Access Engagement Director

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Asset & Access: Access Engagement Director

ROLE SUMMARY:

The Access Engagement (AE) Director will be responsible for developing short-, medium- and long-term external stakeholder engagement strategy and tactics that position Pfizer as a respected leader in the market access (MAx) space and which enhances opportunities for external collaboration that support optimal access and adoption of Pfizer’s medicines and vaccines for the benefit of patients. Crucially, the AE Director will be expected to act independently, using their foresight and extensive current knowledge of the MAx and stakeholder landscape, to prepare recommendations that shape Pfizer’s future approach to stakeholder strategy and engagement. The AE Director will be a recognised expert in MAx negotiations and will have extensive stakeholder engagement experience at a national, senior NHS level. They will help foster motivation across A&V and the broader UK business to support the evolution of an industry leading stakeholder strategy and plan. The main geographic focus for the role will be England. The role responsibilities are anticipated to be distributed approximately 60% BU asset work and 40% external engagement strategy and planning. This engagement strategy and planning element may include a combination of the following responsibilities (which will evolve as the external environment and future business priorities evolve):

Indicative additional responsibilities of the AE Director (included in role responsibilities)

• Own and maintain the national MAx stakeholder strategy and plan (Stakeholder 360) and ensure One Pfizer execution with excellence
• Accountable for the evolution of the national MAx stakeholder strategy and plan based on industry leading up to date knowledge of the evolving stakeholder landscape
• Responsible for ensuring the national MAx stakeholder strategy is aligned and translated into the local NHS strategy and plan (both internally and externally)
• Identify training needs and lead the development and provision of skills training for A&V and broader Pfizer teams in relation to national MAx engagements and translation of guidance into the local NHS
• Be the primary point of contact for NHSE / DHSC medicines pricing, policy and MAx negotiations
• Lead and / or support the highest priority ‘invest to win’ negotiations with NHSE / DHSC
• Accountable for regular updates and recommendations on stakeholder strategy and engagement to the UKMF and A&V LT - be the national MAx expert, single point of contact for Pfizer UK
• Accountable for ensuring an effective stakeholder strategy is developed and aligned across A&V Teams (A&A, HTA, OE) to achieve directorate priorities

GENERAL ROLE SUMMARY:

The Director (A&A) will be responsible for leading the development and execution of MAx strategies for priority pipeline assets across one or more of Pfizer’s business units to ensure timely, sustainable access to Pfizer’s medicines and vaccines for patients in the UK. They will focus primarily on pipeline assets and launch readiness; and will assume the role of lead point of contact for BUs and other platform functions for MAx related activities across pipeline (and some inline / launch) assets.

The Director will lead MAx related deliverables in line with the A&A role critical success factors (CSFs):

• Early Engagement – engage with internal and external stakeholders prior to Phase 3 of clinical development (pre-DP3) to develop a MAx strategy conducive to optimal reimbursement and adoption for UK patients.
• Early Access - lead evaluation of optimal MAx routes, e.g. ILAP, IMF, CDF for pipeline (and some inline) assets. This requires excellent leadership and project management skills to coalesce the UK and global XFT, e.g. A&V, Medical, Commercial, Regulatory, CCT, PPA, PHI.
• Effective Partnerships - build relationships and co-create MAx solutions with external stakeholders, in particular NHSE MVA / emerging similar structures across NHSE / DHSC and equivalent stakeholders in UK devolved nations.

The Director will be the single point of contact for UK BUs and platform functions with regards to MAx and price related topics. This includes being accountable for the approval of price change requests (PCRs) for all of Pfizer’s medicines and vaccines within a BU.

The Director will deliver innovative MAx solutions; they will be able to operate independently while taking considered risks; and they will be solution orientated with an ability to synthesise aligned MAx solutions autonomously.

ROLE RESPONSIBILITIES:

Market Access & Pricing Strategy:

• Lead early pricing and access assessments for pipeline assets (using MAx strategy and/or light touch assessment templates) and ensure that UK needs are represented within global clinical and access strategies
• Lead communication and alignment across global and UK cross-functional teams to deliver a coherent launch readiness strategy across pricing & reimbursement, access (national & subnational), external engagement (e.g. NHSE), health technology assessment (HTA), real-world
• Lead UK pricing strategy and develop best practices for price optimisation (including tender excellence where relevant) in Pfizer UK
• Work closely with Global MAx colleagues to develop the value proposition and negotiation strategy for launch assets, consistent with TLAN principles
• Become the BU A&V strategic lead and provide clear perspectives on priorities and MAx strategy across the portfolio within a given BU
• Forecast and address challenges arising in the dynamic UK access environment, anticipate key trends, analyse organisational implications and translate into compelling strategic recommendations that are implemented by the BU and Directorate
• Provide insights and evidence to support national negotiations (e.g. VPAS) and influence/comment on other NHS / MAx policies and consultations that impact the UK access environment
• Compliantly monitor the competitive pricing and access landscape and develop proactive and reactive tactics to manage risks/threats and ensure optimal access and uptake
• Monitor global and UK specific regulatory and access dates, and clinical development programmes for pipeline assets, and lead UK horizon scanning updates, e.g. UK Pharmascan, NIHRIO

Culture & Thought-Leadership:

• Collaborate closely with colleagues across the A&A Team to ensure a one-Pfizer mindset and perspective in all strategies and customer engagement and help position Pfizer as market access thought-leaders
• Partner with key stakeholders, academia and relevant institutions (e.g. NHSE, AHSNs, ICSs), in collaboration with other A&V functions, to build capability and lead the industry in value-based
• Work with H&V colleagues to identify new opportunities for value creation based on an understanding of Health Care systems and the potential benefits of Pfizer medicines.

BASIC QUALIFICATIONS, SKILLS AND EXPERIENCE:

Qualifications:

• Degree in Business, Marketing, Life Sciences, Public Health, or other relevant area
• Prefer advanced degree in Business, Health Economics, Public Health, Life Sciences, or other relevant area

Experience:

• Experience in pharmaceutical or related field (e.g. NHS commissioning or MAx Consultancy) for a minimum 5-10 years
• Strong MAx related experience, senior NHS level negotiations with evidence of success

• Experience in market access and launching new pharmaceutical products into a HTA or single payer market, preferably the UK, strongly desired

• Cross-functional experiences including marketing, sales, finance, market analytics are advantageous

• Experience in developing innovative solutions to secure patient access to medicines within large national health systems would be highly valuable

Skills:

• Critical skill: High expertise making informed decisions and timely progress in a high pace environment across multiple assets and with substantial data / information uncertainty
• Proven project management and exceptional communication skills with an ability to manage multiple simultaneous projects
• Excellent understanding of the UK market access environment, drug development process, strategic and operational planning processes

• Excellent applied knowledge and understanding of health economics and associated disciplines

• Proven ability to build coalitions and develop strong partnerships internally across functions and externally with different types of influential stakeholders

• Senior Executive presence and ability to interact effectively with all levels of the organization, coupled with outstanding writing and presentation skills

• Excellent ability to work under pressure, to take accountability for business challenges, think strategically and tackle complex problems, intellectual curiosity and ability to spot trends/patterns

Work Location Assignment: Hybrid

Purpose

Breakthroughs that change patients' lives ... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!

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