Senior Product Marketing Manager - Pricing and Product GTM Strategy

Malt; Paris; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Stock options

Private health insurance

Pension

Cycle to work

Season ticket loan

30 days annual leave

Job summary

Malt, Europe’s leading freelance marketplace, seeks a Senior Product Marketing Manager to own Malt’s pricing, packaging and GTM strategy across the business. You will partner with Finance, Product and Sales to drive willingness-to-pay research, monetisation and pricing updates, translating value into scalable revenue models.

You will lead segmentation, messaging and competitive intelligence, and build high-impact enablement for revenue teams.

Qualifications

• 5–10 years of experience in B2B SaaS product marketing or strategy.
• Strong cross-functional stakeholder management across Product, Commercial, and Finance teams.
• Strategic and analytical mindset with data-driven recommendations.
• Cross-functional influencer with ability to build rapport across Commercial, Product, Finance and Marketing teams.
• Adaptive communicator across multi-cultural teams and varied seniority levels.
• Continuous learning mindset with project management skills and ability to connect trends to opportunities.
• Applications and CVs submitted in English as required by Malt.

Responsibilities

• Pricing & packaging strategy, design, and delivery.
• Product partnership to inform roadmaps with market and pricing insights.
• Segmentation, positioning, and messaging framework development.
• Competitive and Market Intelligence to guide leadership and marketing collateral.
• Analyst relations to manage briefings and market standing.

Skills

Pricing strategy

Packaging strategy

Monetisation

Willingness-to-pay

Cross-functional leadership

Strategic thinking

Analytical mindset

Stakeholder management

Adaptive communication

Continuous learning

Job description

Join the Future of Work! Malt is Europe's leading freelance marketplace, connecting over 1,000,000 talented freelancers with 100,000+ companies. Founded in 2013, we’re transforming how work gets done through our tech-powered, human-centered platform. What makes us different:

• A diverse team of 600 Malters across 6 European countries
• A culture that champions equality (50% of our Comex are women) and inclusive growth
• Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
• A mission to give everyone the freedom to work differently

As Senior Product Marketing Manager, you will be our internal authority on Malt’s pricing architecture, competitive landscape, and product GTM strategy. Reporting directly to the VP of Product Marketing, you will own Malt’s pricing and packaging strategy end-to-end, bridging Product, Commercial, Finance, and Marketing to translate product value into scalable revenue models. You lead willingness-to-pay analysis, analyst relations and commercial alignment to maximise yield, market penetration and long-term customer value.

Key Responsibilities

1 - Pricing & packaging strategy, design, and delivery

• End-to-end ownership: Own Malt’s global pricing and packaging strategy, fee structures, and monetisation models.
• Strategy execution: Pick up and drive ongoing pricing redesign initiatives, translating ground-level frameworks into fully operationalised plans, price points, and feature configurations.
• Market & value research: Conduct ongoing willingness-to-pay research, market benchmarking, and customer value analysis to refine tiering, discount governance, and add-on structures.
• Financial & commercial alignment: Partner with Finance, Product, Operations, and Sales to operationalize updates to pricing models, contract terms, and Salesforce workflows. Align monetisation with key business metrics (e.g., CAC, LTV, retention).

2 - Product partnership

• Inform product strategy: Serve as the strategic PMM partner to Product Management, bringing holistic market, pricing, and competitive insights to inform and shape the core product roadmap.
• Cross-functional enablement: Ensure full internal visibility into roadmap changes and strategic launches across revenue, marketing, and operational functions.

3 - Segmentation, positioning, and messaging

• Framework development: Build and refine customer personas, vertical segmentation, and messaging frameworks that differentiate Malt in the market.
• Sales collateral: Develop core sales collateral, including primary pitch decks, value propositions, and buyer guides.

4 - Competitive and Market Intelligence

• Intelligence grounding & tooling: Build Malt’s competitive intelligence function from the ground up, including the rollout and management of competitive intelligence tools like Crayon.
• Strategic & tactical insights: Translate competitor moves, industry trends, and internal customer signals into actionable guidance for leadership.
• Field sales enablement: Develop high-impact battlecards and objection-handling tools to enable commercial teams in competitive deals.

5 - Analyst relations

• Analyst engagement: Manage ongoing relationships with key industry analyst firms, serving as the main point of contact for routine briefings and periodic assessments.
• Market standing: Translate positive analyst ratings, market reports, and competitive badges into strategic marketing collateral to build trust with enterprise buyers.

About You

• 5–10 years of experience in B2B SaaS product marketing or strategy, with deep expertise in pricing, packaging, monetisation, and willingness-to-pay models
• Strong cross-functional leader with exceptional stakeholder management skills across Product, Commercial, and Finance teams, and a proven ability to manage multiple projects simultaneously
• Strategic & analytical mindset: Highly structured thinker who absorbs complex quantitative/qualitative data and rapidly forms actionable strategic recommendations quickly
• Cross-functional influencer: Excellent stakeholder manager who easily builds rapport across Commercial, Product, Finance, and Marketing organisations
• Adaptive communicator: Highly flexible in communication style across multi-cultural teams and varied organisational seniority levels. You are comfortable working in dynamic environments and have a high tolerance for ambiguity, seeking to unravel complexity and to lead and define new processes, answers and solutions
• Active learner & dot-connector: Possesses a continuous learning mindset with strong project management skills and an ability to independently connect business trends to strategic opportunities.
• We request that all applications and CVs be submitted in English.

Life on planet Malt is the perfect space to thrive personally and professionally

• Onboarding: Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other onboardees at our office in Paris.
• Remote work: Hybrid remote policy - 3 days office / 2 days home-office.
• Annual leave: 30 days/year.
• Sabbatical: 1 month paid sabbatical once you've been with Malt for 3 years.
• Stock options: Every Malter is entitled to stock options.
• Private health insurance: Rewarded for healthy living by our UK provider Bupa.
• Cycle to work scheme: Save on a bike and equipment.
• Season ticket loan: Save on public transport.
• Pension: Malt contributes 5% through Aviva.
• Dog friendly office: In the heart of London!
• Free books: If you’re interested in learning more about any topic relevant to your career, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow.

At Malt we are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive.

Your profile may be subject to background screening. For more information see our candidate privacy policy.

We believe people hire people. While we use AI to help our team manage the high volume of applications we receive, it never replaces our personal touch. Think of AI as our administrative assistant—it helps us stay organized, but all final decisions are made by our Talent Acquisition team members who look for the unique value you bring.

At Malt we believe that Ambition is the Way, so all lists of missions and responsibilities are non-exhaustive.