12 month FTC Digital Marketing Specialist - RBC BlueBay

0000050721 RBC Global Asset Management (UK) Limited; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading financial services firm is seeking a Digital Marketing Specialist for a 12-month maternity cover in London. This full-time role will focus on managing and optimizing digital marketing campaigns, utilizing tools like Salesforce Marketing Cloud and Hubspot. Candidates should have extensive digital marketing experience, strong project management skills, and the ability to analyze data for campaign improvement. The position offers competitive pay and extensive training opportunities in a dynamic work environment.

Benefits

Comprehensive rewards and benefits

Leadership support for development

Opportunities to work with top professionals

Access to world-class training in financial services

Qualifications

• Extensive digital marketing experience required.
• Hands-on experience with Salesforce Marketing Cloud and Hubspot preferred.
• Strong project management skills and data analysis ability.

Responsibilities

• Manage email marketing campaigns and optimize customer journeys.
• Develop digital campaigns aligned with marketing goals.
• Analyze data and provide insights on performance metrics.

Skills

Digital Marketing Experience

Project Management

Data Analysis

Customer Journey Optimization

Email Marketing

Salesforce Marketing Cloud

Google Analytics

Tools

Salesforce Marketing Cloud

Hubspot

Job description

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12 month FTC Digital Marketing Specialist - RBC BlueBay, London

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 4423266ad0f7

Job Views: 7

Posted: 29.06.2025

Expiry Date: 13.08.2025

Job Description:

What is the opportunity? This is a 12-month FTC maternity cover at VP/Associate Director level. This full-time role requires a minimum of 4 days in the office per week, with an option to work one day from home.

What will you do?

• Work hands-on in SFMC and Hubspot to build, manage, and optimise customer journeys. Focus on technical setup, automation, and data use; no copywriting or design involved.
• Collaborate with internal teams and external partners to ensure smooth operations.
• Manage email marketing campaigns, including creation, testing, deployment, data segmentation, and post-campaign analysis.
• Use customer data to personalise communications and enhance engagement.
• Develop email strategies for customer retention and lead generation based on lifecycle analysis and lead scoring.
• Suggest improvements based on campaign performance.
• Ensure all campaigns comply with company policies and data privacy rules.
• Coordinate with vendors and teams to troubleshoot and maintain campaign workflows.

Campaigns:

• Formulate and execute digital campaigns aligned with marketing and business goals.
• Identify effective tactics to achieve desired outcomes.
• Define KPIs, monitor performance, develop dashboards, and prepare reports.
• Build effective distribution lists and lead scoring capabilities, working with sales channels.
• Oversee external agency work.

Analytics:

• Use analytics tools and dashboards to provide insights and reports on website, social, email, and search performance.

Subject matter expert:

• Stay informed on digital marketing trends, especially email marketing.
• Evaluate new technologies and provide digital support across the business.

What do you need to succeed?

Must-have:

• Extensive digital marketing experience.
• Passion and drive for digital marketing.
• Strong project management skills, including managing budgets, deadlines, and ROI.
• Hands-on experience with Salesforce Marketing Cloud.
• Experience with content management systems and HTML.
• Knowledge of Google Analytics and LinkedIn ads.
• Ability to analyze data, recognize trends, and communicate campaign success.

Nice-to-have:

• Interest in financial services marketing.
• Attention to detail and proof-reading skills.
• Team player attitude.
• Experience with financial compliance procedures.
• Knowledge of Hubspot (hands-on experience preferred).

What is in it for you?

• Comprehensive rewards, including bonuses, benefits, and competitive pay.
• Leadership support for your development.
• Opportunities to work with top professionals.
• Make a meaningful impact.
• Work in a dynamic, collaborative team.
• Access to world-class training in financial services.

Agency Notice: RBC Group does not accept unsolicited agency resumes. Please do not forward resumes to employees or other company locations. Fees are only paid to agencies with prior agreements.