Senior Product Marketing Manager

Sekoia.io; Rennes; Hybride; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

HR interview with Talent Acquisition Manager

Use-case tasks

Final interviews with executive team

Résumé du poste

A cybersecurity technology company based in Europe seeks a Senior Product Marketing Manager to lead the go-to-market strategy for its AI SOC platform. The role involves crafting messaging, defining target segments, and collaborating with Sales and Marketing to achieve measurable outcomes. The ideal candidate has over 5 years of experience in product marketing in B2B SaaS and significant exposure to cybersecurity, particularly in SOC/XDR/SIEM domains. Strong writing skills and a results-oriented mindset are essential.

Qualifications

• 5+ years in Product Marketing or similar within B2B SaaS.
• Significant exposure to cybersecurity.
• Experience with MSSP/MDR or channel motions.
• Ability to translate complex SecOps concepts into repeatable plays and messaging.

Responsabilités

• Own GTM strategy for Sekoiad's AI SOC Platform.
• Craft and maintain positioning and messaging.
• Define ICPs and target segmentation.
• Own end-to-end launch narrative: messaging, pillars, release stories, and field readiness.
• Build and maintain sales enablement assets: pitch decks, plays, talk-tracks, discovery/objection guides.
• Own competitive intelligence for GTM enablement: battlecards and differentiation.
• Provide packaging and pricing inputs with Product/Sales/RevOps and support rollout narratives.
• Operationalize voice-of-market loop: collect insights and feed roadmap.
• Own content for GTM: positioning, ICPs, proof points, packaging.
• Measure PMM impact with RevOps: enablement metrics and quarterly learnings.
• Support market analyst readiness with clear narratives and proof points.

Connaissances

Product Marketing

Cybersecurity

SOC/XDR/SIEM knowledge

ROI mindset

Writing and editing

Cross-functional leadership

Fluency in English

Description du poste

Overview

We87re scaling Sekoiads go-to-market for our AI SOC Platform 0uilt to help enterprise SOC teams and MSSP/MDR partners detect, investigate, and respond faster with trusted context, automation, and an open integrations ecosystem.

As Senior Product Marketing Manager, you7ll be accountable for GTM impact through PMM-owned levers (positioning, launches, enablement, partner kits, competitive intelligence) and will drive measurable outcomes in partnership with Sales, Marketing, and Finance.

We7re looking for someone who thrives at the intersection of SOC/XDR/SIEM domain depth, partner go-to-market, and performance-driven execution 14 and who7s excited to join at a true scale-up moment: be part of co-building the PMM function, establishing the operating cadence and standards, and turning complex SecOps capabilities into crisp messaging and repeatable plays the field can sell and deliver.

Responsibilities

• Own GTM strategy for Sekoiads AI SOC Platform across MSSP/MDR and enterprise SOC: define GTM goals and success metrics in partnership with Sales, RevOps, Customer Success, and Marketing.

• Craft and maintain positioning and messaging for the AI SOC Platform and translate it into clear, field-ready messaging frameworks and copy guidelines.

• Define ICPs, segmentation, and personas (MSSP/MDR operators, SOC leaders, detection engineers, analysts) to sharpen targeting, priority use-cases, and value propositions, aligning with Marketing on how segments are activated through campaigns.

• Own launch narrative end-to-end: messaging, value pillars, release storylines, and field readiness (e.g. sales plays, talk-tracks, demo narrative, discovery guides, objection handling, proof-point library).

• Build and maintain sales enablement assets: pitch decks, plays, talk-tracks, discovery/objections, demo storylines.

• Own competitive intelligence for GTM enablement: maintain the SOC/XDR/SIEM and AI-assisted SecOps landscape, produce battlecards, and sharpen differentiation based on field evidence and deal learnings.

• Provide packaging and pricing inputs with Product, Sales leadership, and RevOps: validate willingness-to-pay signals, propose packaging hypotheses, and support rollout narratives and field enablement (not pricing operations).

• Operationalize the voice-of-market loop: collect insights with Sales/CS/Product and convert to roadmap input.

• Own product & solution GTM content (source of truth): positioning/messaging, solution narrative, ICP/personas, core claims + proof, packaging inputs.

• Instrument PMM impact with RevOps: define and track enablement usage and GTM effectiveness metrics; report learnings quarterly and adjust plays/messaging based on what moves outcomes.

• Support market analyst/influencer readiness with clear narratives and proof points (briefing materials, messaging, differentiation)—in partnership with Marketing/Comms who manage the relationship and programming.

Note: Marketing owns distribution, editorial calendar, brand layer, web publishing, and performance programs.

Location

• The position can be based anywhere in Europe.

• Travel to our Paris office once a month (paid).

We9;e love to meet you if:

• You have 5+ years in Product Marketing (or similar) within B2B SaaS, with meaningful exposure to cybersecurity.

• You demonstrate real fluency in SOC/XDR/SIEM/CTI or similar: analyst workflows, detections/incidents, investigations, response concepts, and integrations ecosystems (non-optional).

• You have experience with MSSP/MDR or channel motions: partner enablement, co-selling/co-marketing, and helping translate product into repeatable partner plays.

• You bring a strong ROI mindset and are comfortable tying your work to measurable GTM outcomes.

• You are an excellent writer and editor: clear narratives, crisp messaging, high-signal enablement, and strong executive-level communication.

• You can simplify technical concepts without losing accuracy, and you7re credible with both technical practitioners and business stakeholders.

• You can lead cross-functionally without formal authority, earn trust with Product/Sales/CS, and drive decisions with evidence.

• You7re structured and hands-on: you can prioritize, execute fast, and iterate based on data and field feedback.

• You7re fluent in English (required); French is a nice-to-have.

We know that many talented people don’t match every single requirement. If this role excites you and you believe you can have impact at Sekoia, we strongly encourage you to apply—even if you don7t tick every box.

What9;s in store for you if you apply

• HR Interview with Chloe, Talent Acquisition Manager (30C)

• Use-case to do at home (60C)

• Use-case review + Skills fit with 2 members of the Product team, Anders & David (60C)

• N+1 Interview with Georges, CTPO & Cyril, CRO (45C)

• Final step with Freddy, CEO (30C)

The process typically takes 21 weeks depending on availability. Expect discussions rather than trick questions 14 we7re here to understand how you think, collaborate, and drive outcomes.

⭐ Sekoia is an equal opportunity employer for any minority, disability, gender identity or sexual orientation. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives.