ABM Manager

Reward Gateway; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in employee engagement seeks an Account-Based Marketing Manager to drive its ABM strategy. This role involves designing targeted campaigns, collaborating across teams, and optimising performance using data-driven insights. Join a dynamic SaaS company with a commitment to innovation and employee well-being.

Benefits

Flexible holiday plan of up to 40 days per year

£400 a year Wellbeing Allowance

Private Medical Insurance

Substantial bonus payments for life events

Employee discounts across 1200+ brands.

Qualifications

• Proven success in delivering ABM strategies and integrated campaigns within B2B SaaS.
• Experience with various marketing tools and strong analytical skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Lead development of a scalable ABM framework and collaborate across teams.
• Utilise data insights for personalised campaigns and measure performance.
• Implement and optimise marketing automation workflows.

Skills

ABM Strategy

CRM

Marketing Automation

Analytics

Project Management

Tools

Salesforce

HubSpot

Google Analytics

Tableau

6sense

Demandbase

Job description

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.

Guided by our shared missions—‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’—we’re committed to transforming workplaces and improving people’s daily lives.

Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.

Your Role in our Mission

Our mission is to make the world a better place to work. To achieve this, we’re looking for a highly motivated and experienced Account-Based Marketing (ABM) Manager to lead and execute our ABM strategy.

This role is crucial in driving engagement with high-value accounts by blending ABM strategy, marketing operations, and data-driven insights to optimise campaign performance. Collaborate with Sales, Product Marketing, Demand Generation, and Revenue Operations to build targeted marketing campaigns and improve performance tracking.

What’s In It For Me?

We are a well-established, stable, and high-growth ‘Unicorn’ SaaS company with over 50 benefits in our employee benefits package including:

• A flexible holiday plan of up to 40 days per year
• £400 a year Wellbeing Allowance
• Private Medical Insurance
• Substantial bonus payments for life events including pet adoption, wedding/civil ceremony, new family, retirement
• Employee, friends, and family discounts across 1200+ retail, hospitality, and lifestyle brands

Key Responsibilities

• Lead the development of a scalable ABM framework, defining goals, target account selection, and tailored marketing tactics to drive growth across all funnel stages.
• Collaborate with demand generation, customer marketing, and other teams to identify target accounts and orchestrate customised campaigns, using data insights, digital advertising, personalised content, direct mail, and events.
• Build and maintain the marketing calendar (e.g., in Monday.com).
• Translate strategic themes into tactical workstreams with clear owners and deadlines.
• Facilitate cross-functional planning, such as quarterly campaign maps and weekly syncs.
• Utilise data insights to build detailed buyer personas and map customer journeys, ensuring personalised tactics for each account.
• Work with Content to develop personalised assets like collateral, case studies, and landing pages.
• Partner with demand generation to create playbooks for nurturing accounts and optimising the buyer’s journey.
• Implement and optimise marketing automation workflows, lead scoring, and nurturing processes with the marketing ops team.
• Measure and analyse campaign performance, tracking KPIs, ROI, and funnel metrics.
• Develop dashboards and reports to evaluate performance across channels.
• Stay updated on ABM technologies and recommend enhancements to the tech stack.
• Provide training and resources to improve ABM practices within the team.

Skills

• Proven success in delivering ABM strategies and integrated campaigns within B2B SaaS.
• Experience with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot), analytics (Google Analytics, Tableau), and ABM tools (6sense, Demandbase).
• Ability to work cross-functionally and align marketing with sales.
• Strong analytical skills to measure campaign effectiveness and ROI.
• Ability to manage multiple projects in a fast-paced environment.

The Interview Process

• Telephone interview with Talent Acquisition
• In-person interview with UK Marketing Director and Senior Demand Generation Manager
• Assessment task and final interview with UK Marketing Director and CMO

At Reward Gateway | Edenred, we are committed to an inclusive and accessible recruitment process. Please inform your Talent Acquisition Partner of any specific requirements or adjustments needed during the process.