[2025] LOA - UKI - Digital Manager, PPD

L'oreal Usa; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

L'Oréal is looking for a Digital Manager to lead online strategies and enhance digital services. This role involves collaborating with brand teams, managing website performance, and driving innovation in digital marketing. Join a company committed to diversity and professional growth, offering competitive benefits.

Benefits

Private medical and dental insurance

Discounted gym memberships

Enhanced family leave

Up to 60% off iconic brands

Onsite mental health support

Qualifications

• Experience in a digital team.
• Ability to manage multiple stakeholders and projects.
• Proven track record in digital strategy.

Responsibilities

• Spearhead online strategies for digital service deployment.
• Manage website performance optimization.
• Collaborate with brand teams for digital service improvements.

Skills

Digital innovation

Communication skills

Stakeholder management

Data analysis

Proactivity

Tools

Google Analytics

Sitecore

Glassbox

Job description

L'Oréal is seeking a highly motivated and experienced Digital Manager to spearhead our online strategies and drive impactful results. If you're a data-driven innovator with a passion for all things digital and a proven track record of success, we invite you to take your career to the next level with this exciting opportunity.

A DAY IN THE LIFE

1. Collaborate with each of the brand teams (local and global) to plan future digital service deployment.
2. Act as point of contact for the cross-divisional digital and marketing team (CDMO) to cascade services performance, best practices, and service optimisations where relevant for the division.
3. Proactively identify opportunities to improve and enhance our service offering to benefit wider digital strategy. Follow through to execution as and when approved.
4. Identify digital services that support driving footfall to salons, increase retention, or drive service value.
5. Work proactively with agency SEO experts and CDMO/Divisional Media team to improve website visibility.
6. Manage implementation of technical recommendations to ensure brand sites maintain consistently high traffic levels.
7. Own website performance optimisation for the division.
8. Manage the divisional web mastering resource: ensure accuracy and timeliness of briefs for new content creation and oversee workflow to ensure briefs are delivered on time.
9. Be the divisional expert for tools such as Sitecore, Glassbox, and Google Analytics and support broader team upskilling accordingly.
10. Establish a sampling strategy working with the divisional ecommerce team and relevant brand teams.
11. Support content creation to enable digital upskilling for the industry via our professional education platform “Access”.
12. Support the Digital Advisory Board (DAB) process for the division, working across all brands and relevant stakeholders to drive innovation and deliver new digital technology/services in a safe and compliant way; whilst driving stakeholder engagement and ensuring ongoing follow-up to ‘close the loop’ post-implementation.
13. Provide regular insight and analysis for the leadership team to understand tech and services performance and identify opportunities accordingly.

WHO YOU ARE

• Prior experience working within a digital team.
• The ability to work effectively within a loose framework.
• Personify a test and learn mentality, and are comfortable with failure in order to achieve success.
• An ability to work autonomously.
• Experience managing multiple stakeholders across multiple projects simultaneously.
• Clear communication skills, with an ability to “simplify the complicated” to bring everyone on the transformation journey.
• Experience using tools such as Google Analytics, updating website content, and understanding performance metrics to define success.
• Proven ability to be proactive and tenacious.
• A passion for all things related to digital innovation.
• Experience managing agency relationships.
• Examples of working to a budget and setting ROI targets.

WHAT WE OFFER

Our industry-leading, award-winning benefits package demonstrates how much we value our people. We offer a fair and competitive package to help you thrive, including perks like money-saving offers, free mortgage advice, share options, an enhanced pension plan, up to 60% off iconic brands, private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave, and up to 4 weeks paid fertility leave.

Learning is in our DNA at L'Oréal. We will help you master your role, build skills, and access top leadership programs and expert talks.

WHO WE ARE

L’Oréal is present in 150 markets, with a mission to ‘Create beauty that moves the world’. As the industry leader with €29 billion in sales, we are committed to making the world more inclusive and sustainable. Our Professional Products Division, with brands like L’Oréal Professionnel, Kérastase, Redken, and Matrix, has a rich history of over 110 years, supplying salons and professionals with advanced hair and beauty technologies.

HOW WE RECRUIT

At L’Oréal, we embrace diversity, equity, and inclusion. We welcome candidates from all backgrounds and perspectives. When applying, you can apply to up to three jobs within 30 days. Please ensure you select the position that best matches your aspirations, as applications cannot be withdrawn once submitted. Visit "Your Application Space" to manage your applications and avoid creating multiple accounts with different emails, which may lead to account merging and deletion of your application records.