203084 Digital Engagement and Communications Officer

NHS National Services Scotland; City of Edinburgh; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a passionate Digital Engagement and Communications Officer to enhance their digital presence. This exciting role involves crafting engaging stories, managing social media, and utilizing data to maximize audience reach. You'll be at the forefront of innovative digital marketing strategies, helping to connect with communities across Edinburgh and beyond. If you have a flair for creativity coupled with a data-driven approach, this opportunity is perfect for you. Join a team dedicated to transforming healthcare through impactful storytelling and digital engagement.

Qualifications

• Experience in digital marketing and content creation is essential.
• Strong analytical skills to maximize engagement and reach.

Responsibilities

• Create and share engaging digital content to inspire and motivate.
• Manage social media platforms and analyze content performance.

Skills

Digital Marketing

Content Creation

Social Media Management

Video Editing

Data Analysis

Photography

Content Management Systems

Education

Relevant Degree in Marketing or Communications

Tools

Website Content Management Systems

Digital Advertising Platforms

Job description

NHS Scotland is committed to encouraging equality and diversity among our workforce and eliminating unlawful discrimination. The aim is for our workforce to be truly representative and for each employee to feel respected and able to give their best. To this end, NHS Scotland welcomes applications from all sections of society.

DIGITAL ENGAGEMENT AND COMMUNICATIONS OFFICER

Full-Time permanent post

37 hours per week

Based: NHS Lothian Charity, Waverley Gate, Edinburgh

Salary: Band 6

About NHS Lothian Charity

We are the official charity of NHS Lothian and the only charity that is dedicated to supporting all its work, all its people, and all the families and individuals it cares for.

We work in strategic partnership to invest in research and innovation, enhance experiences and environments for patients and staff, and help to progress better health outcomes for people across Edinburgh, the Lothians and beyond.

Our support empowers NHS Lothian to do more beyond core delivery, creating opportunities, enabling innovation, and transforming healthcare for all the communities it serves. Each project, fund, initiative, and investment ultimately strengthens NHS Lothian’s ability to improve physical and mental health today, and in the future.

About the role and you

Do you have an aptitude for creating inspirational and engaging stories, bringing them to life in a way that motivates others? Do you have tried and tested ways of maximising content to ensure it is seen by as many people as possible and encourages engagement?

We are looking for an experienced Digital Engagement and Communications Officer to help us bring our purpose to life through our digital activities. We have amazing stories to tell, and we want you to help us create and share them.

You should have the right balance between creative flair and a data-driven mindset, with experience of testing, analysing, and adapting content to maximise reach and engagement. You will also have experience of proactively sourcing and creating engaging content, with the skill to spot an interesting story in raw data and presenting this in a way that our audiences can relate to.

A strong digital marketing skillset is essential, with experience of paid-for digital advertising, creating and editing video, sourcing case studies and taking photographs, managing and growing social media platforms, and using website content management systems to display engaging, optimised content.

We’re looking for a team member who has all these skills coupled with a passion for helping and supporting others and a desire to keep pushing forward to be the best we can be. Is this you?

For further information please contact Alan Surgeon, AWS Executive who is managing our recruitment and selection: [e-mail]

Key Dates

Closing Date: 20 January 2025

Interview Date: 30 January 2025