[2025] LOA - UKI - Search Manager - LDB

L'oreal Usa; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player in the beauty sector is seeking a strategic Search Manager to lead the paid search initiatives across various platforms. This role is pivotal in driving the direct-to-consumer website and enhancing e-commerce performance. The ideal candidate will possess a data-driven mindset, strong analytical skills, and a passion for skincare. You will collaborate with diverse teams and external partners to create innovative search strategies that align with business goals. Join a company that values inclusivity and offers a comprehensive benefits package, ensuring you thrive in your career while making a positive impact in the beauty world.

Benefits

Private Medical Insurance

Dental Insurance

Discounted Gym Membership

Enhanced Pension Plan

Share Options

Onsite Mental Health Support

Discounts on Brands

Paid Fertility Leave

Free Mortgage Advice

Learning and Development Opportunities

Qualifications

• Experience in managing search campaigns is essential.
• Proficiency with analytics platforms and search ads is required.

Responsibilities

• Lead the planning and execution of paid search strategies across platforms.
• Analyze performance data to drive insights and improve campaigns.

Skills

Search Campaign Management

Google Analytics

Google Ads

Data Analysis

Stakeholder Collaboration

Problem Solving

Strategic Thinking

Creative Campaign Management

Tools

Google Ads

Google Analytics

SA360

Criteo

Pacvue

Citrus

Job description

Do you possess a strategic mind and a data-driven approach to conquer the ever-evolving digital landscape? We are on the lookout for a new Search Manager to join our Dermatological Beauty Division. You will be responsible for defining and implementing the paid search strategy across an ecosystem of platforms and driving our direct-to-consumer website and e-commerce.

A DAY IN THE LIFE

1. Lead in the planning, development, and execution of an always-on paid search strategy across Google, Amazon, and key ECOM retailers.
2. Manage and own performance media & search budgets and briefs for all paid search channels (including Google, Criteo, Amazon, YouTube, etc.) to accelerate our DTC & Retail revenue and 1P acquisition targets.
3. Scope and implement a search strategy to grow site traffic and improve performance, conversion, and cost per engagement.
4. Work closely with our agency partners to ensure best-in-class activation of campaigns for Google paid search and retailer paid strategy.
5. Use analytics platforms like Google Analytics, SA360, Google Ads, Pacvue, Criteo & Citrus to analyze performance, turning insights into actions to drive performance.
6. Leverage consumer search trends as an insights channel to inform wider marketing plans.
7. Identify and seize new platform opportunities to leverage search for reaching, engaging, and recruiting new consumers.
8. Ensure all search copy and online activations reflect brand and ECOM priorities, acting as an extension of the brand and ECOM teams.
9. Own paid search performance and reporting, identifying opportunities to drive revenue and market share, analyzing data to spot consumer trends.
10. Drive forward the centralized total search (Paid & Organic) strategy in partnership with the organic search lead.
11. Partner with digital, marketing, commercial, and central teams to execute holistic media plans aligned with KPIs and guidelines.
12. Foster an innovative mindset to identify and execute quarterly search innovation briefs and tests, including exploring new search formats and technologies.

WHO YOU ARE

1. Experience managing search campaigns is essential.
2. Proficiency with Google Analytics, Google Ads, Search Ads.
3. Strong problem-solving skills with the ability to work autonomously.
4. Ability to analyze and interpret data to turn insights into action.
5. Excellent relationship-building skills, capable of collaborating with stakeholders and external agencies.
6. Agility to adapt to new priorities, manage your time effectively, and follow up on actions.
7. A strategic and creative thinker with an eye for campaign management and trends.
8. Passionate about skincare.

WHAT WE OFFER

Our industry-leading, award-winning benefits package demonstrates how much we value our people. We offer a fair and competitive package to help you thrive, including money-saving offers, free mortgage advice, share options, and an enhanced pension plan. Enjoy discounts of up to 60% on iconic brands like YSL, CeraVe, Armani, Kiehl's, and Garnier! We provide private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave, and up to 4 weeks of paid fertility leave.

At L'Oréal, we prioritize learning and development, offering opportunities to master your role, build skills, and access leadership programs and expert talks.

WHO WE ARE

L’Oréal operates in 150 markets worldwide, with a mission to create beauty that moves the world. As an industry leader with €29 billion in sales, we are committed to inclusivity and making a positive impact globally. Our Dermatological Beauty Division, home to brands like La Roche-Posay, Vichy, CeraVe, and SkinCeuticals, has maintained double-digit growth for five years, emphasizing our leadership in dermocosmetics.

HOW WE RECRUIT

We are dedicated to building a diverse, equitable, and inclusive environment. We welcome applicants from all backgrounds and experiences. When applying, you can apply to up to three jobs within a 30-day period. Please review your applications carefully before submitting, as withdrawals are not permitted once submitted. Visit "Your Application Space" to manage your applications. Do not create multiple accounts, as this may result in merging and deletion of your application records.