Tiktok Manager (M/F)

Sézane; Paris; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Sézane is seeking a TikTok Manager to define and own the brand's TikTok strategy from Paris. You will align creative direction, editorial pillars, and collaboration with internal teams to scale content, community growth, and performance.

You will bridge creative and commercial units, manage partnerships, and drive paid amplification while preserving Sézane's luxury aesthetics on TikTok.

Qualifications

• 6–8 years of experience in social media and brand content, including TikTok management.
• Deep understanding of TikTok as a cultural platform, not just a distribution channel.
• Experience bridging creative and commercial teams in a luxury brand environment.

Responsabilités

• Define the long-term TikTok content and brand strategy, tone of voice, and creative direction.
• Lead cross-functional collaboration with Image, E-commerce, Retail, Influence and Paid teams to integrate TikTok into campaigns.
• Negotiate creator partnerships and manage ambassador relationships; oversee paid amplification with Spark Ads.
• Build a reporting layer for senior leadership with quarterly trends and long-term signals.
• Hands-on video production support and translate Sézane's aesthetic into TikTok-native content.

Connaissances

TikTok management

Brand strategy

Cross-functional leadership

Video production

Content creation

Analytics

Fluent in English

French is a plus

Budget management

Outils

Spark Ads

Creator Marketplace

Description du poste

I've had the joy of building Sézane alongside you - the first French fashion brand born online, rooted in quality, creativity, and intention.

To tell the story of Sézane is to retrace more than 20 years of defining adventures and bold decisions: choosing to do things differently, choosing people, choosing to act, and above all, choosing to trust in one's convictions - even when that means rethinking what we thought we knew.

Sézane is more than a fashion brand. It's a story of life - mine, yours, and all those who shape it every day.

To continue to co-construct the next chapter and beyond, we are looking for creative, organized and agile talents, who share our passion to perpetually improve all that can be.

Care to imagine what comes next with us? We can't wait to hear from you!

We are seeking the talents of a TikTok Manager (M/F) to contribute to the next chapter of Sézane's journey. The position is based in Paris (75).

Your missions will be to define, own, and drive Sézane's overall TikTok strategy, encompassing creative direction, brand positioning, content, community growth, and performance.

Strategy & Vision

• Own the long-term content and brand strategy for TikTok, defining the editorial pillars, tone of voice, and creative direction
• Arbitrate the tension between TikTok-native authenticity and Sézane's luxury aesthetic standards
• Identify white space opportunities (new formats, series, cultural moments) before they become mainstream

Cross-Functional Leadership

• Act as the primary link between TikTok and other internal teams — Image, E-commerce, Retail, Influence and Paid — ensuring TikTok is integrated into 360 campaigns
• Own the budget for TikTok production and creator partnerships, and allocate resources across priorities

Creator & Partnership Strategy

• Define the overall creator and UGC strategy for TikTok
• Lead negotiations and sign-offs on creator partnerships and ambassador relationships
• Oversee the paid amplification strategy — deciding which organic content to boost and managing Spark Ads in coordination with the media team or agency

Business Impact & Reporting

• Connect TikTok performance to business outcomes: traffic, conversion, brand awareness
• Build and own the strategic reporting layer for senior leadership, going beyond weekly metrics to quarterly trends and long-term signals
• Evaluate and pilot emerging opportunities such as TikTok Shop and social commerce

Creative Video Production

• Be hands‑on in video production - able to support the filming and editing of TikTok content alongside the video team
• Translate Sézane's aesthetic codes into TikTok-native content that performs without compromising brand standards
• Serve as the in‑house expert on TikTok formats and platform-native storytelling
• Stay ahead of trends, sounds, and viral mechanics to ensure content is always culturally relevant and optimized for reach

Team Leadership : Directly manage the TikTok Project Manager, setting priorities, removing blockers, and ensuring creative quality.

Requirements

• Minimum 6-8 years of experience in social media and brand content, including TikTok account and content management
• Deep understanding of TikTok as a cultural platform, not just a distribution channel
• Experience bridging creative and commercial teams in a brand environment
• Strong point of view on luxury and lifestyle brands in the social space
• Comfortable operating at both a strategic and hands‑on level
• Thrives in an entrepreneurial, fast‑paced, highly collaborative environment
• Fluent in English, French is a plus

Sézane recruits and values all talents, whatever your gender, age, nationality, culture, religious beliefs or sexual orientation.