[2025] LOA - UKI - Senior Social Brand Manager (CPD)

L'oreal Usa; London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A global beauty company is seeking an Influencer Marketing Specialist to support local campaign shoots and drive social activation strategies. The ideal candidate will have skills in influencer marketing, social content creation, and stakeholder management. Responsibilities include managing relationships with talent, reporting performance metrics, and creating engaging social content. The role offers industry-leading benefits and opportunities for learning and development.

Benefits

Competitive packages

Private medical and dental insurance

Gym memberships

Mental health support

Family leave

Fertility leave

Qualifications

• Skilled in influencer marketing and social content creation.
• Effective at working with stakeholders and providing updates.
• Knowledgeable in analytics tools.

Responsibilities

• Support marketing team with talent management for local campaign shoots.
• Own social activation and content strategy in line with brand calendar.
• Manage relationships with talent and agents used in paid campaigns.

Skills

Influencer marketing

Social content creation

Social platform analytics

Stakeholder management

Creative thinking

Tools

Social media management tools

Job description

· Support marketing team with talent management for local campaign shoots

· Own social activation & content strategy in line with brand calendar

· Invent the big social idea & hook as part of the wider campaign and media plan

· Identify the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes

· Create content for advocacy/social-only campaigns & boost best content on paid media

Social Commerce

· Build a bold social commerce strategy on TikTok Shop, identifying top social sellers and aligning activation with key calendar moments driven by NPD and social gems

· Responsible for Amazon Prime Day plans and activation, including selecting key influencers, products, and messaging in collaboration with the e-commerce team

· Boost trend-led “pull” content

· Own reactive media to boost trend-led content

Relationships

· Manage relationships with talent & agents used in paid campaigns

· Identify suitable talent, create brand tribes, and track influencer performance using Tracker for paid campaigns

Paid Performance Reporting

· Drive social share of voice performance and provide monthly reports

· Conduct post-campaign analysis of influencer campaigns via Traackr reporting

· Track and report CPV / CPE metrics and optimize spend accordingly

WHO YOU ARE

• Skilled in influencer marketing, social content creation, and social platform analytics, including reporting and managing talents

• Creative with a keen eye for detail

• Passionate about sharing socially relevant content

• Effective at working with stakeholders and providing updates

• Experienced in fast-paced, demanding environments

• Collaborative team player willing to support wider team efforts

• Capable of maintaining an authentic brand voice across social media platforms

• Knowledgeable in social media management and analytics tools

WHAT WE OFFER

Our industry-leading benefits include competitive packages, discounts, private medical and dental insurance, gym memberships, mental health support, family leave, and fertility leave. We also support your learning and development through leadership programs and expert talks.

WHO WE ARE

L’Oréal operates in 150 markets, with a mission to create inclusive beauty that moves the world. We are committed to sustainability, diversity, and making a positive impact through our brands like L’Oréal Paris, Maybelline New York, Garnier, and NYX Professional Makeup.

HOW WE RECRUIT

We value diversity and inclusion in our hiring practices. You can apply to up to three jobs within 30 days. Please ensure your applications are accurate and consistent, as withdrawal is not permitted once submitted. Visit "Your Application Space" to track your applications.