Traffic Manager – spécialiste affiliation

INSPIRED pet nutrition; Bordeaux; Sur place; EUR 40 000 - 65 000; Plein temps

Résumé du poste

INSPIRED Pet Nutrition is seeking an experienced Traffic Manager (Affiliate Specialist) to define, pilot and optimise our global affiliate acquisition channels across D2C EMEA markets.

You will build a high-value publisher network, manage budgets, track performance with GA4, and collaborate with content, acquisition and brand teams to maximise ROAS and drive customer growth. This role suits someone who thrives on data, negotiation with partners, and scaling campaigns.

Qualifications

• Degree calibre with solid depth of business, digital marketing and e-commerce acquisition understanding.
• 2–3 years’ hands-on experience managing affiliate programmes—in-house, agency-side, or within an affiliate network.
• Practical experience with major affiliate networks, tracking platforms and attribution models (Awin, CJ, Impact, Kwanko or similar).
• Daily proficiency with Google Analytics (GA4), Excel, and Jira.
• Strong quantitative mindset: comfortable analysing campaign ROI and commission structures, and turning data into growth levers.
• Excellent interpersonal skills, to pitch, recruit and negotiate terms that work for both sides.

Responsabilités

• Define, execute and monitor the global affiliate roadmap to drive profitable user acquisition.
• Manage budget allocation across affiliate sub-networks, media buyers and key publisher partners to maximise ROAS and overall ROI.
• Track performance, report on it, and optimise campaigns against ROI metrics.
• Prospect, onboard and negotiate terms with new high-value affiliates, networks and publisher typologies.
• Build strong, direct relationships with top-tier partners to secure the best promotional placement.
• Watch the market for emerging affiliate models and innovative partnerships.
• Track, analyse and report campaign performance using Google Analytics (GA4) and dedicated affiliate tracking platforms.
• Build regular performance dashboards and turn them into strategic recommendations.
• Identify the tactical levers that continuously improve campaign conversion rates.
• Work with our content, acquisition and brand teams so promotions land on time and assets align.
• Work with the SEO team on cross-channel opportunities - netlinking, sponsored articles and guest blogging with media partners.
• Work with media and digital colleagues to optimise partner payout structures and minimise cross-channel cannibalisation.

Connaissances

Affiliate marketing

Budget management

Analytical skills

GA4 proficiency

Excel

Jira

Interpersonal skills

Negotiation

Formation

Bachelor's degree in business/marketing

Outils

Awin

CJ Affiliate

Impact

Kwanko

GA4

Excel

Description du poste

We’re recruiting for a Traffic Manager (Affiliate Specialist) to join our team. This is an exciting opportunity for an experienced affiliate marketer, perfect for someone who enjoys building a partner network and holding it to a number. You’ll define, pilot and optimise our affiliate acquisition channels to maximise return on investment, expand the strategic network of publisher partners, and support our brands’ customer acquisition goals across our D2C EMEA markets.

About us

INSPIRED Pet Nutrition is an innovative, well-established, and award-winning pet food manufacturer employing over 1,200 colleagues across the UK and Europe. Our family of brands includes Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butcher’s, Classic, Pro-Nutrition, and Ultra Premium Direct, along with a number of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel, Crick and Plechatel produce a wide range of dry, wet, and baked foods enjoyed by dogs and cats all over the world. Our ambition is simple: to become a global leader in pet nutrition.

Our Purpose: To create happiness

We’re on a mission to set a new standard of workplace happiness within the pet nutrition industry - one that looks like no other and feels like no other. Our culture is built on INSPIRED’s unique behaviours and colleague experience, creating an environment that excites, empowers, and puts people and pets at the heart of everything we do.

Responsibilities

• Define, execute and monitor the global affiliate roadmap to drive profitable user acquisition.
• Manage budget allocation across affiliate sub-networks, media buyers and key publisher partners to maximise ROAS and overall ROI.
• Track performance, report on it, and optimise campaigns against ROI metrics.
• Prospect, onboard and negotiate terms with new high-value affiliates, networks and publisher typologies.
• Build strong, direct relationships with top-tier partners to secure the best promotional placement.
• Watch the market for emerging affiliate models and innovative partnerships.
• Track, analyse and report campaign performance using Google Analytics (GA4) and dedicated affiliate tracking platforms.
• Build regular performance dashboards and turn them into strategic recommendations.
• Identify the tactical levers that continuously improve campaign conversion rates.
• Work with our content, acquisition and brand teams so promotions line up and assets land on time.
• Work with the SEO team on cross-channel opportunities - netlinking, sponsored articles and guest blogging with media partners.
• Work with media and digital colleagues to optimise partner payout structures and minimise cross-channel cannibalisation.

About you

• Degree calibre, with a solid depth of business, digital marketing and e-commerce acquisition understanding.
• Two to three years’ hands-on experience managing affiliate programmes - in-house, agency-side, or within an affiliate network.
• Practical experience with major affiliate networks, tracking platforms and attribution models (Awin, CJ, Impact, Kwanko or similar).
• Daily proficiency with Google Analytics (GA4), Excel, and task management tools such as Jira.
• A strong quantitative mindset: comfortable analysing campaign ROI and commission structures, and turning data into growth levers.
• Excellent interpersonal skills, to pitch, recruit and negotiate terms that work for both sides.

Equality, Diversity & Inclusion

INSPIRED Pet Nutrition is committed to building an inclusive workplace that reflects the diversity of the colleagues and communities we serve. We believe everyone should feel valued, respected and able to be themselves at work. We welcome applications from people of all backgrounds and do not discriminate on the basis of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We make hiring decisions based on talent, potential and the experience you bring. We are also committed to providing reasonable adjustments throughout the recruitment process and in the workplace.

Vos missions

• Définir, exécuter et suivre la feuille de route affiliation globale afin de générer une acquisition rentable.
• Répartir le budget entre les sous-réseaux d’affiliation, les acheteurs média et les éditeurs partenaires clés, pour maximiser le ROAS et le ROI global.
• Suivre la performance, la restituer et optimiser les campagnes au regard des indicateurs de ROI.
• Prospecter, intégrer et négocier les conditions avec de nouveaux affiliés, réseaux et typologies d’éditeurs à fort potentiel.
• Entretenir des relations directes et solides avec les partenaires de premier plan afin d’obtenir les meilleurs emplacements promotionnels.
• Assurer une veille de marché pour identifier les modèles d’affiliation émergents et les partenariats innovants.
• Suivre, analyser et restituer la performance des campagnes avec Google Analytics (GA4) et les plateformes de tracking dédiées.
• Construire des tableaux de bord de performance réguliers et en tirer des recommandations stratégiques.
• Identifier les leviers tactiques permettant d’améliorer en continu les taux de conversion.
• Travailler avec les équipes contenu, acquisition et marque pour aligner les promotions et garantir la livraison des assets.
• Travailler avec l’équipe SEO sur les synergies cross-canal : netlinking, articles sponsorisés et guest blogging avec les partenaires médias.
• Collaborer avec les équipes média et digitales pour optimiser les structures de rémunération des partenaires et limiter la cannibalisation entre canaux.

Profil recherché

• Formation supérieure, avec une bonne compréhension des enjeux business, du marketing digital et de l’acquisition e-commerce.
• 2 à 3 ans d’expérience opérationnelle dans la gestion de programmes d’affiliation, en interne, en agence ou au sein d’une plateforme d’affiliation.
• Une expérience pratique des principaux réseaux d’affiliation, des plateformes de tracking et des modèles d’attribution (Awin, CJ, Impact, Kwanko ou équivalents).
• Une maîtrise quotidienne de Google Analytics (GA4), d’Excel et d’outils de gestion de tâches tels que Jira.
• Un solide esprit analytique : à l’aise avec l’analyse du ROI des campagnes et des structures de commission, et capable de transformer la donnée en leviers de croissance.
• D’excellentes qualités relationnelles pour convaincre, recruter et négocier des conditions gagnant-gagnant.

Égalité, diversité et inclusion

INSPIRED Pet Nutrition s’engage à construire un environnement de travail inclusif, reflet de la diversité de ses collaborateurs et des communautés qu’elle sert. Nous sommes convaincus que chacun doit se sentir valorisé, respecté et libre d’être soi-même au travail. Nous accueillons les candidatures de personnes de tous horizons et ne pratiquons aucune discrimination fondée sur l’âge, le handicap, l’identité ou l’expression de genre, la situation matrimoniale ou de partenariat civil, la grossesse ou la maternité, l’origine, la religion ou les convictions, le sexe ou l’orientation sexuelle. Nos décisions de recrutement reposent sur le talent, le potentiel et l’expérience que vous apportez. Nous nous engageons également à mettre en place les aménagements raisonnables nécessaires, tout au long du processus de recrutement comme en poste, afin de garantir à chacun un accès et des opportunités équitables. Si vous avez besoin d’un aménagement ou d’un accompagnement pour participer à notre processus de recrutement, faites-le nous savoir en écrivant à [e-mail].