SEO & AI Content Specialist

Pennylane; Paris; Hybride; EUR 52 000 - 78 000; Plein temps

Avantages offerts par ce poste

Remote-friendly environment

Home-office equipment provided

Coworking options

Résumé du poste

Pennylane is hiring a content SEO professional to lead the development of AI-powered content workflows and high-value SEO content. You will collaborate with the Growth team to turn search intent into useful, well-structured content for Pennylane’s audiences and optimize content for AI-generated answers while keeping human reader experience strong.

You will work in a fast-moving, collaborative environment, using tools like Google Search Console, GA4 and Semrush to inform decisions and demonstrate

Qualifications

• Initial, hands-on experience in SEO, with published content you can share.
• Fluent in French with strong writing/editing skills; professional working English.
• You use AI tools in daily workflow and want to deepen practice.
• Sharp eye for structure, clarity and editorial quality.

Responsabilités

• Build AI-powered content workflows to accelerate research, outlines and first drafts.
• Produce and optimise SEO content (articles, pillar pages, landing pages) to drive organic traffic and conversions.
• Develop the GEO approach; adapt content for AI search journeys and emerging AI prompts.
• Make data-driven decisions by monitoring SEO signals and running experiments.

Connaissances

SEO experience

French language

English proficiency

AI tools usage

Editorial mindset

Data-driven

Outils

Meteoria

Profound

Google Search Console

GA4

Semrush

Contentful

Notion

Description du poste

Why this role exists

At Pennylane, SEO and Generative Engine Optimization (GEO) are central to making our product easier to discover and understand, while helping us reach new customers.

What you’ll do

You will work closely with our SEO Manager and the wider Growth team and :

Build AI-powered content workflows

• Use AI to accelerate research, outlining, first drafts and content optimisation, while maintaining a high editorial standard.
• Design repeatable workflows, including briefs, quality checklists, templates and editorial guidelines.
• Help scale content production efficiently without compromising relevance, accuracy or clarity.

Produce and optimise high-value SEO content

• Write, update and improve SEO content, including articles, pillar pages and landing pages, to generate non-branded organic traffic and conversions.
• Turn search intent into clear, useful and well-structured content for Pennylane’s audiences.
• Run continuous optimisation initiatives, including content refreshes, consolidation, internal linking and on-page improvements.
• Work with stakeholders across Growth to ensure content supports broader acquisition priorities.

Help develop our GEO approach

• Build an understanding of the questions and prompts prospects use in AI-powered discovery tools.
• Adapt content to help ensure Pennylane is accurately understood and discoverable across emerging AI search journeys.
• Test content formats, structures and optimisation approaches that improve visibility in AI-generated answers — without compromising the experience for human readers.
• Share learnings and contribute to shaping Pennylane’s evolving SEO and GEO playbook.

Make decisions with data

• Monitor and prioritise work based on SEO performance signals, including visibility, rankings, impressions, clicks, CTR, organic traffic and conversions.
• Translate data into concrete, actionable recommendations.
• Run experiments, measure their impact and iterate quickly and rigorously.

What You Bring

• You have initial, meaningful hands-on experience in SEO, ideally with published content you can share.
• You are fluent in French, with strong writing and editing skills. You also have professional working proficiency in English.
• You enjoy improving content and are motivated by the challenge of turning a good page into a high-performing one.
• You take a pragmatic, data-informed approach: you form hypotheses, test them, measure outcomes and improve.
• You already use AI tools in your day-to-day workflow and are excited to deepen your practice.
• You have a sharp eye for structure, clarity, accuracy and editorial quality.
• You are comfortable working in a fast-moving, collaborative environment and know how to focus on the initiatives with the greatest business impact.

Tools and environment

You will work with tools such as Meteoria, Profound, Google Search Console, GA4, Semrush, Contentful and Notion.

What You Can Expect

• A role with real room to propose, structure and improve how SEO works at Pennylane.
• The opportunity to develop expertise at the intersection of SEO, content, GEO and AI.
• A demanding and supportive team that values execution, learning and sound judgement.
• A direct and visible impact on organic acquisition and conversion.
• A remote-friendly working environment, with access to home-office equipment, coworking options where relevant and regular opportunities to meet teammates in person.
• Benefits that support flexibility, wellbeing, connection and growth. These may vary depending on your country, contract type and role.

Location and working model

This role can be based in Paris on a hybrid basis, or remotely from anywhere in France.

Our recruitment process

• An initial conversation with Talent Acquisition (30 min).
• A conversation with the Hiring Manager (30 min).
• A case study and debrief with the Hiring Manager and a team member (1 hour).
• A final team-fit conversation with a Marketing Team Lead (30 min).

Our commitment to diversity and inclusion

Pennylane is committed to providing an inclusive and supportive work environment, with equal opportunities for all candidates regardless of social or ethnic background, gender, religion, sexual orientation, disability or any other personal characteristic.

We know that some people are less likely to apply when they do not meet every single requirement. If this role sounds exciting and you believe you could make an impact, we would love to hear from you.

Données personnelles

Pennylane traite vos données pour gérer votre candidature et évaluer votre adéquation au poste. Si votre candidature n’aboutit pas, vos données peuvent être conservées 2 ans à compter de notre dernier échange ou de la clôture du recrutement afin de constituer & gérer un vivier de candidats. Vous pouvez vous opposer à tout moment et demander la suppression de vos données en écrivant à : [e-mail].

Notre data policy

Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to [e-mail]. Learn more

Personenbezogene Daten

Pennylane verarbeitet Ihre Daten, um Ihre Bewerbung zu bearbeiten und Ihre Eignung für die Stelle zu beurteilen. Sollte Ihre Bewerbung nicht erfolgreich sein, können Ihre Daten bis zu 2 Jahre ab unserem letzten Austausch oder dem Abschluss des Rekrutierungsverfahrens gespeichert werden, um einen Kandidatenpool aufzubauen und zu verwalten. Sie können jederzeit Widerspruch einlegen und die Löschung Ihrer Daten beantragen, indem Sie an [e-mail] schreiben. Mehr erfahren

Datos personales

Pennylane trata sus datos para gestionar su candidatura y evaluar su idoneidad para el puesto. En caso de que su candidatura no sea seleccionada, sus datos podrán conservarse hasta 2 años a partir de nuestro último contacto o de la finalización del proceso de selección, con el fin de constituir y gestionar una reserva de candidatos. Puede oponerse en cualquier momento y solicitar la eliminación de sus datos escribiendo a [e-mail]. Más información