

• 6+ years of B2B marketing experience, preferably in software/SaaS.
• Ability to write compelling copy and design engaging campaigns.

Responsibilities

• Plan and execute multi-channel ABM campaigns for key accounts.
• Partner with account leadership to design tailored messaging.

Skills

B2B Marketing

Account-Based Marketing (ABM)

Campaign Management

Supply Chain Concepts

Analytical Skills

Creative Thinking

Marketing Technology

Relationship Building

Multi-Channel Strategy

Tools

Salesforce

HubSpot

INFLU2

6sense

Job description

RELEX Solutions is looking for talents, innovators and people who really want to get stuck in and make a difference. People like you! As a fast-growing Finnish software provider for retail and CPG planning processes we help make our customers being faster, more effective and more affordable. And as an employer? At RELEX, not only the optimization of trade is our top priority, but also our employees. You benefit from a high degree of autonomy, flat hierarchies, diverse development opportunities and a working environment in which we pay particular attention to the compatibility of professional and private life.

We’re seeking a full-time Account-Based Marketing Manager in UK to plan and execute multi-channel and high-touch ABM campaigns for key target accounts within defined Consumer Packaged Goods (CPG) market sectors. You will join our global Account-Based Marketing team and be responsible for implementing impactful 1:1 and 1:Few ABM campaigns focused on generating pipeline.

What you’ll be doing:

• Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key target accounts.
• Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities.
• Drive the development of our Global ABM program, expanding the reach and engagement within strategically important consumer brand manufacturers.
• Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team.
• Act as the spokesperson for effective account-based marketing and sales at RELEX.

What you will bring to the table:

• Experience: 6+ years of proven experience in B2B marketing, preferably within software/ SaaS. Experience in running marketing campaigns focused on generating pipeline.
• Compelling writer: Ability to write copy and design campaigns that drive key prospects to engage with RELEX.
• Understanding of Supply Chain Concepts: An understanding of how companies (particularly manufacturers) operate complex supply chains.
• Analytical: Undertake deep account and sector research from multiple internal and external sources, and distil insights into a clear, joint vision between the sector/account and RELEX.
• Multi-Channel Strategist: Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus.
• Rapport Builder: Quickly establish collaborative relationships with the revenue team. Sell new ideas and ways of generating pipeline, challenging the status quo.
• Creative Thinker: Create compelling messages tailored to each account and sector.
• Growth Mindset: Passionate about trying new approaches. Proactive in seeking out new ways of adding value. Help to embed a culture of continuous learning within the ABM team.
• Diligence: Manage multiple campaigns simultaneously and continuously improve based on new insights. Deliver campaigns on time, and within budget.
• Marketing Technology Savvy: Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing.

What we consider as a bonus:

• Experience working with tools such as Salesforce, HubSpot, INFLU2, and 6sense.
• Experience working internationally with creative, content, and commercial teams.
• Understanding of supply chain and retail planning.

What we offer:

• At RELEX you have 25 days off per year plus 8 bank holidays. In addition to that you’ll get days off for different occasions (birth of child, first day of school, moving day, etc.).
• RELEX offers a workplace pension scheme with an employer contribution of 6%.
• In addition to that, RELEX offers an enhanced maternity/adoption package of: 12 weeks at 100% pay, 8 weeks at 80% pay and another 8 weeks at 60% pay.
• At RELEX we offer an Employee Assistance Programme (EAP) with different services included.
• Within our Healthcare support we have different services: Treatment with Comprehensive Cancer Cover, Full Out-patient, Therapies, Mental Health, Private GP, Employee Assistance, Programme Premier, Dentist and Optician Cashback Plus and Health Assessment.
• At RELEX you can expense up to £100 per year (£50 in H1 and £50 in H2) to put towards organized physical sporting activities (e.g. marathons, Tough Mudder, Spartan Race, Ironman Triathlon etc.), or the purchase of personal sporting equipment/activities (e.g. running shoes, home weights, Fitbit devices, gym usage etc.).
• Discounted Gym Membership @ Fitness First.
• Cycle to Work Scheme (www.cyclescheme.co.uk).
• You can expense the cost of an annual eye test.
• When it comes to your work laptop, you can choose between Dell and Mac. When it comes to your work phone, your choice is between iPhone and Android.
• At RELEX we take feedback and your personal development very seriously. For this purpose we have our yearly development discussions where you’ll receive peer and management feedback and plan your future at RELEX together with your manager.
• Flexible & remote working: There are many benefits in working remotely at times as sometimes the office is not the best place for certain tasks and working remotely instead of wasting time in commuter traffic can ease your mind and free up time for your personal life.
• Work from abroad: At RELEX we recognize that sometimes you just need a little flexibility to juggle all your responsibilities so therefore we also offer flexible working practices to help out in this respect.
• Charity Days: To support different causes, RELEX provides us with up to two days off to do charity work.
• Office Dogs: Your furry friend is always welcome in our London office.

Interested? Please apply with complete application documents in English, salary requirements and earliest possible start date via the button below.

We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, and sexual orientation and identity.