985869 – Marketing Campaign Manager

Career Moves Group; London; Hybrid; GBP 100,000 - 120,000; Full time

Job summary

A leading company in the marketing sector is seeking a Marketing Campaign Manager to oversee user research and drive effective marketing strategies. This hybrid role requires expertise in brand development, data analysis, and strong communication skills. Ideal candidates should have a proven track record in leading marketing campaigns and influencing stakeholders, with a substantial experience of 4-5+ years.

Qualifications

• 4-5+ years in marketing experience.
• Proficiency in data analysis tools is essential.
• Knowledge of the marketing campaign lifecycle including planning and execution.

Responsibilities

• Drive user research and market analysis to inform business recommendations.
• Develop marketing strategy in collaboration with stakeholders.
• Mentor junior team members and influence cross-functional objectives.

Skills

Branding

Marketing strategy

Data analysis

Communication

Analytical skills

Job description

Marketing Campaign Manager

Location: London, UK
Length: ASAP – 30/03/2025
Rate: £48.08 p/h (Inside IR35)
Hours: Normal business hours (Hybrid)

Role Overview

• Drive and guide the user research, market analysis, and insights to make valued business recommendations to cross-functional partners on products and features.
• Develop critical user journeys for future and active consumers and a cohesive user lifecycle strategy in collaboration with cross-functional stakeholders
• Define critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
• Develop and execute marketing strategy and plans, working closely with sales and marketing leadership.
• Contribute to project scoping and manage project priorities and allocation of technical resources within the project.
• Set challenging but achievable goals and measure success logically.Generate and structure a plan and strategy to execute on a project and approach.
• Take the lead to manage competing stakeholder interests and priorities while keeping relevant parties (manager or stakeholders) in the loop on potential issues.
• Proactively and systematically identify and propose new opportunities while expanding beyond usual scope of expertise.
• Prioritize the most impactful ideas to drive growth and make sound business decisions independently.

Role Responsibilities

• Help solve problems with multiple approaches to reach an optimal solution.
• Build new processes, procedures, methods, tests, and features with foresight to anticipate and address future issues.
• Propose solutions and new ideas to drive work forward.
• Dig in and understand the detailed insights and big picture implications while understanding the strategic view.
• Influence across team(s) and areas of expertise with similar objectives to align resources and direction and scale work.
• Develop strong relationships, internally and externally, offering support and direction to team members.
• Mentor and guide junior team members in their work and help them to onboard.
• Proactively reach out to partner teams to understand their goals, help them understand the marketing teams goals, and ensure both, are aligned.
• Act as a trusted partner to senior stakeholders and external partners in the product and feature development process.
• Provide guidance to and manage relationships with partners, agencies, or temporary, vendor, and contractors (TVCs).
• Guide the integration of multiple adjacent project timelines, goals, and objectives.
• Utilize comprehensive knowledge of clients core products, user insights, messaging/positioning, voice, and overall brand marketing strategy.
• Communicate and present confidently to cross-functional audiences and influence the direction of work through effective presentations.

Qualifications & Experience

• Knowledge of branding and brand development.
• Knowledge of the marketing campaign lifecycle. This includes planning, strategy, execution, and reporting of a campaign.
• Ability to partner with, orchestrate, lead, and influence clients, partners, and/or service providers as a trusted advisor. This may include managing client/partner expectations, and an ability to gain commitment to a product, service, or idea from partners, customers, and/or stakeholders using data and appropriate communication or storytelling methods. This management and advising may occur directly or indirectly based on size of partner population.
• Knowledge of consumer behavior (e.g., digital or traditional consumer behaviors).
• Ability to analyze information, draw conclusions, generate alternatives and solutions, and evaluate outcomes.
• Understanding of user needs, helping products go-to market, and giving feedback to improve products
• Industry knowledge
• 4-5+ years in marketing
• Proficiency in data analysis tools is essential
• strong communication and analytical skills