Social Media Manager

Ahrefs Pte. Ltd.; À distance; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading SEO tools company is looking for a Social Media Manager to shape and elevate their presence across channels. This role involves developing a cohesive strategy, coordinating with various stakeholders, and ensuring that each platform has its own unique voice. Candidates should have strong experience in social media management and strategic thinking, along with excellent writing skills. The position offers an opportunity to significantly impact the company's success.

Qualifications

• Demonstrated experience managing social media for a brand.
• Strong strategic thinking across channels.
• Excellent writing skills to adapt tone for platforms.
• Deep understanding of audience behavior.
• Ability to coordinate across teams.

Responsabilités

• Develop and execute social media strategy.
• Coordinate with stakeholders to align messaging.
• Manage and grow multiple social channels.
• Monitor trends and identify content opportunities.
• Analyze performance and optimize strategies.

Connaissances

Social media management

Strategic thinking

Excellent writing skills

Understanding of social algorithms

Creative intuition

Description du poste

Ahrefs is looking for a Social Media Manager to shape, coordinate, and elevate our presence across all social channels. This role goes beyond posting content; you’ll be responsible for developing strategy, aligning stakeholders, unifying our brand across platforms, and ensuring each social profile thrives with its own unique voice, audience, and purpose.

If you understand how different channels work, why certain content performs where it does, and how to turn fragmented brand presence into a cohesive ecosystem, this role is for you.

Responsibilities

Develop and execute Ahrefs’ social media strategy

• Build an overarching social strategy that ties together all channels while respecting their individual tones and audiences.
• Define goals for each channel (e.g., education, community building, thought leadership, product updates).
• Create and maintain a cross‑channel content calendar.

Coordinate stakeholders and social “owners”

• Collaborate with internal teams (marketing, product, content, employer branding, leadership) to ensure messaging is aligned.
• Bring together channel owners, like the people who run personal‑brand channels, YouTube, research content, etc. to create a unified but platform‑specific narrative.
• Serve as the connective tissue between departments to ensure social content supports broader company priorities.

Manage and grow multiple social channels

• Oversee Ahrefs’ accounts on X/Twitter, LinkedIn, Facebook, Instagram, YouTube Community, Reddit, and others.
• Guide tone, messaging, and publishing style for each account, ensuring consistency without homogenizing.
• Ensure all channels move in harmony during product launches, campaigns, and announcements.

Monitor trends and identify opportunities

• Stay ahead of platform updates, algorithm shifts, and emerging content formats.
• Proactively suggest new ideas, tests, and experiments.
• Capitalize on relevant trends while maintaining brand quality and integrity.

Drive engagement and community health

• Understand deeply what positive, meaningful engagement looks like, not just vanity metrics.
• Foster authentic conversation with a focus on value, clarity, and human connection.
• Monitor responses, discussions, and sentiment; elevate when needed.

Analyze performance and optimize

• Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals).
• Provide periodic reporting with clear insights and recommendations.
• Iterate on strategy and execution based on data and real‑world feedback.

Requirements

• Demonstrated experience managing social media for a brand or high‑profile content creator.
• Strong strategic thinking; you know how to build a cohesive brand system across multiple channels.
• Excellent writing skills with the ability to adapt tone to each platform.
• Deep understanding of social algorithms, audience behavior, and content performance.
• Ability to coordinate across teams and align different stakeholders toward a unified plan.
• A mix of creative intuition and analytical rigor.
• Experience in SaaS, SEO, or technical content is a plus but not essential.
• Comfortable working autonomously and executing with high standards.

Ahrefs does not engage with agencies or third‑party recruitment solutions for the roles we hire for. If at any point we need help, we’ll let you know!

Join Ahrefs. Make an impact with a team that ships and cares.

We are Ahrefs, a company that builds awesome SEO tools and creates in-depth educational materials to help hundreds of thousands of digital marketing professionals around the globe succeed at their jobs.

Our marketing team is small for a company our size, so you’ll be well‑placed to make sizable contributions to the company’s success instead of being a small cog in a giant machine where your work hardly ever gets noticed.

We most value marketers who have the ability to figure things out independently, do their own research, and enjoy running crazy experiments.

Our motto is first doit, then do it right, then do it better.