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Marketing Manager
Location: London
Length: 12 Months
Rate: £ per hour PAYE (Approx. £93k per annum)
Hours: 9am – 6pm
Req: 785048
This client is a top 5 tech giant and one of the world’s most popular search engines.
This is a hybrid role, so you will split your time between home office and the client’s offices in central London. On-site, you will have access to their facilities, including free meals, gyms, outdoor spaces, roof gardens, wellness rooms, and sleep pods.
Responsibilities
- Drive marketing outcomes for projects/products, initiating work streams proactively.
- Lead user research, market analysis, and provide insights to inform business recommendations.
- Develop user journeys and lifecycle strategies in collaboration with stakeholders.
- Identify opportunities to increase user growth, engagement, and adoption of features.
- Develop and execute marketing strategies in partnership with sales and marketing leadership.
- Contribute to project scope, priorities, and resource allocation.
- Set goals, measure success, and plan project execution.
- Manage stakeholder interests and communicate potential issues.
- Problem-solving with multiple approaches for optimal solutions.
- Build processes, procedures, and features with foresight.
- Propose innovative solutions to advance work.
- Understand detailed insights and strategic implications.
- Align resources and efforts across teams and areas.
- Develop relationships and support team members.
- Mentor junior team members and assist onboarding.
- Act as a trusted partner to senior stakeholders and external partners.
- Manage relationships with partners, agencies, vendors, and contractors.
Core Responsibilities
- Promote inclusive behaviors and support diversity initiatives.
- Develop and roll out strategies for product marketing content across channels.
- Define and track product/business metrics.
- Conduct and manage user research, leveraging internal and external partners.
- Validate market size and opportunities, and develop product positioning and go-to-market plans.
- Manage campaigns and analyze performance for optimization.
- Develop user insights to inform product development and marketing strategies.
- Provide expertise on products/features, market analysis, and industry trends.
Skills, Experience, and Education
- Knowledge of branding, brand development, and digital marketing strategies.
- Experience with marketing campaign lifecycle, including planning, execution, and reporting.
- Ability to craft detailed and actionable marketing briefs.
- Strong communication skills to articulate key messages and benefits.