[2025] LOA - UKI - Senior Social Brand Manager - LRP, LDB - MAT

L'oreal Usa; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading skincare brand seeks a Senior Social Brand Manager for a 12-month maternity cover. You will lead innovative social strategies for La Roche Posay, driving advocacy through professional engagement and data analysis. If you're passionate about beauty and results-driven with expertise in social media, we want to hear from you!

Benefits

Medical and Dental Insurance

Pension and Share Options

Wellness Support

Family and Fertility Leave

Continuous Learning Opportunities

Leadership Development Programs

Qualifications

• Proven experience in Paid Influencer strategy at manager level.
• Strong project management skills with resilience.
• Data-savvy with knowledge of social media analytics.

Responsibilities

• Lead the Paid Advocacy strategy for La Roche Posay UKI.
• Manage external agency partners and collaborate with internal teams.
• Monitor brand performance and optimize ROI.

Skills

Communication

Project Management

Creativity

Data Analysis

Tools

Social Media Management Tools

Job description

Senior Social Brand Manager – La Roche Posay (12 Month Maternity Cover)

Are you a passionate social brand manager ready to elevate a beloved skincare brand? We're seeking a strategic and creative individual to lead the Paid Advocacy strategy for La Roche Posay UKI. This role offers the opportunity to:

• Shape the Narrative: Develop and execute innovative paid influencer and medical advocate social strategies, driving paid Share of Views and amplifying La Roche Posay’s medically-anchored messaging.
• Social Media Savvy: Demonstrate a deep understanding of social media platforms, content excellence, and audience engagement strategies to increase Mentions. Monitor competitor activities and industry best practices to inform brand strategy.
• Trendsetting & Disruption: Identify emerging trends, implement cutting-edge strategies, and create unique activations to engage audiences of all ages.
• Data-Driven Optimization: Use data and analytics tools to track performance, maximize ROI, and guide strategic decisions for all paid advocacy activities.
• Lead & Collaborate: Manage external agency partners, work with internal teams (commercial, medical, brand), and collaborate with the wider CDO team to deliver impactful, integrated 360 campaigns across engagement touchpoints.

A Day in the Life

• Drive the La Roche Posay UKI paid influencer strategy to increase Share of Views within the skincare category, requiring a strategic mindset, creativity, and trend agility.
• Work with the brand team to deliver influencer content for campaigns, pushing boundaries on content quality and identifying suitable profiles for brand messaging.
• Stay social and content obsessed, aware of industry trends, competitor activations, and social media updates to inspire the wider team.
• Use internal reporting tools daily to monitor influencer metrics and overall brand performance, sharing insights to optimize ROI.
• Collaborate with La Roche Posay Love Advocacy lead, Influencer Agency, Brand, and Global teams to meet advocacy goals, and work with the wider CDO team on strategic social campaigns.
• Partner with the Commercial team to provide content for retail partners and drive social selling campaigns.

Who You Are

• Organized, results-oriented professional with a passion for skin health and relevant experience.
• Proven experience in Paid Influencer strategy and execution at manager level.
• Excellent communication and relationship-building skills.
• Strong project management skills with resilience and problem-solving abilities.
• Creative with an eye for detail and proactive in innovation.
• Able to work independently and as part of a team.
• Thrives in a fast-paced, dynamic environment.
• Passionate about skin health and social/environmental impact.
• Data-savvy with knowledge of social media management and analytics tools.

If you're motivated, results-driven, and passionate about beauty, we encourage you to apply!

What We Offer

A leading benefits package including discounts, medical and dental insurance, pension, share options, and wellness support. We also support family and fertility leave, continuous learning, and leadership development programs.

Who We Are

L’Oréal operates in 150 markets, dedicated to creating beauty that moves the world. As a leader in dermocosmetics with brands like La Roche-Posay, Vichy, and CeraVe, we focus on innovation, diversity, and social responsibility to make a positive impact globally.

How We Recruit

We value diversity and inclusion in our hiring practices. You can apply to up to three jobs within 30 days. Please review your applications carefully, as withdrawal is not permitted once submitted. Visit "Your Application Space" to manage your applications. Do not create multiple accounts to avoid merging issues.