(Senior) Social Media & Influencer Marketing Manager (all genders)

Zalando; Paris; Hybride; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading fashion e-commerce platform is looking for a Senior Social Media & Influencer Marketing Manager in Paris. The candidate will oversee Instagram operations and manage influencer relationships to create culturally relevant content. Ideally, you have over 6 years of experience in social media marketing, are fluent in French and English, and can work independently to produce engaging content. This role offers hybrid working flexibility and generous perks.

Prestations

27 days of holiday

Paid volunteering days

Hybrid working model

Work from abroad for up to 30 days

Employee shares program

Discounts on products

Qualifications

• At least 6+ years of experience in social media and influencer marketing.
• Fluent in French (native/mother-tongue) and fluent in English.
• Ability to create engaging social-native content independently.

Responsabilités

• Oversee French Instagram platform operations, including content planning.
• Launch and manage organic campaigns.
• Handle crisis communications.
• Track key metrics and compile monthly reports.
• Attend events in France for content creation.

Connaissances

Fluent in French

Experience with social media platforms

Influencer marketing expertise

Trend awareness

Creative storytelling

Strong organizational skills

Description du poste

THE ROLE AND THE TEAM

We want to be the most culturally fluent brand on social media in the French‑speaking countries; and to do that, we need you. You’ll help make Zalando a dynamic voice in culture, always relevant and responsive to the world around us. We are looking for someone who lives and breathes French culture, influencer marketing and social media. Someone who knows how to spot the signals before they become trends, and how to turn those insights into scroll‑stopping content.

As (Senior) Social Media & Influencer Marketing Manager, you’ll play a key role in identifying, shaping, and reacting to cultural moments that matter to our audience. You have a sharp creative eye, are fluent in French pop culture, and know how to deal with influencers and craft social‑first storytelling that resonates across platforms from scratch. This role requires someone hands‑on, proactive, and excited by the fast‑paced, real‑time nature of social.

We’re looking for someone with their finger on the pulse when it comes to trends and innovation who can bring something new to the table. This is a fast paced role for someone who can work to produce first‑class content and ensure its high‑quality in an ever changing landscape.

You’ll collaborate closely with creators, agencies, and internal stakeholders to bring culture to life in our content‑reacting quickly, but always strategically. With the internal teams and external agencies, you’ll be planning and steering social native content that turns the wider initiatives of the business into digital stories that connect with our audience.

The role is to be located in Berlin or Paris.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Oversee French Instagram (IG) platform operations, including content planning, creation, publishing, and scheduling.
• Launch and manage organic campaigns, supporting paid media efforts, and sourcing product needs for content.
• Manage IM, SoMe, and community management agencies.
• Handle crisis communications in coordination with corporate communications.
• Track key metrics, compile monthly reports, and share performance learnings.
• Attend events in France for independent content creation (shooting/editing).
• Align content with business moments, seasonal events, and cultural relevance.
• Responsible for local content creation, creative translation and adaptation of global assets, and all copy/language translations.
• Execute social media campaigns, brief content stakeholders, and continuously optimise performance.

WE’D LOVE TO MEET YOU IF…

• At least 6+ years of experience across different social media platforms and Influencer Marketing in France. Experience on set, productions, events, which makes you independent to create social‑native content.
• Speak French fluently (native/mother‑tongue) and are fluent in English.
• An Instagram, TikTok and culture guru aware of the latest trends, features, creators and celebrity news.
• Creative spark: you can drive Zalando through frequent platform changes with innovative ideas.
• Organised with stellar stakeholder skills: you deliver results in a fast‑paced environment, managing several key stakeholders, both external and internal.
• Mobility & frequent travels: requires mobility in France and abroad to attend events and to frequently join our Berlin headquarters.

OUR OFFER

• 27 days of holiday a year to start for full‑time employees.
• 2 paid volunteering days a year.
• Hybrid working model with up to 60% remote per week; actual practice is up to each team to best support their collaboration.
• Work from abroad for up to 30 working days a year.
• Employee shares program.
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners.
• Relocation assistance available (subject to prior agreement).
• Family services, including counselling and support.
• Health and wellbeing options (including Wellhub, formerly Gympass).
• Mental health support and coaching available.
• Drive your development through our training platform and biannual peer‑to‑peer review.

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading pan‑European ecosystem for fashion and lifestyle e‑commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace https://jobs.zalando.com/en/our-culture/diversity-and-inclusion